展后报告 post show report - furniture china...on september 12, 2020, the 26th china...

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展后报告 Post Show Report


展会概述OVERVIEW


2020年9月12日，第26届中国国际家具展（以下简称家具展）在上海浦东新国

际博览中心圆满收官。同期举办的2020年摩登上海时尚家居展（以下简称摩

登展），也于前一天（9月11日）在世博展览馆完美谢幕。

这短短的5日里，我们一次性地释放了中国家具的精粹极致，密集地展示了面

向未来的商业洞察和设计趋势，为家具圈注入了新的能量与创新元素。

On September 12, 2020, the 26th China International Furniture Expo

(Furniture China) successfully concluded at Shanghai New International

Expo Centre (SNIEC). While the concurrently held project, Maison

Shanghai 2020, also ended the day before (September 11) at Shanghai

World Expo Exhibition and Convention Centre (SWEECC).

In the 5 days, both shows released the vitality and essence of Chinese

furniture and original design and displayed future industry insights and

industry trends. This September, the professional buyers and visitors

from all over the world shared a high-standard, high-quality, high-value

furniture and home design event again.


观众分析VISITORS


国内观众人次排名前10位的省份

Top 10 Provinces

根据闭幕之后的最新统计，新国际博览中心共计

接待 124,953 人次，世博展览馆则有 38,011 人次，

超出预期；国内观众到场净人数 111,511人，较

2019年增长 4.8% 。

According to the latest statistics, SNIEC received a

total of 124,953 visits, while SWEECC had 38,011

visits, exceeding expectation; the net number of

domestic visitors was 111,511, an increase of 4.8%

over 2019.

国内观众Local Visitors

0

5000

10000

15000

20000

25000

30000

35000

40000


疫情之下，双展线上线下海外观众共达11,268 人，来自136 个国

家和地区。

- DTS线上展览会注册订阅9,446 人

- 海外浏览量已超过38.6万人次

- 其中，亚洲占比 49.25 %、美洲 20.84 %、欧洲14.79 %、非洲

12.36 %、大洋洲2.33 %、其他0.43%。

- 在入境困难的情况下，线下展会海外观众到场 1,822 人，他们

可谓浦东家具家居双展的“铁杆粉丝”。

With the COVID epidemic, overseas visitors of Furniture China 2020 and its online version, Digital Trade Show, reached 11,268 which are from 136 countries and regions, with- 9,446 people registered and subscribed for DTS

- over 386,000 visits of dts.furniture-china.cn

- Among these, Asia accounted for 49.25%, the Americas 20.84%, Europe 14.79%, Africa 12.36%, Oceania 2.33%, and others 0.43%.

- In the face of difficulties in entering the country, there were 1,822 visitors attended onsite, and they can be described as "hardcore fans" of both Furniture China and Maison Shanghai.

海外观众Overseas Visitors

亚洲 ASIA

美洲 AMERICA

欧洲 EUROPE

非洲 AFRICA

大洋洲 OCEANIA

其他 OTHERS

20.84%

49.25%14.79%

12.36%

DTS线上展与线下展会双平台，共吸引海外观众11,268 人，

线上线下同时参观订货。


参观目的Purpose of Visiting

收集市场信息To collect marketing

information

寻求供应商 / 经销商 / 商业伙伴To look for suppliers / distributors /

business partners

寻找新产品、获悉最新行业趋势

To source new products &learn about the latest industry

/ market trends

采购产品/下订单To purchase products &

contract orders

评估参展可能性To evaluate participation

as exhibitors

巩固与商业伙伴的合作关系

To contact currentbusiness associates

30.3%

26.9%

1.7%2.6%

26.7%

11.8%


专业买家Trader / Buyer

29.26%

设计师/建筑师Designer / Architect

43.21%

普通观众/媒体Visitor / Media

27.53%

室内设计师 58.21%Interior Designer家装及软装设计师 21.71%Decoration Designer产品设计师 12.01%Product Designer建筑师/建筑工程设计师 3.48%Architect Major 其他 4.59%Others

