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Founded in 2008 with $22M raised through DCM and Keytone.

100 staff with offices in San Francisco, London and Beijing

More than 80% of users come from US and Europe

Popular games earn more than $1 million per year.

…

Mobile Games Social

Network

Open APIs,

Game Engine

Cross-Promotion

Network

• Real mobile SNS aimed at social gamers.

• Mobile app discovery.

• Finding friends to play with.

• Papaya avatars create unique identity.

• Content sharing with like minded players.

AppFlood cross-promotion

Viral / social distribution

AppFlood cross-promotion

Virtual currency

Social SDK and APIs

Social Game Engine

• Open cross-promotion network for

all developers.

• Flexible and seamless cross-

promotion formats.

• Buy and sell excess traffic 100%

commission-free.

• Fast track setup and free credits

for every app.

…

In millions

Flurry, Mar 2012

…

$1.90

$0.67

$0.07 $0.00

$0.20

$0.40

$0.60

$0.80

$1.00

$1.20

$1.40

$1.60

$1.80

$2.00

Japan US ChinaApp Annie, May 2012

Source: ThinkEquity LLC Estimates, Jan 2011

$

Online PC games rule in terms of revenue.

64% of online gamers made at least one in-

game purchase.

Console games exist in a grey area. Laws

may get reform after 2012.

Niko Partners, July 2012

Niko Partners, July 2012

356 Million Mobile Internet Users

192 Million Online Mobile Gamers

Niko Partners, July 2012

$

Niko Partners, July 2012

Ad / Cross Promo Networks

Publishers

App stores / Pre-installs

Handsets

Carriers

Payments

Mobile Gaming Networks

• Cultural and behavioral

• Localization

• App store and device

fragmentation

• Frequent copying of IP

• Piracy

• Less legal protection

• Restrictions on foreign

companies

• Multiple billing channels

So many app stores!

• Many billing channels to

manage.

• Papaya provides all-in one SDK

for in-app purchase.

• Lower user spend and lower

paying user conversion rates.

• Cross-promotion networks like

AppFlood can monetize non-

paying users in China.

• No official Google Play store.

• App Store fragmentation. No

clear number 1.

• Carriers difficult to work with.

• Build relationships with all

app stores for featuring.

• Papaya has helped dozens

of global partners launch in

the China market.

App Store

Hiapk Market

Goapk Market

Gfan Market

Appchina

91 Market

Nduo

Heruixinfeng

EOE Market

Starandroid

XDA

# DOWNLOADS/DAY

15,000-20,000

15,000-20,000

8,000-12,000

6,000-12,000

5,000-8,000

About 5,000

1,000-2,000

1,000-2,000

1,000-2,000

1,000-2,000

We cover most 3rd party app stores, the main stores are listed to the left.

EOE is a top10 app store in China, we regularly secure “recommended” position

on the homepage.

Papaya secured positions shown above

Goapk is the most popular app store in China. It’s a very influential market with about 20,000 downloads per day.

Gfan is the top3 app store in China, and the market

connects with Gfan BBS, so it has the most users.

Nduo, the top5 app store in China.

We are often featured on 3rd party app stores, both mobile

client and web site. It’s a effective way to promote

games. For example, there were over 30,000 downloads

during 48 hours recommendation on Goapk Market about Fishing Vida.

The red box to the right is a

Papaya secured position.

Nduo is the top 5 app stores in China, and it has 25,000 apps on it, we can secure ad positions on the homepage of Nduo.

wandoujia software, the most popular android desktop phone kit, is a Papaya partner features a “papaya zone”.

Manufacturers Official Store

MOTO Market

Coolmart

Lenovo Market

HTC Market

OPPO Market

Unicom Wo Store

Huawei Market

We work With manufacturers, and We use their official store to launch Our games.

Partner White Label SNS Billing Integration

China Unicom 2012 No

China Telecom Dec 2011 Yes

China Mobile 2012 Yes

Alipay N/A Yes

Huawei is one of the largest manufacturers of

mobile phone. Papaya games are installed in each phone produce by Huawei

because of our cooperation.

Unicom is one of the three biggest operators in China, and we have

our cooperation zone in Unicom market, called

Wo Store.

• Relationships with all key Press

• We have executed on over 100+ marketing campaigns

CONFIDENTIAL

Forum

Gfan BBS

Goapk BBS

Hiapk BBS

EOE BBS

Woda BBS

Gfan BBS is the hotest android BBS in China,

we can get the recommendation by the webmaster of Gfan BBS.

There are some hot BBS in China, and we post our games on them, making

users know papaya better.

This is our official weibo, thousands of users focus on it and share papaya news

everyday.

Shensi, a successful entrepreneurs in China,

is papaya’s CEO with over 100,000 fans on

Sina Weibo. She is also involved in microblog

marketing, and post and recommend papaya

games everyday.

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!• Papaya successfully launched

Chinese style social games in the

west on iOS before anyone else.

• New wave of high ARPU Japanese

games succeeding in US/EU.

• Some heavily localized – E.g,

Gree’s Zombie Jombie and Dena’s

upcoming Marvel card game.

• Some harder core Japanese

games having huge success with

little localization.

Papaya Farm

• Multi-million dollar hit

game on iOS and

Android launched in

2008

• Gameplay and theme

heavily influenced by

popular Chinese style

social games.

Zombie Jombie

• Japanese style

gameplay tailored for

US audience.

• Average ARPDAU $1+

Rage of Bahamut

• Originally Japan only

Title; Shingeki-No-

Bahamut

• Top Grossing on iOS

and Android in June

2012

:

• Over 100 games already in the pipeline

• Partners such as BulkyPix, BigBlueBubble, Kiloo, PerBlue, Fluik, etc.

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