@ perkins 100 series markets and competition - revised by c marrannino january 2001. proprietary...

@ Perkins100 Series Markets and Competition - revised by C Marrannino January 2001.Proprietary Information of Perkins Engines Limited © 2001 - All Rights Reserved

100 series

Markets and Competition


1999 Consumption - DI and IDI

34%

66%

DI (146.000)IDI (279.000)

Total Market: 425,0005-50 hp, 0.5 - 2.2l, Off - Highway


1999 Water Cooled Consumption DI and IDI

84%

16%

DI (53,000)IDI (279,000)

Total Market: 332.0005-50 hp, 0.5-2.2l, Water Cooled, Off Highway


1999 Consumption Europe and North America

60%

38%

2%

Eastern Europe (6,000)North America (193,131)Western Europe (121,000)

Total Market: 320,0005-50 hp, 0.5-2.2l, Water Cooled,

Non-integrated Off Highway


1999 Consumption - Sectors

18%

18%

24%

5%

1%

5%

10%19%

AGRICULTURAL (10%)

CONSTRUCTION (18%)

GENERAL INDUSTRIAL (18%)

LAWN AND GARDEN (18%)

MARINE (5%)

MATERIAL HANDLING

PUMPS & COMPRESSORS (5%)

WELDERS & GENERATORS (19%)

Total Market: 320,0005-50 hp, 0.5-2.2l, Water Cooled, Non-integratedOff Highway


1999 Consumption - Key Players % Sales

5%

23%

10%

2%

3%

1%5%

8%

38%

5%

PERKINS (8%) IHI-SHIBAURA (5%)

DEUTZ (1%) ISUZU (2%)

KUBOTA (38%) LISTER-PET. (5%)

LOMBARDINI (5%) MITSUBISHI (10%)

YANMAR (23%) OTHERS (3%)

Total Market: 320,0005-50 hp, 0.5-2.2l, Water Cooled, Non-integrated Off Highway


1999 Consumption - Key Players Europe

28%

1%8%

20%

13%

9%

16%

3%

1%

1%

PERKINS (16%)

DEUTZ (3%)

ISUZU (1%)

KUBOTA (28%)

LISTER-PETTER (9%)

LOMBARDINI (13%)

MITSUBISHI HVY (20%)

VM (1%)

YANMAR (8%)

OTHERS (1%)

Total Market: 127,0005-50 hp, 0.5-2.2l, Water Cooled,

Non-integrated Off Highway


1999 Perkins Sales by Sector

17%

7%2%

40%

10%

3%

21%

CONSTRUCTION (40%)

GENERAL INDUSTRIAL (21%)

LAWN AND GARDEN (10%)

MARINE (17%)

MATERIAL HANDLING (7%)

PUMPS &COMPRESSORS (2%)WELDERS &GENERATORS (3%)

Total Sales: 26,500


Competitor Analysis

Kubota


Introduction

• Main sector - agricultural equipment

• Compact tractor manufacturers in Japan

• Other sectors - construction and industrial

• Non-captive engine sales now exceed captive

• Employees, over 15,000


Kubota International Sales

Europe28%

S.E Asia10%

Others2%

N.America60%

N.AmericaEuropeS.E AsiaOthers

• 205,000 units produced in 1999 ; 125,000 exported


Engine Series

Super Mini Series (SM) 9.3 -14 kW

Super Three Series 21.6 - 42.9 kW

Super Five Series 14.9 - 31.3 kW

V Series 50.7 & 61.9 kW

Kubota's Product Range(Water-cooled)


Kubota versus 104-22 and 404C-22Kubota

Super 3 Series

Model V2203-E*

Power 36.5 kW @ 2800 rpm

Cylinders 4

Cooling Water

Max Torque 154.5 Nm

Envelope m3 0.21

Dry Weight 180 kg

Power Density (kW/m3) 173.8

Power Density(kW/kg)0.2

100 Series

104-22

37.3 kW @ 2800 rpm

4

Water

141 Nm

0.21

184 kg

176.1

0.2

* Turbo version available (-TE). Output of 44.5 kW @ 2800 rpm# 404C-22T will develop 45 kW @ 2800 rpm.

