© nokiapage: 1 wireless ip solutions enabled by gprs chris briglin head of marketing gprs business...
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Wireless IP SolutionsWireless IP SolutionsEnabled by GPRSEnabled by GPRS
Chris BriglinHead of MarketingGPRS Business ProgramNokia Telecommunications
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Agenda
• Applications to Launch GPRS Services
• Success Factors
• Integrated GPRS Solutions
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GPRS is the ideal bearer for wireless data networking applications
• Faster session set-up
• Always connected
• Higher speeds
• Possibility for differentiated billing
Wireless Data Networking Applications • Personal Messaging• Corporate Intranet Access • Telematics, Vending Machines
Wireless Data Networking Applications • Personal Messaging• Corporate Intranet Access • Telematics, Vending Machines
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The user base for GPRS servicesalready exists
Business Segment• Corporate Intranet Access• Mobile ISP For Small Enterprises
Vertical Segment• Industrial Applications
Consumer Segment• Demand for VAS• Messaging • Internet
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• Access to existing IP-based applications on the corporate intranet: e-mail, intranet and Internet browsing, database lookup and entry, etc
• Resilient background transfer: no more"LOST CARRIER" during file download
• The Remote Office becomes a reality; remain networked wherever you are
Application: Corporate Intranet Access
Business Segment
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• Secures Clients data traffic
• Firewall protects Operators network from attack
• Tracks Hacking attempts
• OPSEC certified for extensible security solutions
• IPSEC compliant
Secure Network
OperatorIP backbone
SGSN
Firewall/VPN/
Router
GGSN
Internet
ClientsIP backbone
ClientsIP backbone Clients
IP backbone
Corporate Access ServicesRequirements
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ISP
FirewallManagement
OperatorIP backbone
GPRS end-to-end VPN solution Managed Security Services
BSCBTS
GPRSnetwork
Gateway GPRSSupport Node(GGSN)
Internet
Mailserver
Corporate IT
Mailserver
Company B
Company A
IP400/VPN200
IP400/VPN200
IP400
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• Existing need for mobile access to e-mail and Internet
• Mobile operator can provide complete ISP service package
• Package pricing (bundling) of e-mail, web services, and mobile voice can help to attract or retain mobile users
• GPRS can simply provide transparent access to the customer's current ISP
Application: Mobile ISP for Small Enterprises
Business Segment
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• All-in-one communicator
• Mobile-enabled PDA, with Symbian O/S or Bluetooth connection
• WAP terminal for web-mail
• WAP terminals
• Regular web browsing possible with all-in-one communicator
Application: Personal Messaging (E-Mail)
Application: MMM (Mobile Media Mode) Browsing
Consumer Segment
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MMM Services
• MMM browsing is opening an entirely new market; mobile delivery of information
• Content owners are very interested in the new medium
• WAP is independent of GPRS and other bearers; WAP services can already be launched today
• True WAP success will be boosted by GPRS's benefits:
• Instant connectivity
• Faster data throughput
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MMM ServicesRequirements
Web Server
WAPWAP
Client
Gateway
WSP/WTP
WAPGateway
WAP Browser
Integrated WAP Gateway
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Charging for GPRS Services
• Rule #1: KEEP IT SIMPLE
• Monthly fee as primary charge
• VERY low additional per-bit charge
• Will go unnoticed by the average user
• Will deter abuse by heavy users
• Additional charges for accessing special value-added services
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Charging in the GPRS network
Serving GPRSSupport Node(SGSN)
BSCBTSUm
GPRSbackbonenetwork
(IP based)
Charging Gateway (CG)
dataflowdataflow
charginginfo flowcharginginfo flow
Billing System
Gateway GPRSSupport Node(GGSN)
Gi
Gn
Gb
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Single access point to the billing system
Pre-processing charging data to reduce the load on the network billing system
Future-proof for hot-billing and pre-paid
Reliable storage for CDRs
Easy charging data error detection
GPRS ChargingRequirements
Serving GPRSSupport Node(SGSN)
BSCBTSUm
GPRSbackbonenetwork
(IP based)
Charging Gateway (CG)
dataflowdataflow
charginginfo flowcharginginfo flow
Billing System
Gateway GPRSSupport Node(GGSN) Gi
Gn
Gb
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Success factors
• Strong existing demand for mobile access to office data
• Laptop and terminal penetration is already high
• Experienced with mobile data
• Launch: Corporate Access Services
• Requirement: Managed Security
• Strong interest in Value-Added Services
• E-mail and WWW usage growing rapidly
• Launch: Personal Messaging, MMM Services
• Requirement: Integrated WAP
• Requirement: Integrated Charging Gateway
Business Segment
Consumer Segment