“Looking forward to the future”

Online comparison websites – the future ?

ISTANBUL – April 2014

Who is Safety Insurance Broker ?From blueprint to success story in just a few words

Safety Broker - Milestones

2005 – project blueprint and go live

2009 – franchise system success

2011 – entering the online market

2012 – biggest local broker

2013 – going regional – Eastern Europe

2014 – regional growth

Success in figuresNumbers are a measure of success

Safety Broker – Key Indicators

• 70 mil EUR GWP for the current year• 70 franchise partners• 200 offices – including 12 own

branches• 4.000 active agents• main player in online insurance market

Safety Broker - milestones to becoming a regional broker

• Biggest broker on the local market• Set up and running the branch in Moldova• Set up of the branch in Hungary• Preparing set up for the branch for Bulgaria• Preparing the set up of the branch in Turkey

From a local to a regional brokerLooking forward to the future!

Why shall we look to the future?Help yourself to discover the key to success

Being open-minded and understanding the current market

evolution – this helped us to imagine and create the future:

• Search for developed markets• Measure the developments• See the trends• Create a strategy• Put in place the strategy• Periodically reevaluate our strategy

Analyzing developed markets Great Britain, France, Spain, Poland - leading online markets

• UK - more than 20 million people used price comparison websites 2013

• UK - 50% of all internet users have visited a comparison website in search of car insurance

• UK - 80% of those made a purchase according www.telegraph.co.uk

• Spain and Poland - more than 20% market share for online insurance

• Hungary - more than 50% of MTPL is issued online

Comparison websites New and efficient client tools for optimizing personal budgets

Comparison websites are the way of the future:

• useful shortcuts to price optimisation• easy product information and comparison• tend to focus exclusively on price • lack transparency if missused

Comparison websites:

• commercial websites run by private sector• non-commercial websites run by associations or authorities

Romanian online insurance marketUnregulated market, driven by motor insurance LoB

• Most websites are commercial

• Brokers are the owners of most of these businesses which has advantages but also shortfalls

• Motor insurance and especially MTPL is the most popular typeof insurance sold over the internet

• There are only plans to regulate the market, but no regulation is in place for the moment – similar with many European markets

Online insurance – easy money ?Online expertise can make the difference

DO• Study the market;• Evaluate each investment

base on the ROI;• Invest most of the

resources in sales driven actions;

• Invest moderate in branding;

• Evaluate each action and prepare for future;

• Evaluate client experience on website.

DON’T• Invest without evaluating

the environment;• Invest important amounts

in actions without testing them previously;

• Create the website base on your feelings;

• Take important decisions without testing them with focus groups;

• Invest if you want a positive ROI in 1 year.

Online: the future starts… yesterdaySafety’s online partners reach > 50% local internet users

Safety Broker’s online major partners in RO :

• Emag.ro – biggest ecommerce site in RO - 3 mil monthly unique visitors;

• Elefant.ro - biggest online bookshop - 1 milion monthly unique visitors;

• Goya.ro – newly start up - 500.000 eur invetment;• M.auto.ro – top 3 online player on motor market;

Safety bets on online insuranceHelp yourself to discover the key to success

• Own website for insurances

• Online strategy for franchises;

• Strategy for developing the online presence in related markets;

Franchises online developmentSuccessful partnerships on all lines

Franchises online developmentSuccessful partnerships on all lines

Related markets - leasing New services for our clients – new benefits for partners

Related markets – full comparison New services for our clients – new benefits for partners

Full financial service comparison Compare insurance, credit, internet , TV, Phone, Utilities

Viorel VasileCEO & PartnerSafety Insurance Broker

Looking forward to the future!

Thank you !