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MATSUSHITALEADERSHIP

John P. Kotter

THE FREE PRESSNew York

Lessons from 20th CenturysMost Remarkable Entrepreneur

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4-

2011

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334.72 65.292 K73

.

.

. : /

; . . 4- . .: , 2011. 254 .

ISBN 978-5-9614-1573-5

-. Matsushita Electric, - , , . Matsushita Electric . , , - .

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K73

334.72 65.292

. - , , , . lib@alpinabook.ru.

ISBN 978-5-9614-1573-5 (.)ISBN 0-0-684-83460- (.)

John P. Kotter, 1997. All rights reserved

, , -. , 2011.

The FreePress, - Simon & Schuster, Inc.

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......................................................................... 7

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11. ................................................... 133

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9

. , -. , Matsushita Electric , - . - , , , . , , , , - . - , . , , , - .

. : 1) Matsushita Electric ; 2) Matsushita PHP Institute* ; 3) , ; 4) -, . . ( - ); 5) - , - .

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10

, , - . . - Matsushita Electric, , PHP Institute - . (Matsushita Institute of Government and Management) , -. - , : , -, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , -, , , , . . -. , : , , , .

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11

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1.

, - . , -, . , 135 1. Sony, , - . - , , . - . , , , .

1989 ., - . -, , *.

* - ! - , . - . Matsushita , . , . . , . , . . , .

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14

. - , . - Panasonic . *. 42 ., . . , , Bethlehem Steel, Colgate-Palmolive, Gillette, Goodrich, Kellogg, Olivetti, Scott Paper Whirlpool**.

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** 1996 ., , Matsushita Electric 65 .

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Sony Corporation 33,7

/ Hewlett-Packard Company 20,6

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K Digital Equipment Corporation 14,5

Ford Motor Company 10,3

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K McDonalds Corporation 4,7

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171.

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18

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(Matsushita Institute of Government and Management MIGM), . 1980 . - 1993 . 130 . , - 1993 ., 23 - MIGM. 40 .