Εισαγωγη στο marketing 1
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1920-1930
1930-1950
1950-1960
1960-1970
1970-
1. (production orientation era)
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1920.
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2. (sales-orientationera)
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3. (Marketing-Orientationera)
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4. (societal-
marketing-orientationera)
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Chartered Institute Of Marketing
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, Phillip
Kotler,
. Kotler
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1.2. -
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1.3. ,
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SWOT
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SWOT, (strengths) (weaknesses)
, (opportunities)
(threats) ..
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SWOT(Strengths, Weaknesses, Opportunities,
Threats)
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Association, :
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: (1)
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(3) (4)
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, Kotler, :
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-(product),
(price), (place) (promotion).
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AIDA:
(Attention) (Interest) (Desire) (Action)
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:
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Club 18-30
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1.4. -
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1. ;2. ;3. ;4. ;5. ;
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(strategic marketing planning)
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Morisson
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Morisson :
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(marketingplan)
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(strategicmarketplan) .
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Michael E. Porter
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