批发/零售/经销商 18.83%Wholesaler/Retail/Agency/Distributor制造商 17.87%Manufacturer代理商 17.40%Agency进出口商/贸易商 15.25%Importer/Exporter设计公司/装潢公司 9.45%Design Company采购商/集团采购商 8.78%Purchaser/Group Purchasing定制家具最终用户 3.33%Custom Furniture End User电子商务 2.46%E-Commerce家具商场/家具市场 2.18%Furniture Market/Shopping Mall房地产商/承包商 1.20%Real Estate/Contractor其他 3.25%Others

观众业务性质Business Nature


展商EXHIBITORS


此次展会LULACASA大放溢彩，展位大获关注，赢得了每一位参展者

的关注和好感，前来咨询的人络绎不绝！

During the exhibition, LULACASA was full of splendor. And the booth

has won the attention and favor of many visitors. There were a lot of

people coming to consult!

展商反馈Voice of Exhibitors

陆家居 LULACASA


今年3月份疫情相当厉害的时候，上海家具展主办方就给我们做了一

次网络直播课，让我们了解和认识到疫情影响之后，国内市场的重要

性。之后主办方又详细地介绍我们怎么去线上推广。就是因为这些前

期工作铺垫，让我们这次全新布局，展会收获超出了我们的预期。

We realized the importance of domestic market after an online class

held by the exhibition organizer this March when the epidemic was still

very serious. After that, we were carefully guided to learn to do online

promotion in detail. With all these pre-work, we overall rearranged and

harvested more than we expected during the exhibition.


万有家具 WANYOU


今年展厅里光顾的观众，感觉年轻人变多了。大概多了30%吧。这是

好事，说明年轻一代对生活的品质有了一定的追求。

There were about 30% more young people to visit us this year. It looks

good which shows that the younger generation has a pursuit of the

quality of life.


迪信家具 DICKSON


这届展览，我们是原创设计系列出场，国内的观众客流超出了我们的

预期。从展出第一天开始，展厅前台排满了长长的参观客户，真有应

接不暇之感，我们的导购顾问，嗓子哑了，中午没时间用餐，也真心

高兴。设计师，设计公司，软装公司，经销商人群质量较高，我们也

收获不错。

We launched the series of original design during the exhibition. The

amount of visitors exceeded our expectation. Since the first day of

exhibition, there was always a long queue at the booth entrance. We got

such a good result with these high-quality visitors.


雅伊华家具 YAYIHUA


本届展会公司曾一度准备放弃，但终究还是顶住压力，精彩呈现了！

多项指标均创纪录了：展示面积达400平方、展出各类新品多达50多

款、到访人数预计突破3万、现场销售额接近100万、预存活动收款也

是令人惊叹。

At first, we were plan to give up the show this year. However, fortunately

we resisted the pressure and gained a perfect presentation – 400 square

meters exhibition area, more than 50 new products and over 30,000

visitors received. During the exhibition, the sales volume was close to 1

million. Amazing!


雕术家居 DESIGNHOME


第一次参展，展会人流量很满意，展厅里一度拥挤，赶紧把门口拦了

一半。

This is the first time for us to attend Furniture China. We are very

satisfied with the traffic. The booth was so crowded that we had to block

the entrance to restrict the flow of people.


钦航 QINHANG


奖项AWARDS


展商荣誉奖Loyalty Exhibitor Award

中国国际家具展主办方自2010年起连续9年为参展十年及以上的企业颁发“展商

荣誉奖”, 以表彰他们对家具行业的贡献, 并致以崇高的敬意！

今年有22家十年展商、23家十五年展商以及2家二十年展商站上了领奖台，展

会主办方中国家具协会和博华公司领导上台为这些企业颁奖，对他们与展会

的一路相随表示了由衷的祝贺和感谢。

至此，中国国际家具展累计参展超过十年的展商335家，超过十五年的展商

100家，超过二十年的展商4家。

The Loyalty Exhibitor Award are set for the honored exhibitors of Furniture China