400 Series

404C-22#

37.3 kW @ 2800 rpm

4

Water

143 Nm

0.19

184 kg

196

0.2Power Density (kW/l) 16.9 16.5 16.9


Competitor Analysis

Yanmar


Introduction

• Yanmar Diesel Engine Co. Ltd• Japanese HQ in Osaka

– Japanese family ownership– No annual report

• Established 1912 - post-war production now over 10 million units

• Employees c.3500• 1999 sales revenue - GBP 1412 million• Engines revenue - c. 23%


Yanmar Production(volumes exclude 1 cylinder

product)

0 50 100 150

Volume (thousands)

10-40 hp

41-50 hp

51-100 hp

101-175 hp

176-300 hp

301-750 hp

751-1000 hp

1001-1500 hp

1501-3000 hp

• Products for all sectors - marine, industrial, construction, agriculture & others

• Power range 3-3730kW


Agricultural 50%

Gen Set 10%

Construction 30%

Marine 10%

Yanmar Sectors

• c.200,000 units p.a

Represents c. 50%

marine pleasure market

share below 300 hp


Yanmar International Sales

• 120,000 units exported in 99• N.America rapidly increasing• S.E Asia recovering (construction machinery)

140403000

36960

66000

South East Asia

North America

Europe

ROW (excl Japan)

55%

11.7%2.5%

30.8%


Yanmar Product Range

• Series for export– TNE Series

• water-cooled, vertical, IDI & DI• 11 models: 8.6-51.5kw

– TF Series• water-cooled, horizontal, all DI• 39 models: 3.7-11.8kW

– LA Series• air-cooled, all DI• 7 models: 2.5-7.4kW

– Marine engines up to 28 litres


Yanmar Models

• Competitive engines in TNE series• c. 108,000 exported per annum• Popular models

– 3TNE84, 88 4TNE84, 88– = 54% or 108,000 units

• Future products look to be going DI for improved fuel consumption


Yanmar versus Perkins

Model Yanmar 4TNE88

Power (kW) 36.5 @ 3000Capacity (cc) 2190Cylinders 4Cooling LiquidAspiration NaturalInjection DI

Bore & Stroke (mm) 88 x 90Envelope (lwh mm) 639 x 525 x 629Envelope (m3) 0.21Torque (Nm) 138 @ 1600rpmWeight (kg) 160Power Density (kw/m3) 173.81Power Density (kw/kg) 0.23Power Density (kw/l) 16.67

Perkins104-22

37.3 @ 28002216

4LiquidNatural

IDI84 x 100

646 x 466 x 692 0.21

141 @ 2000rpm184

177.620.2

16.83

Perkins404C-22

38.0 @ 30002216

4LiquidNatural

IDI84 x 100

646 x 426 x 674 0.19

143 @ 1800rpm184

200.00.21

17.30


Competitor Analysis

Lombardini


2%

8%

63%

4%

15%

8%

AgricultureGen set

Materials HandlingConstructionVehicles

Ind'l - pumps, compressors, l.towers, reefers

Lombardini Engine Consumption (1998)by Sector Excluding Marine

•Claims to have 29% of up to 90 hp European diesel engine market•Total diesel engine sales 1998 (excluding Asia) = 87,995 units


Product range: Lombardini Vs. Perkins

0 20 40 60 80

100 series

LD315/350

LD360/400/435/325c

LD640/705/820

LDW1204

LW1204/T

LD825-3

LD930-3

700 Series

LD825-4

LD930-4

LDW2004MT

704-30T

900 Series

Perkins Lombardinihp


Product Range

• Best known historically as producer of small air cooled diesels

• Approx. 42% of groups production is water-cooled units

• 31 different engine models over a very narrow hp band

• 4 main groups1. Air-cooled petrol engines from 2 - 9 kW2. Liquid-cooled petrol engines from 10 - 25 kW3. Air-cooled diesel engines from 4 - 82 kW4. Liquid-cooled diesel engines from 4 - 43 kW


100 Series LombardiniFOCS Series

LombardiniFOCS Series

Model 103-10 LDW903 LDW1003

Power 15.1 kW @ 2800 rpm17.5 kW @ 3600 rpm

15.5 kW @ 3000 rpm7.5 kW @ 1500 rpm

16.5 kW @ 3000 rpm8.5 @ 1500 rpm

Cylinders 3 3 3

Cooling Water Water Water

Max Torque 58 Nm 53.5 Nm 37 Nm

Envelope m3 0.09 0.09 0.09

Dry Weight 83 kg 85kg 87 kg

Power Density (kW/m3) 165.1 172.2 183.3

Power Density(kW/kg)

0.19 0.18 0.19

103-10 versus Lombardini


100 Series LombardiniCHD Series

LombardiniCHD Series

Model 104-22 LDW2004* LDW2204*

Power 37 kW @ 2800 rpm 33 kW @ 3000 rpm18 kW @ 1500 rpm

35 kW @ 3000 rpm19 kW @ 1500 rpm

Cylinders 4 4 4

Cooling Water Water Water

Max Torque 141 Nm 130 Nm 138 Nm**

Envelope m3 0.21 0.16 0.16

Dry Weight 184 kg 190 kg 192 kg

Power Density (kW/m3) 176.1 206 218.7

Power Density(kW/kg)

0.2 0.17 0.18

104-22 versus Lombardini

@ perkins 100 series markets and competition - revised by c marrannino january 2001. proprietary...

Documents

perkins sales

series markets

competition slide

c marrannino

total market

consumption europe

consumption di

consumption di