FlyersInvite, Announce, Inform

Flyers Party

Announcement/Invitation Concert Yard sale School play Fundraising Event

FlyersContain:

Text – Concise and to the point. Includes subject, date, time, price, location,

etc.

Graphics Pictures should be clear and sharp (not blurry).

Color – Includes text, background, and borders.

White space – Equal spacing between related text & graphics.

Should be Balanced.

Do’s Do be specific and consistent Do think about your target audience Do break flyer up into sections using

CRAP. Do use KISS Principle (Keep It Simple

Silly) – Say what you mean. Do use a.m. or AM / p.m. or PM Do use Bullet Lists

Don’ts Don’t overload the flyer with information Don’t say January 30th, 2012 – Should be

January 30, 2012 or 30th of January. Don’t use 6:30-8 – Should be 6:30 p.m.-8:00

p.m. Don’t use 8 o’clock – Should be eight o'clock. Don’t hyphenate words between lines. If a

word doesn’t fit on a line, don’t hyphenate it.