and indicate a tighter and inevitable cooperative relationship in the future.In 2020, there are 22 exhibitors honor the “Ten-year Loyalty Exhibitor Award", 23 exhibitors honor the “Fifteen-year Loyalty Exhibitor Award", and 2 exhibitors honor “Twenty-year Loyalty Exhibitor Award".Up to now, the total number of exhibitors who have honored the Loyalty Awards of exhibitors has reached 439, among which, 335 have honored the “Ten-year Loyalty Exhibitor Award", 100 have honored the “Fifteen-year Loyalty Exhibitor Award", and 4 have honored the “Twenty-year Loyalty Exhibitor Award".


十年展商荣誉奖10-Year Loyalty Exhibitor Award

绍兴市上虞乐益家具有限公司

海宁欧莎家具有限公司

浙江丰贸群家具有限公司

上海恒企国际贸易有限公司

上海拓米阳国际贸易有限公司

安徽摩达智能家居有限公司

上海豪艺木业有限公司

深圳市世纪品高家具有限公司

佛山市南海金贤华家具实业有限公司

霸州市华森金属玻璃家俱有限公司

唐山市翔宇家具有限公司

Shaoxing Shangyu Roya Furniture Co., Ltd.

Haining Kendy Furniture Co., Ltd.

Zhejiang Cecco Furniture Co., Ltd.

Shanghai Evergreen Co., Ltd.

Shanghai Tommy Young Exp & Imp Co., Ltd.

Paleo Furniture Co., Ltd.

Kiama Furnishing

SHENZHEN PG CENTURY FURNITURE CO LTD

FOSHAN NANHAI JINXIANHUA FURNITURE INDUSTRY CO., LTD.

Houmes Metal Furniture Co., Ltd.

Tangshan Xiangyu Furniture Co., Ltd.

（* 2020获奖企业，排名不分先后）


十年展商荣誉奖10-Year Loyalty Exhibitor Award

茂友木材股份有限公司

温州市良翔装饰五金有限公司

通标标准技术服务(上海)有限公司

浙江天台天美达机电有限公司

东莞市五丰电子有限公司

杭州波琳五金有限公司

广州峰升五金有限公司

海宁加平机械股份有限公司

东莞市伟宏五金塑胶制品有限公司

东莞市平稳塑胶五金制品有限公司

亚振家居股份有限公司

M.Y. Timber

Wenzhou L.XIANG Decorative Hardware Co., Ltd.

SGS-CSTC Standards Technical Services (Shanghai) Co., Ltd.

Zhejiang Tiantai Tianmeida Machinery Co., Ltd.

Dongguan Wufeng Electronic Co., Ltd.

Hangzhou Pauline Hardware Co., Ltd.

Guangzhou Fengsheng Hardware Co., Ltd.

Haining Jiaping Machinery Co., Ltd.

Dongguan Weihong Hardware And Plastic Products Co., Ltd.

Dongguan Pingwen Plastic Hardware Co., Ltd.

A-Zenith



十五年展商荣誉奖15-Year Loyalty Exhibitor Award

成都市安泰鼎新机械制造有限公司

东莞市煌程五金制品有限公司

嘉兴礼海电气科技有限公司

上海怡黄木业有限公司

东莞五石机械产品贸易有限公司

泰州晨光车业有限公司

佛山市燊建熙金属制品有限公司

常州裕丰家具有限公司

安吉县盛信办公家具有限公司

山东物博家具有限公司

青岛泽润木业有限公司

浙江梦神家居股份有限公司

Chengdu Antai Dingxin Machinery Manufacturing Co., Ltd.

Dongguan Huangcheng Hardware Products Co., Ltd.

DEWERT OKIN

Shanghai Yihuang Wood Industry Co., Ltd.

Dongguan Fivestone/DIM Machinery Manufacturing Co., Ltd.

Taizhou Chenguang Automobile Industry Co., Ltd.

Foshan Sun-Kings Metal Product Co., Ltd.

Changzhou Harvest Furniture Co., Ltd.

Anji Shengxing Office Furniture Co., Ltd.

