© polycom, inc. all rights reserved. cary hayward, senior director product managementcary hayward,...

© Polycom, Inc. All rights reserved.

Cary Hayward, Senior Director Product ManagementInflexion 2013 18 February 2013

Understanding Your Cloud Strategy

© Polycom, Inc. All rights reserved. Company Confidential Covered under NDA 2

Changing Landscape

• Cloud adoption is proliferating and free!• Cloud capable devices are growing• Ease of use and ubiquitous connectivity

viewed as barriers to greater growth

Source: 2013 India Internet outlook Report Jan ‘13


Social Trends The Influence of Generation Y

• The new early adopter of technology- born between the years 1977 and 1994 • Greater than 25% of world’s population (around 61% of the population in Asia)• Over half of India's 1B population are under age 25!• First generation to grow up with computers at home and school• Spend >$200B/yr- will soon replace Gen X as the largest % of the workforce

Generation Y Buying Behaviors • Products that cater to value for the money, speed, Gen Y interests and “the experience”

Personalization and Individualization

Techno Savvy and Connected 24 x 7

Civic and Environmentally

Friendly

Demanding and Impatient

Social Networking Profiles/Portals

Personalized Profiles

Gaming Gizmos

Social networking on the move

Paperless everything

Eco approved products

Instant everything

Single click user interface

Source: US Census Bureau 2010 and the Dept of Economic and Social Affairs of the United Nations 2010; F&S report Oct 2010 "World's Top Global Mega Trends to 2020 and Implications to Business, Society and Cultures“http://www.haworth.it/content/download/8985/545554/file/Oxygenz-Report_2010_EN.pdf


Mobile Trends

3G Renaissance/ Mobile Broadband

Mobile Internet/Computing/

Smartphones

Dumb pipe vs Smartpipe

EfficiencyImprovement

Source: F&S report Oct 2010 "World's Top Global Mega Trends to 2020 and Implications to Business, Society and Cultures"

3G penetration 25% in 2012

LTE faster than anticipated

Prepaid mobile expands the market

Operators disintermediated in value chain

Faster transformation of OSS and BSS

Expansion of app store concept

Network efficiency is critical

Pressure to maintain Capex to revenue ratio

Networks changing from coverage to backhaul

Smartphones + App stores:

Smartphones below $200

Niche devices–15% of market


Technology Advancement Simulated Environment for Interaction and experience impacting mobility

Explosion of ‘try and buy” virtual shopping

3D supported virtual classes, labs and field trips

Virtual Surgeries and medical training centralizing

expertise

Massive multi player games

Virtual Business Conference (No travel)

Social Networking- Avatars enabling people to integrate social

networking and blogging into everyday



Welcome Cloud Economics

REDUCED MANAGEMENTNEW VALUE INCREASED PRODUCTIVITY

• Pay for what you use• Lower and predictable costs• Shift from CAPEX and OPEX• Accelerate speed to value

• No patching, maintenance• Faster deployment• Robust multi-layered security• Reliability and fault-tolerance

• Latest software for users• Internet collaboration • Anywhere access• Instant self-provisioning

Source: Microsoft Business Insights Webcast March 2011


Clouds to Real-time Clouds

ISP 1.0 Access to the Internet (dial-up, ISDN, T1)

ISP 2.0 Access to servers at the Internet access point

Colo 1.0 Racks for CLEC at the Internet access point

ASP 1.0 Hosted applications on servers at the Internet access point

CloudInternet based software services in the Cloud

Real-time CloudIntelligent, optimized Internet infrastructure


Cloud has not been extended to communications applications like it has with services and data


Characteristics of the Real-time Cloud

On-demand self-service• Users can set themselves up without needing anyone’s help

Mobile location independent resource pooling• No particular resource assigned to any individual user for rapid elasticity

and capacity at will

Virtualized always-on availability• Processing and storage demands are balanced across a common

infrastructure for optimized performance, power use, bandwidth use and data storage

Ubiquitous open network access• Available through open standards-based devices


Use Case: UC and the Real-time Cloud• The best architecture as defined by the key Cloud characteristics• Real-time Cloud architecture

• On-demand self-serviceEnables ad hoc/scheduled calls to all be put on a single pool of resources

• Mobile location independent resource poolingMultiple media bridges in one virtual pool for massive scale and flexibility

• Virtualized always-on availability Multi-tenant scheduling, management, provisioning, directory; Real-time switching decisions on SVC vs AVC, SIP vs H323

• Ubiquitous open network accessweb client support , Inter-Vendor B2B Open Exchange; Single to Single & Multi to Multi interop on Polycom endpoints; API’s for Integration into 3rd party systems

1

2

3

4


Use Case: UC Real-time Cloud Elements

Customer B

Customer A

MPLS VPN

Hosted

Managed or Self Managed

Web Portal

Mgmt/Monitoring/ Scheduling/Reports

Internet

CMA*

OSS/BSS

RMX’s

DMA

RSS’s

MPLS VPN

SIP

Signal GW

ENUM and DNS Lookup

Inter-

Carrier Exchange

Branch Office A

Signal GW

On-demand self-service • E164 and SIP URI support• Interop with Carrier class

NAT/FW solution for enterprise/Gov’t

• SIP and H323 supported• Integration with Leading

Call Control Vendors• Migration to SIP in the

Core

1

Mobile location independent resource pooling

• Provide policy control points to SP/govt/Ent via Multi-tenant Mgmt System for scheduling, device mgmt, reporting, monitoring interface

• API Suite for service integration

2

Virtualized always-on availability

• Multiple MCUs in one virtual pool for scale, resiliency

• Multiple RSS’s under one virtual pool for recording an streaming

• Ad hoc and Scheduled calls• SIP/H323/UC, single and

multi-codec , Cisco, MSFT• H264 High Profile, roadmap

for greater scale (SVC)

3

Ubiquitous open network access -Inter-Vendor B2B

*Single to Single & Multi to Multi-Inter-Carrier B2B

*SBC certification/Customer options*SIP –SIP/IMS – E164*Signaling GW*Scheduling /Traffic /Policy API

4


• Users: Make collaboration simple to use and available to everyone• Corporations/Government entities: Improve agility, efficiency, productivity,

OPEX vs. CAPEX• SP’s: Enable differentiated high value SP service offerings on-premises or

cloud for global SPs• Cloud Application checklist:

1. Is this mission critical?

2. Is this part of my core competency?

3. How stringent are my IT security requirements?

4. How big is my organization? Do I have branch offices/teleworkers?

5. Do I interface directly with my customers?

6. Do I have a existing Service Provider relationship?

7. Am I a multinational? Do I want to peer with other multinationals/government agencies?

Cloud Vision/Checklist

© polycom, inc. all rights reserved. cary hayward, senior director product managementcary hayward,...

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