?. mbta.com v2.0 the team 2 designers 3 developers 2 production specialists 1 project manager
DESCRIPTION
The TEAM… 2 Designers 3 Developers 2 Production Specialists 1 Project ManagerTRANSCRIPT
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?
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MBTA.com v2.0
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The TEAM…
2 Designers
3 Developers
2 Production Specialists
1 Project Manager
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My Role…
Technical Lead
… Integration of all systems
… Oversaw all development
… Client/Crisis management
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A Day in the Life @ MBTA
1 Million Passenger Trips
300 Customer Service Calls
40,000 Website Visitors
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Drivers of Website Update
The Need to Modernize
Customer Dissatisfaction
Support for System-Wide Changes
Public Relations and Branding
Utilization of Resources
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Critical Challenges
Diverse User Needs
Corrupt, Outdated Data
Rapid Development Schedule
New System Implementation
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So how do you get there from here?
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Four Phases
Planning, Research, Analysis
Strategy & Prototyping
Application Development
Testing & Deployment
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Initial Findings
90% of website traffic accessed schedules & maps
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Inital Findings
70% of users are repeat visitors
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User Personas & Needs
Frequent Riders
65% of users
Casual Riders
20% of users
First-Timers/Tourists
10% of users
- Schedules
- Service Alerts
- Personalization
- Mobile Tools
- Route Mapping
- Schedules
- Fare Information
- Service Information
- Route Mapping
- Service Information
- Fare Information
- Schedules
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Personas vs. Functions
Frequent Riders(Commuter Rail)
HOMEPAGE Go to Mode-Specific Schedule
60% Go to Specific Line Page
Get Transit Updates
5%
53%
Get Schedule PDF
9%
Get Schedule Change Info
6%
Exit70%
Exit50%
Exit78%
10%
Get Details(Query)
Exit39%
Get Schedule PDF
13%
Exit84%
31%
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Getting to Done
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Six Month Project
2 Months – Requirements & Planning2 Months – Prototyping2 Months – Build and Deploy
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Development Challenges
Platform LimitationsAccessibility StandardsRapid Development PlanInternal PoliticsUnforeseen staffing “challenges”
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ArchitectureTransit Server
Web/CMS Server
Database Server
SOAP CSS/XHTML
JS/AJAX
ASP
DLL’s Subversion
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Architecture
XHTML/AJAX
PrototypeJS Library
Transit XML Data
ASP/DLL’s
Geocoding
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code…CSS/XHTML
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code…JS/Prototype
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code…JSON
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code…VBScript/SOAP/T-Sql
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code…Alphabet Soup
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Final Product
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day after tomorrow…
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Reboot > Re-launch
Feature bloatAjax chatterTransit serverDatabase UtilizationTesting
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Results
20,000 daily Planned Trip requests
35,000 daily Service Nearby requests
Webby Awards Nomination (gov’t)
SXSW Nomination (css)
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MBTA.COM v2.0