Shandong Native Produce Furniture Co., Ltd.

Qingdao Zerun Woodwork Co., Ltd.

Zhejiang Mengshen Home Furnishing Incorporated Company



十五年展商荣誉奖15-Year Loyalty Exhibitor Award

南京天悦家具有限公司

青岛品致家具有限公司

寿光市华美木器厂

璞瑞贸易（上海）有限公司

上海沛德家具有限公司

东莞宜庆家具有限公司

敏华家具制造（惠州）有限公司

深圳富利源智家生态链科技有限公司

漳州市东荣进出口有限公司

福清市明峰装饰工艺品有限公司

北京豪莱欧家具有限公司

Sumec Tianyue Furniture Co., Ltd.

Qingdao Fine Art Furniture Co., Ltd.

Shouguang Huamei Woodware Factory

PR Interiors (HK) Limited

Shanghai MXM Designs Co., Ltd.

Dongguan CastleMark Furniture Co., Ltd.

MANWAH FURNITURE MANUFACTURING (HUIZHOU) CO., LTD.

FU LI YUAN FURNITURE

ZHANGZHOU DONGRONG IMP & EXP CO LTD

FUQING MINGFENG DECORATE ARTS & CRAFTS CO., LTD.

Hao Lai Ou Furniture



二十年展商荣誉奖20-Year Loyalty Exhibitor Award

健（香港）有限公司

上海嘉顺家具有限公司

Kian (Hong Kong) Pte Ltd

Shanghai Zhiyi Furniture & Decoration Co., Ltd.

中国国际家具展1993年自举办以来，从初具规模到成为亚洲乃至世界最具规模及影响力的家具盛会，一路的成长离不开老

展商和老朋友的风雨同舟，他们跟随中国国际家具展一路走来，共同经历起步、转型、发展、飞跃、收获，见证了中国家

具业的腾飞！

Since Furniture China was first held in 1993, it has grown from its initial scale to becoming the largest and most influential

furniture event in Asia and even the world. This growth cannot be separated from old exhibitors and old friends sticking with us

through thick and thin. They have stuck with Furniture China the whole way, together experiencing the start, transformation,

development, leaps and gains and witnessed the rapid progress of China's furniture industry!



中国家具设计金点奖GOLD IDEA DESIGN AWARD

2020金点奖进入第七个年头，共收到来自70余家企业近

200件参赛作品。由于疫情无法亲临现场的评委会主席

Prof. Dr. Peter Zec，通过网络连线的方式与其他评委陈

宝光、孙信喜、何人可、吕永中、杨明洁、Filippo

Gabbiani以及Andrea Destefanis一起参与各大奖项的评

审工作。

2020获奖名单

Entering its seventh year, the 2020 Gold Idea DesignAwards received nearly 200 entries from more than 70companies. The chairman of the jury, Prof. Dr. PeterZec, who was unable to be present at the venue dueto the ongoing Covid-19 epidemic, joined fellowjudges Chen Baoguang, Sun Xinxi, He Renke, LuYongzhong, Yang Mingjie, Filippo Gabbiani, andAndrea Destefanis to participate in the judging of eachof the major awards through an online connection.2020 Award List

