?• Business conducted directly between

consumers who visit its site and businesses whom it represents.

• For example, an online publisher may sell a book to a customer, ship it to him/her, and receive payment, all without ever meeting the customer.

• B2C e-commerce first became common in the 1990s with the popularization of the Internet.

• online shops, online banking

• travel services, online auctions etc.

• Popular items sold using B2C model are airline tickets, books, computers, videotapes, music CDs, toys, music, health and beauty products etc.

International PresenceE-commerce buyersIn millions

271

156

16

13

4337

5

28

8

COUNTRY CITIES

Netherlands Weesp and Lijnden

Belgium Zaventem

Germany Frankfurt

France Roissy

Spain Madrid

Italy Padova

UK Aylesbury and Slough

USA Los Angeles

ChinaBeijing, Hangzhou and Guangzhou