에릭슨엘지 networked society day 2014 기자간담회 oss,bss ppt

Ericsson-lg OSS/BSS 전략 소개

박정배

Head of OBS

Networked Society Day 2014

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text in the footer area Networked Society Day 2014 | © Ericsson-LG | May 2014 | Networked Society Day 2014 | © Ericsson-LG | May 2014 | Page 2 Networked Society Day 2014 | © Ericsson-LG | May 2014 | Page 2

Networked Society Day 2014 | © Ericsson-LG | May 2014 | Page 2

Agenda ›시장 배경

– 시장 전망 및 동향

– 통신 사업자의 당면 과제

› OSS BSS 추진 배경 – 목표 및 기대 효과

› Ericsson OSS BSS 소개 – 포트폴리오의 구성

– Concept 소개

– 시장 점유율

– 사례소개

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시장배경

* Source: Ericsson Mobility Report, November 2012

전세계 이동통신 가입건수 66억명

63억명 20

12 2

018

모바일 브로드밴드 가입건수

93억명

스마트폰, 타블렛 +모바일 PC 가입건수 13억명 42억명

15억명

13.0 EXAByte/month

총 모바일 월 데이터 트래픽

1.1 EXAByte/month

전세계 인구 수 70억명 76억명

네트워크 소사이어티 전망

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MASS MARKET ADOPTION

Of Smartphones

2013-14 시장 동향

INCREASED FOCUS On High Performance Mobile

Broadband Networks

GROWTH AND

EFFICIENCY Driving Network and OSS/BSS

Transformation & Outsourcing

MOBILITY AND CLOUD Changing Lives

INNOVATION, COLLABORATION AND NEW BUSINESS MODELS Unlocking Network Value


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OPERATOR CHALLENGES

OTT poses a challenge…

…but the Networked

Society is emerging

Top lines are under threat…

…but mobile broadband is exploding

새로운 사고를 통한

혁신

사용자 경험 개선(CUSTOMER EXPERIENCE)

상품화

업무 효율 향상(BUSINESS EFFICIENCY)

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– Concept 소개


– 사례소개

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Customer Experience

고객 라이프 스타일 대응

Business Innovation

새로운

Value Chain에 활용

Business Efficiency

신속한 서비스 제공자로 진화

OSS BSS의 목표


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OBS(OSS/BSS)를 통한 기대 효과

› 지속적인 고객 확보 › 고객 이탈 방지 › Cross-sell 과 up-sell 향상

› 새로운 상품제공 › 새로운 비지니스 모델 제공 › 빠른 시장 대응 › 새로운 비지니스에 대한 확장성 제공

› IT & Network 비용 절감 › 데이터 센터 비용 절감 › 고객 서비스 비용 절감 › 매출 누수 감소

Business Efficiency

비용 감소

매출 증가

Time

Be

ne

fit

s

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E2E Process 개선

Fact 기반의 사전 활동, 개인화, 통제, 서비스 품질

다중 비지니스 모델, 확장성, 민첩성

조직, 프로세스, 시스템의 최적화를 통한 자산의 활용도와 성과 향상

EXPLORE market/customer

behavior

ENABLE product/service

offerings

SELL (& deliver) offering

to customers

SERVE customers across

full life cycle

ASSURE positive customer

experience

Data to

Insight Plan to

Provision

Service to Cash

Trouble to Resolution

Insight to

Experience

Idea to Implementation

Lead to Order

Order to Service

IMPACTS IMPACTS IMPACTS

Customer Experience Business Innovation Business Efficiency

업무 효율성 향상 업무 혁신 가속 사용자 경험 개선

주요 비지니스 프로세스

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– Concept 소개


– 사례소개

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KEY FACTS >2.0 BILLION

users served by Ericsson charging and billing solutions

PROVIDER FOR 6 CONSECUTIVE YEARS

Service fulfillment in Real-time Charging

500 Network IQ

systems in service

68% Market share

yeild optimization

Network Equipment Management

1,500 consulting and Systems integration

Project per year

100% of the toll-free calls in North America handled by converged application server

NEARLY

900 OSS-RC

systems in operation

>1.3 BILLION users

for commercial activation installaations

>1 BILLION licenses

issued for device management

1 # NUMBER ONE

> > >

consulting and Systems integration

professionals

16,000


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OBS 포트폴리오 구성 PROFESSIONAL SERVICES

Consulting Application Development & Maintenance Support Systems

Integration

Wireless Access

Fixed/ Transport

Telecom CRM

& &

Customer & Partner Management and Interaction

Wireless Core and Access

Activate

Device

Order Management

Billing

Mediation

Device

Fixed/ Transport

Wireless Access

Serv

ice

Bill

ing

& R

ev M

an

.