2020金点组委会年度金奖周安彬【R.E.d】

2020金点最佳设计师奖李乐【R.E.d】

2020金点传承奖厦门见南花文化发展有限公司

北京原石本木文化艺术有限公司上海聿见环境艺术有限公司

2020金点单品奖Power X 床垫—黑武士 black samurai温州瑞纳家具有限公司—诺椅 nor

沐与实业（上海）有限公司—拼版桌 Puzzle Table上海艾宝家具有限公司—地平线 horizon北京依诺维绅家具有限公司—凯拉 Kira

朱晖吱音—好理书架、弦点灯曾静华 REd —衔椅李培新 REd—逍遥椅

卢智旸REd—【你中有我】蒲团等等几木—雨林巴士梯凳 Bus Step

雅伊华家具有限公司—百格特 Baguette sofa立风—蝴蝶衣架

https://www.furniture-china.cn/zh-cn/exhibiting/goldidea

https://www.furniture-china.cn/en-us/exhibiting/goldidea


“中国家具产品创新奖”由中国家具协会、上海博华国际展览有

限公司联合打造。以“创新领衔设计，专业成就典范”，是中国

家具行业第一个设计大奖。今年筹备工作历时3个月，共收到

来自73家企业的132件报名作品。经过评审委员会预评、初评、

复评、终评的层层选拔，最终每个类别评出1金、1银、2铜。

今年因疫情影响，很多产品从外销转为内销，开始回归到国内

市场，未来对国内市场的发展将有积极意义。纵观这几年中国

的家具产品设计有一个明显趋势，那就是设计越来越成熟，少

了很多炫技，开始深挖产品细节，尤其是在造型和结构功能上，

更加注重家具的实用性和与居住环境的协调。期待有更多的设

计师设计出更多的好产品，满足人们对美好生活的需求！

2020获奖名单

The "China Furniture Product Innovation Award" was jointly created by the China National Furniture Association (CNFA) and Shanghai Sinoexpo Informa Markets International Exhibition Co. Ltd. With "innovation leading design, a model of professional achievement", it is the first design award in China's furniture industry. This year's preparations lasted three months, and a total of 132 entries from 73 companies were received. After the stages of pre-evaluation, preliminary evaluation, re-evaluation, and final evaluation by the evaluation committee, 1 gold, 1 silver, and 2 bronze awards were chosen for each category.

2020 Award List

中国家具产品创新奖CHINA FURNITURE PRODUCT INNOVATION AWARDS

https://www.furniture-china.cn/zh-cn/exhibiting/innovation/awardslist

https://www.furniture-china.cn/en-us/exhibiting/innovation/awardslist/2020-Awards-List


本年度“优秀绿色搭建”评选活动秉承了绿色可持续发展理念，在往届基础上，

在诸多方面做了提升与改进：首先，将 “科技创新，简而不凡”作为今年“优

秀绿色搭建”评选活动主题，在新冠疫情背景下，依旧体现了评选活动各方

组织者以实际行动践行绿色会展的理念。其次，增设了“科技展示”奖项，以

期从5G飞速发展背景下推动“绿色会展”活动，引领“绿色搭建”向更高层次与

更高质量方向发展。还有，在评选具体操作上，为绿色评选活动优化了线

上初选环节，使评选效率有了较大的提升。

2020获奖名单

This year’s "Excellent Green Building" selection event upheld the concept of green sustainabledevelopment. Based on previous years, improvements were made in many aspects: First of all,"Technological Innovation, Simple and Extraordinary" was selected as this year’s "ExcellentGreen Buildings" event theme. The theme, in the context of the new coronavirus epidemic, stillembodies the concept of the organizers of the selection event practically carrying out a green,environmentally friendly exhibition. Second, the "Technological Display" award was added topromote the "Green Exhibition" event, leading "Green Construction" to a higher level andhigher quality of development against the background of the rapid development of 5G. Inaddition, in the specific operation of the selection, the online primary selection process wasoptimized for the green selection event, which greatly improved selection efficiency.2020 Awards List

绿色搭建奖EXCELLENT GREEN BUILDING AWARD

https://blog.furniture-china.cn/cn/news-cn/28410/

https://blog.furniture-china.cn/en/news/28418/


特色版块

FEATUREDSECTORS


品牌设计馆Brand Design

在今年特殊的大环境下，中国国际家具展展览面

积虽略有下降，但设计馆人气丝毫未减，迪信、

亚振、艾宝、墨器、科默等品牌的展厅甚至出现

“爆馆”现象。

中国国际家具展之所以每年都让人耳目一新，除

了成熟品牌竞相发布近一年来的新设计，新工艺，

以及新理念之外，也因为年轻品牌不断涌入。

2020年创立的Lepōs、2019年出道的钦航家居，以

及2018年在上海成立的UFOU等品牌，带来了”后疫

情时代人、家具与空间的亲密共振“，充满探索性

和趣味性。

This year, although the exhibition area of Furniture China

had a slight decrease, the popularity of the design hall

was not diminished at all, with the show up of many old

friends, such as Dickson, A-Zenith, EXPOCASA, Moqi and

COMO etc.

