사업계획서는 이제 그만, 지금은 mvp 개발이 대세!
DESCRIPTION
2014년 2월 18일 대전 DCC, 2월 20일 부산 BEXCO에서 개최되었던 스타트업과 개발자를 위한 클라우드 태권 세미나의 첫 번째 세션인 Getting to MVP의 발표 자료 입니다.TRANSCRIPT
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Getting to MVP(Minimum Viable Product)
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Traditional Worldcustomer is knownfeatures are knownsolution is known
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Traditional World
is not where we live
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Most startupsKnow the problem, but not the solution
Many don't even know precisely what
problem they solve
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Lean Startups:
LEARN & ADAPT
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1. Focus on a simple implementation of your idea
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1. Focus on a simple implementation of your idea
2. Start with a minimal core set of features
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1. Focus on a simple implementation of your idea
2. Start with a minimal core set of features
3. Release and listen to your users
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1. Focus on a simple implementation of your idea
2. Start with a minimal core set of features
3. Release and listen to your users
Minimum Viable Product
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MVPSmallest thing I can do to test my idea?
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a prototype shouldn't require big investments
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It should be cheap and validate ideas
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This Session
From 0 to MVP in 30 minutes
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What matters most?
Cost of Innovation
Focus
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« Want to increase innovation? Lower the cost of failure »
Joi Ito
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AWS enables you to Fail ForwardFail Faster
Fail Cheaper
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Product Development
MVP
Time
Sca
le
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Innovation & Iteration
MVP
Time
Sca
le
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Innovation & Iteration
Time
Sca
le
Started: burbn, location-based mobile app. Photo sharing is just one feature
Now: re-written as photo app. Sold to FB for 1bn
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Innovation & Iteration
Time
Sca
le
Started: odeo, site to create & share podcasts
Now: micro-blogging, 500M users, >10Bn valuation
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Innovation & Iteration
Time
Sca
le
Started: developed 51 games, none very successful. But then game 52…
Now: raised $42M, downloaded 1B times, 25% paid, best sold game on AppStore
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“Timing, perseverance, and ten years of trying will eventually make you look like an overnight
success.”
Biz Stone, Twitter co-founder
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AWS lowers the cost of Innovation
Time
Sca
le
Scenario Small team with initial idea for Mobile app
3 months to get to launchUnknown customer/problem/solution
No cash….
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Dev / Test Environment
Time
Sca
le
Average Spend
$0p/m
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Alpha Release
Time
Sca
le
Average Spend
$15p/m
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Beta Release / MVP
Time
Sca
le
Average Spend
$235p/m
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Getting to MVP for $250
Time
Sca
le
Total Spend to MVP
$250$235$15$0
• 3 months dev/test/release • Serving Beta customers• Ready for full production
and scale
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Your application
Your business & what makes you unique
Innovation, not undifferentiated heavy lifting
Spending developer time in the right place
Automate as much as you can(Deep insight alert: Developer Time = Money)
FOCUS!
Build apps, not infrastructure
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"Startups are all about focus. AWS enables focus" Ray Bradford, Kleiner Perkins, Caulfield & Byers
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“Your users around the world don’t care that you wrote your own DB”
Mike Krieger, Instagram Cofounder
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AWS OpsWorks
AWS CloudFormation
AWS Elastic Beanstalk
DevOps framework for application
lifecycle management and
automation
Templates to deploy & manage template-driven
provisioning
Automated resource
management – web apps made easy
DIY / On Demand
DIY, on demand resources: EC2,
S3, customer AMI’s, etc.
ControlConvenience
Focus requires Automation
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DEMOYour MVP on AWS Elastic Beanstalk
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What’s AWS Elastic Beanstalk?
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User Application
Application Service
HTTP Service
Language Interpreter
Operating System
Host
We Create the EC2 InstanceYou Focus on Developing Your App
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Flexibility to Choose your Stack
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We’re going to build this…
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Thank Youaws.amazon.com/start-ups
amzn.to/1heA2Ei