Pla

n, B

uild

, O

ptim

ize

Wireless Access

Fixed/ Transport

IP Planning

IP

Optimize

Plan & Build

Plan & Build

Fulfill

ment

Fixed /Transport Core and Access

Optimize

Infrastructure & Resource Inventory

Activate

Charging

M-Commerce

Wireless Access

Fixed/ Transport

Serv

ice A

ssura

nce

Fault Management

Trouble Management

Service Management

Workforce Management

Performance Management

Element Management

Charging & Policy

Service Catalog

Order Management

Product/Service Catalog

Service Enablement

Managed Services

2007 to 2013

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OBS 포트폴리오 구성 경과 S

ys

te

m

Inte

gr

atio

n

Str

en

gth

en

C

apa

bil

itie

s

Str

en

gth

en

SW

P

or

tfo

lio

OSS, BSS, M-Commerce, Media의 포트폴리오 강화를 위해 지속적인 노력중

2013

http://www.teleca.com/PSUser/servlet/com.ausys.ps.web.user.servlet.AuthorizedPageServlet?nodeid=1231&pageversion=1

http://www.mobeon.com/

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RETAIN 탁월한 고객 경험을 제공

OBS의 E2E 프로세스

고객 관리 라이프사이클

ACQUIRE 리드를 변환하고 고객을 서비스에

연결

ENABLE 구매하기 쉬운 오퍼를 만들고, 고품질의 역량을

제공

Service-to-Cash

Experience-to- Resolution

Plan-to-Provision

Idea-to-Implement

Lead-to-Order

Order-to- Service

각 단계별 목적에 맞는 기능을 제공

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OBS 포트폴리오 프레임워크 소개

Service-to-Cash

Plan-to-Provision

Lead-to-Order

Experience-to-Resolution

Idea-to-Implementation

Order-to-Service

E2E 프로세스 기반의 Suite 구성

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OSS/BSS 포트폴리오 프레임워크

TEXT

LEAD-TO-ORDER

EXPERIENCE-TO-RESOLUTION

Customer Experience

Assurance

Experience Manager

Network IQ Events

Network IQ Stats

Workforce Manager

Remote Device

Manager

SON Visualization

ORDER-TO-SERVICE

SERVICE-TO-CASH

Vendor Domain OSS OSS-RC IP Transport NMS WiFi Manager

TEXT TEXT TEXT

BSCS iX & Collections

Charging System

CBiO

Mobile Broadband

Charging

Multi Mediation

Wallet Platform

WiFi Manager

Multi Activation

Remote Device

Manager

TEXT

IDEA-TO-IMPLEMENTATION

Catalog

Manager

TEXT

PLAN-TO-PROVISION

Network Capacity

Planner

Optical Network

Planner

Multi Activation

Frequency Optimizer

Cell Optimizer

RAN Analyzer

Network Engineer

Integrated Inventory

Granite Inventory

Discovery &

Reconciliation

RAN Configuration

Manager

SON Policy Mgr

SON Visualization

SON Optimization

Manager

Telecom CRM

Catalog

Manager

ServiceEnablement

(Multi Service

Delivery Platform)

Order Care

Service Enablement

Telecom CRM

Remote Device

Manager

Granite Inventory

Customer Number

Mgr

Order Care

Catalog Manager

Telecom CRM Telecom CRM

Catalog Manager

Service Enablement

Service Enablement

ERicsson oSS/BSS Suite

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OSS/BSS case STUDies 다양한 성공 사례를 보유

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네트워크 소사이어티를 위한 OSS/BSS 제공

OSS/BSS 포트폴리오 비젼

› 비지니스 프로세스 기반의 접근 방식

› 최신 Convergent 아키텍쳐 기반의 통합된 비지니스 플래폼 제공

› 새로운 밸류 체인을 위해, 개방적이고 모듈화 된 클라우드 기반의 실시간 지원

› Customer Experience 관리를 위한 포괄적인 개념을 기반으로 네트워크, OSS, BSS에 이르는 통합 기능

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OSS/BSS 개발 전략

Service-to-Cash

Plan-to-Provision

Lead-to-Order

Experience-to-Resolution

Idea-to-Implementation

Order-to-Service

Big Data & Analytics

Customer Experience

Connected Devices

Cloud

Automation & Optimization

Business Innovation

전략적 중점 추진 분야

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* Top TOMS vendors - Gartner

no.1 시장 점유 BSS, OSS, SDP 서비스 제공 TOMS 벤더 기준

#1 ERICSSON

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› 2 BILLION USERS with 180+ customers charged and billed

by our solutions

› NO. 1 in network equipment management

› NO. 1 in real time charging

› NO. 1 in service fulfillment for six consecutive

years

› 1.3 BILLION USERS in activation

› 16,000+ consulting and systems

integration professionals

› 20% MARKET SHARE in service

delivery platforms

Our key differentiators


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