The reason why Furniture China is refreshing every year is

not only the fact that mature brands have been racing to

release new designs, new crafts, and new ideas in the

past year, but also because of the continuous influx of

young brands. Lepōs, (2020), Qinhang (2019) and UFOU

(2018), made an appearance and brought "the intimate

resonance of people, furniture and space in the post-

epidemic era", which was full of exploratory and

interesting elements.


国际品牌馆International Brand

尽管疫情受阻，依然有不少国际品牌克服重重困难，如约而至。扎根中国已久的法

国六大品牌成团出道，Ligne Roset、Sifas、Gami、Galipette、Temahome、Fermob

齐站C位。另也有Asiades、Maria Yee、Boori 等来自荷兰、美国、澳大利亚的品牌

纷纷抢镜。

Despite facing the restriction of the epidemic, many international brands overcame

various difficulties and arrived as promised. Six French brands that have been rooted

in China for a long time made their appearances; Ligne Roset, Sifas, Gami, Galipette,

Temahome, and Fermob were all in the C area. There were also brands from the

Netherlands, the United States, and Australia such as Asiades, Maria Yee, and Boori.


中国家具高端制造展 / 中国国际家具配件及材料精品展FMC China 2020 / FMC Premium 2020

今年的中国家具高端制造展（ FMC China

2020），形成了更系统的展馆设置，以产业

优势布局家具业，聚焦新材料和新配件，打造

材料精品馆、家具皮革馆、家具五金馆、板材

表面装饰及化工馆、乳胶家居和材料馆、软装

布艺馆等强势版块，促进行业精细化发展进程，

加速中国家具产业迈向高端制造4.0之路。

This year, FMC China formed a more systematic

booth setting, laying out the furniture industry

with industrial advantages, focusing on new

materials and new accessories, and building

strong sections including materials boutiques,

furniture leather pavilions, furniture hardware

pavilions, surface furnishing and chemical pavilions,

latex home furnishing and materials pavilions, and

soft fabric art pavilions, promoting the refined

development of the industry and accelerating

China's furniture industry towards high-end

manufacturing 4.0.


Maison Shanghai 2020 was held concurrently

at SWEECC with more than 300 exhibitors

jointly created magnificent trendy homes and

creative life scenarios, and more than 10

colorful design events left the audience

wanting more. The four-day exhibition

received a total of 38,011 visitors. The expo

fully lived up to its reputation as "Shanghai's

premier lifestyle exhibition".

同期在上海世博展览馆举办的2020摩登上海时尚家

居展，超过300家参展商共同打造了美轮美奂的潮流

家居和创意生活场景，10余场丰富多彩的设计活动

让观众们流连忘返。4天展会共计接待观众38,011人

次，”沪上首屈一指的生活方式大展“名副其实。


秉承“设计创造价值”的 Design of Designers 中国国际设计师作品展示交

易会（简称DOD）迎来第9年，并成为金点奖、创新奖获奖大户，吱音、

等等几木、立风、素然、一忽、觉一等均榜上有名。

中国国际设计师作品展示交易会Design of Designers

Adhered to the concept of "Design Creates Value" by ushering in its ninthyear, Design of Designers (DOD) has become a major home for winnersof the Gold Idea Design Award and Innovation Award, with those such asziinlife, Dengdengjimu, Lifeng, Sozen, Yuan Shi Ben Mu and Fone all onthe list.


从2018的“红木”到2019的“板材”，小红展REd一直在材料上探

索，一眨眼已成长了三年，今年将目光聚焦在家具业发展的

未来工艺上—— “五轴加工技术”，以“Digital尺.度”为主题，经

由数字制造，打破造物的边界，探讨新旧造物方式的共存和

冲突的行业现状。

R.E.DESIGN

2018 - Mahogany2019 – PanelREd is always keeping digging and exploring the materials. Andin 2020, its third year, Red focused on the future technology offurniture industry, five axis machining technology. Themed as“Digital – Scale”, the designers would like to break the creationboundary and discuss the coexistence of old and new ways andconflict industry status through the digital manufacturing.


