新媒體-迷思解構 new media - myths decoded
TRANSCRIPT
新媒體-迷思解構 New Media - Myths Decoded俞真@基督教新媒體運動
New Media? No!新媒體?不!
Myth: Negative responses迷思:拆台恐懼症
拆台恐懼症 Negative responses
• 牧養與⾒見證的好機會 Good opportunity for pastoral care and witness
• 負⾯面回應總會有Negative posts will appear somewhere ultimately
• 在你的平台上出現有好處:可回應They had better appear in your space so that you can respond
• 有容乃⼤大 Let them speak
Decode: New media gives you more opportunities for pastoral care! 解構: 新媒體令你有更多牧養空間!
Myth: No such skills!迷思:我們不懂技術!
我們不懂技術! No such skills!
• 新媒體是為所有⼈人設計的! New Media is designed for everyone!
• 他們早已為你解決技術難題!They have already done the technical hard work for you!
• 技術⼈人員固然有其重要⾓角⾊色,但你⽐比任何技術⼈人員更明⽩白機構異象!You know better about the vision than any technical experts!
• ⽤用者⾓角度才是重中之重User angle really matters
Decode: User angle really matters解構:⽤用者⾓角度才是重中之重
Myth: Face-to-face preferred!迷思:⾯面對⾯面交流更好!
⾯面對⾯面交流更好! Face-to-face preferred!
• 誰說不是? Who says no?
• 但誰說新媒體是要代替⾯面對⾯面交流?But who says new media is here to replace face-to-face contact?
• 鞏固、深化及延伸Solidifies, Deepens and Extends!
Decode: Solidify, Deepen, Extend解構:鞏固、深化、延伸
New Media? Like!新媒體?讚好!
Myth: They all have it!迷思:年晚煎堆現象
年晚煎堆現象 They all have it
• 適合⼈人家的,不⼀一定適合你Suitability really depends
• 爭取注視 Highly competitive in attention seeking
• 分享甚麼、如何分享變得⾮非常重要What to share and how to share are critical
Decode: Focus, curation, touch.解構:對焦、策展、觸動
Myth: Replace websites迷思:⽤用新媒體取代傳統網站
⽤用新媒體取代傳統網站Replace websites
• 作為根基,有⽋欠穏妥Too risky to be used as foundation
• 搜尋問題 Search problems
• 資訊再⽤用Information reuse
• ⽤用者主導的瀏覽模式User-oriented navigation
Decode: Establishing long-term and stable platform for communication解構:建構⻑⾧長遠穩固的交流平台
Myth: New Media = Multimedia迷思:新媒體=多媒體
新媒體=多媒體 New Media = Multimedia
• 多媒體可幫助達致多元溝通Multimedia can facilitate communication in multiple perspectives
• 情感的連繫才是真正的焦點Emotional connection is the focus
• 可信任的連繫才是真正的關鍵Trusted connection is the key
• 例⼦子:詩篇7:15Example: Psalms 7:15
Decode: Striking a balance suitably really matters解構:要因時制宜,取得平衡
Points to note臨別贈⾔言
臨別贈⾔言 Points to note• 連繫社群:新媒體的意義不在推廣,⽽而在連繫Community Connection: New media is not about promotion, it is about connection
• ⼩小⼼心孤島:新媒體應與異象及事⼯工整合Beware of standalone island: New media should be integrated with vision and ministry
• 整全考慮:⼼心態、策略、⽅方法同樣重要Integrated approach: Mindset, strategy and methodology are equally important
如果在耶穌降⽣生的時代已有新媒體 If New Media exist when Jesus was born
Further Reading延伸閱讀
延伸閱讀 Further Reading
• 基督教新媒體運動http://netfish.cc
• 漁翁撒網@真証傳播(基督教新媒體專欄)http://netfish.cc
• 基督教新媒體研討http://newmediatalk.cc