论坛活动EVENTS


面对精装房和数字化时代带来的家居渠道大变革，为期4天的家

居新生态产业峰会站在“打通上下游，助力产业链新势能”的高度

之上，探讨了房地产赋能，电商加持，设计变革，材料新作为

等热门议题。

出席嘉宾包括房地企业代表：绿地、蓝城，阳光城等；家居企

业代表：陆家居、柏丽、卫诗理等；家具材料企业代表海蒂诗、

展辰、Urufor、拓普速力得等；知名电商媒介天猫、抖音、二更、

美间等；设计师代表腓力圃·叶、何人可、杨明洁、吕永中、刘

太燕等。30+行业大咖齐聚，共探家居新生态产业的未来。

Faced with the great changes in home furnishingchannels brought about by luxury apartmentsand the digital age, the four-day HomeFurnishing New Ecological Industry Summit stoodon the height of “opening up the upstream anddownstream and helping the new potential of theindustrial chain” and discussed real estateempowerment, e-commerce, design changes,new material products and other hot topics.

家居新生态产业峰会New Ecological Industry Summit# 2020首届房地产家

居产业赋能大会

# “新渠道新思潮”数字化时代下的家居渠道变革

# 创新及工具驱动下的新链接力

# 未来家——家的安全感与可持续


2020摩登上海时尚家居展的摩登商学院论坛再次成为展会亮点，

本届论坛共邀请到 64位行业大咖与设计师，针对12个全产业链的

热点话题进行了细致且深度的分享。从中国整装发展、购物中心

家居新零售模式、家居买手经济、到智能互联、直播电商，家居

消费趋势，论坛现场人气满满、反响热烈。

此外，所有摩登商学院的论坛内容都开通了直播通道，单场最高

观看人次超过2.9万人。

Maison Business School once again became the highlight of the

exhibition. This forum invited 64 industry celebrities and designers to

share detailed and in-depth thoughts on 12 hot topics in the entire

industry chain. From the development of China's home furnishings,

the new retail model of home furnishings in shopping malls, and the

furniture buyer economy to smart interconnection, live broadcast e-

commerce, and furniture consumption trends, the forum was full of

atmosphere and enthusiastic responses.

In addition, all the forum content of Maison Business School opened

live broadcasting channels, and the highest number of views for a

single event exceeded 29,000.

摩登商学院MAISON BUSINESS SCHOOL # REARD第二届女性

商业创新论坛

# 摩登上海设计周之家居买手集结号论坛

#阿里巴巴躺平与中国国际家具展览会共建家居商品供应链及集合店进入购物中心合作论坛

# RED Digital 尺-度设计师论坛


阿里巴巴躺平与中国国际家具展览会共建家居商品供应链及集合店进入购物中心合作论坛MAISON BUSINESS SCHOOL

联合中国百货商业协会和中国家具协会，从供应链角度深度解析了家居商品进入购物中心和躺平（阿里巴巴旗下家装电商平台）的运作模式。

In conjunction with China Commerce Association for General Merchandise and China National Furniture Association, it deeply analyzed the operation mode of home furnishing products entering shopping malls and Tangping (a home improvement e-commerce platform under Alibaba) from the perspective of the supply chain.

上海博华国际展览有限公司创始人、董事王明亮先生在论坛中表示，“中国国际家具展览会将顺应时代发展，与参展企业共进退，规划彻底转型新零售，建立起一个高效的供应链生态圈的新起点。”

Mr. Wang Mingliang, founder and director of Sino Expo, stated at the forum, “The China International Furniture Expo will follow the development of the times, advance and retreat with exhibitors, plan a thorough transformation of new retail, and establish a new starting point for an efficient supply chain ecosystem.”

中国百货商业协会会长范君女士

中国家具协会副理事长兼秘书长张冰冰女士

国际购物中心协会市场调查委员会亚太区委员

上海海希艾迪营销策划有限公司执行董事王玮先生

上海博华国际展览有限公司创始人、董事王明亮先生

阿里巴巴资深运营专家阿里巴巴躺平直营业务负责人

季青女士

零售终端代表山东德百集团副总经理

栾郁女士


展网融合新生态B2B2P2C


出口内销双循环

线上线下新零售Sourcing from Furniture China

Experience Digital Trade Show @dts.furniture-china.cn

中国国际家具展览会已成功举办了26届，并从纯B2B线下贸易平台转型为出口内销双循环、B2B2P2C线上线下相结合的全链

路平台。为此，下一个365天的崭新起点，浦东家具家居双展确立了全新的14字战略方针 —— “出口内销双循环，线上线下

新零售”，再次彰显引领中国家具产业面向未来的决心与信心。

China International Furniture Expo has been successfully held on 26 occasions. At the same time, it has transformed from a pure

B2B offline trade platform to a dual-cycle export and domestic sales, B2B2P2C online and offline combination full-link platform,

original design display platform and "exhibition shop linkage" trade and design feast.


海外浏览量达 601,951，产生 1,157 条询盘，为 312 家家具出口企业赢得了跨境贸易商机。

601,951 overseas buyer visits

1,157 Inquiries

312 furniture export companies won cross-border trade opportunities

线上展厅ONLINE SHOWROOM

在线询盘ONLINE RFQ

视频会谈ONLINE MEETING

视频展示VLOG

141 个国家和地区5,503 名注册买家12,675 名订阅

12,675 DTS Subscribers, with

5,503 Registered Buyers from 141Countries engaged.


- 70% of products are not available to buy on existing online platforms and offline physical stores

- Purchasing for professionals such as designers- Factory direct sales online, no middlemen make the difference- Platform zero commission- Covers all categories of furniture and accessories

（* 现场家具在线采购通体验区）

作为与展会深度融合的线上采购平台，家具在线采购通，- 在中国国际家具展现场专门设置了6个体验区，由设计师Philip Yap（腓力圃·叶）结

合采购通中全品类家居产品和新上线的设计通，带来6种风格的家居空间展示。- 目前家具在线采购通共入驻612家工厂及品牌，上新13,000件产品。- 1万多名设计师通过社群和专属客服与厂家对接- 注册买家共5万余名，周询盘量300多条。

As an online procurement platform that is deeply integrated with the exhibition, JJGLE- set up 6 experience areas at Furniture China by the designer, Philip Yap, combining

various home furnishing products and bringing 6 styles of home space.- Has 612 factories and companies and more than 13,000 products- Helped 10,000 designers to connect with manufacturers- Over 50,000 registered users and more than 300 inquiries every week

- 产品70%在现有线上平台以及线下实体店都买不到- 针对设计师等Professional （P端）专业人群采购- 厂家线上直销，无中间商赚差价- 平台零佣金- 覆盖家具及饰品全品类


2020年将成为具有历史意义的转折点，中国国际家具展览会主办方受天猫邀请正式入驻天猫，开启为展商开拓线上电商2C销售新渠道之路。这是基于当下形势为行业尤其是出口企业赋能的突破性创举，也是主办方把握行业和技术发展趋势，对C2M（消费者对工厂）现代制造的创造性尝试，将带领有先见之识的展商和品牌共同拥抱线上新零售。

2020 will be a turning point of historic significance. The organizer of the China International Furniture Expo was invited by Tmall to officially settle on Tmall, opening a new way for exhibitors to develop online e-commerce 2C sales channels. This is a breakthrough initiative based on the current situation to empower the industry, especially export companies. It is also a creative attempt by the organizer to grasp the development trend of the industry and technology and to C2M (consumer to factory) modern manufacturing. It will lead the foresighted exhibitors and brands to embrace new online retail together.

展后报告 post show report - furniture china...on september 12, 2020, the 26th china...

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