,

- -

, Ph. D. philsm88@gmail.com

? ! , ,

,

3D

4D VR

- 500 (2001)/ (2002)/KOCCA (2002) (2003)/ (, , 2005)/ VR(2005) . - (2005), (2007), (2005) (2009), (2009), (2011), (2011), (2011), - (Job World) , , , , , - (2008), , ,

1. OSMU

2.

3.

4.

5. ? ()

OSMU

!

1. (Story War)! (Fork Tales)

(1805-1875)

, ,

, , , ,

(1785-1863), (1786-1859)

95%

!

2. (Killer Contents)

1937 1989

(1950) -

2. (Killer Contents) (Character) 1928 11 18( ?)

: (Mortimer Mouse) Mickey - /

Topolino / Raton Miguelito / Mikki Hiiri / Miki Tikus

: 70cm(3 2) : 11.5 kg(23) : , , , , , , : : (1928) / : (1940) : , (1930)

2D? (327) (21%) (19%) , (18%) 3D? (308) (31%) (21%) (18%)

?(315) (23%) (20%) (12%)

?(337) (25%) (22%) (15%)

?(242) (21%) (13%) /-(13%)

(267) (26%) (19%) (14%)

(2007)

- Disney - = - FTA 70

:

: Classic : 1950-60 (ex. , , ) Standard : (ex. , , ) 3 : (ex. , , )

! - 1933 ( ) : , , 1000

?

(One Source)

?

?

Avatar 1

!!

Casting & Cast

!!

Character Product

! Total Marketing

(3D)

Film

Consumer P.

, , ,

Digital Media

IPTV/cable/Mobile

Platform

Theme-park & Resort

( 49.5%)

( 17.8%)

( 32.7%)

Global Theme-park

(Theme-park)? (Amusement Park)?

VS

(Theme Park) !

(theme park)?

. , , , , .( )

: , ,

: (), ,

(, , , )

()

()

/

() ()

TV

Theme Park ?

- - (Cash Cow) -

8000

,

12%.

. ? - Walt Disney -

(Theme Park)

Chain

1. () (1955)

2. () (1971)

3. (1983, 2001)

4. (1992)

5. (2005)

6. ? !

1 Magic Kingdom 14,044,000

2 13,188,000

3 Disneyland 12,720,000

4 12,174,000

5 Disneyland Paris 10,230,000

6 Universal Studio Japan 8,811,000

7 EPCOT Center 8,620,800

8 8,018,000

9 MGM Studio 7,870,700

10 7,539,000

10

7 .

: ! !

+ : ( ) + ()

Repeater : Guest

: , .

attention program : attraction event

master plan :

visual intrusion :

central hub :

Railroad : transportation magic

key-word -

One-Source

Killer-Content

Multi-Use

Theme-Park

Animation ( ,

) Attraction & Fest. Event

Architecture ( ) Animating Architecture

Place & Space ( )

Resort Environment

Cast & Guest ( !)

Character & Perfect Service

(theme park) 4

. , . . . , . (Imageneering). . ( )

(Concept) - (Magic Kingdom)!

(fun) (Animation In & Out) (Architecture, Show Service) (Tap the heart) (Reproduction & Innovation)

Imagineering (Imagination + Engineering) Edutainment (Education + Entertainment) Magic (Cast & Guest) Service (Safety, Courtesy, Show, Efficiency) Attraction (Rides or Show)

- ; .

http://virtue4.files.wordpress.com/2009/02/5ba44b6d5804fba657632f4ac875b990_free_walt_disney_screensaver.jpg

(Story-telling)

(Positive Act On)

(Interactive)

(Architecture)

(Attraction)

(Emotion Fact)

(Central Square)

(Storytelling Architecture)

(Six Sense)

(Fun)

(edutainment)

(Utopia)

-

Plan Space Story-telling

Marketing

Service

Show up Cast Service

Brand Marketing

Hotel

Food & Drink

Contents

Character MD

Event-festival

Show-Performance

Robot

Game

Ubiquitous

Future-film

Miniature

Graphic Design

Fashion Design

S/W

Network & Computing

Management System

H/W

Attraction & Theater

Establishment

Space

Interior Design

Animating Architecture

Landscape

Requirement Analysis Client, Target-user, Market 3 Key-factor Plan-Strategy, Proposal Schedule

Ideation, creative thinking

Basic Ideation, Visual Thinking / object, media, contents, platform, marketing

Environment Analysis Environment / Nature, Scial, Humanity

Object Research Object, Keyword, Keyman, discovery & audience

Bench-marking What(object & product), How(produce & process), Who(user)

Concept Design Value Chain, Concept, Theme, Copy

Master-plan Vision, Goal, Plan, Methodology

Story-telling Set(time & space), Character, Plot(event), Item, Program,

Development Planning human - time - money

Space-telling Zoning, Line of flow, (plane drawing), , , (perspective drawing)

Detail Production Contents, Miniature, Interior, Graphic, Media, Platform, System,

Story-boarding Synopsis, Story-board Direction, Story-board, Details Design

Prototyping Prototype Plan, Prototyping, Feedback

Brand-management Management, Branding, Promotion, Mia(Museum Information Architecture), CMS(Content Management System)

Compilation of the Budget

Resource(Product)-Function(People)-Time(Process) List, man-per-time, Organization, Budget(--)

Book Edit Page Lay-out, Copy, Illustration, Diagram(), 3D Modelling, 2D Graphic, Design, Edit Proposal

Presentation PT Lay-out, PT Scenario, PT Design, PT Rehearsal

Kingdom of Fantasy

Setting, Casting 1

(Buffer Zone)

(Positive Act On) : ,

Cast & Guest

1

1965

1965

http://upload.wikimedia.org/wikipedia/commons/7/7b/Disneyland_aerial_view_in_1956.jpg

La Disney-land

2

3

: Walt Disney World

4

Architecture( )

- Animated Architecture ( )

- Entertainment Architecture ( )

- Animation Designer ( )

- Storytelling ( )

(Fturoscope)

?

2

/

-

( )

.

.

- . .

(Storytelling Architecture) (Emotion Fact) :

54

,

? , , , , .( )

: , .

=

TDS

55

: , . = () = ( ) * .

Universal Studio Osaka

56

Character Join

=

*

.

(TDL)

57

Animating Architecture Story street & building

= ( 3 ) .

1 87 2 85 3 84 - ,

Tokyo Disney Land

59

Magic Tunnel

; . . : ( ) 2 . , , , VIP . . . . .

60

() - () !

- 19 . , , .(, ) - ; . . . * . - ; . . - ; .

: 1893 (George Washington Gale Ferris, Jr.)

61

Timeless ,

USA( ) - 20 , , , , , . . .( ) ( ) ( ) ( ) , ( ) - . . ; - * - , , , , , - ;

Animation

- (Extra)

-

LA Disneyland

: ()

: (, , ) 33

: ( ) , Killer Desire Point

:

: , ( )

()

63

Central Square Hub

(Central Square)

, , , (Motion to Motion)

Hub , concept.( )

3

?

. - , ,

. - 2 :

- : , , , , , , ,

. ? - ,

, (repeat)

VS

.

,

,

, ,

, ,

,

, (! ?)

, , ,

. - * ( )

- , ,

- , , - !!

-

,

()

. ? * : . - - -

- -

() . ?

: , , , 1992

.

: N.Y Macys Thanksgiving Day Parade 1924

: L.A. PASADENA Parade 1890

: RIO Carnival Parade 1920 /1928

: 88

: 200

?

. , , ,

! .

. .

, , ,

(Concept)!

.

. . . , . (, ) . (, , ) . () , . . ( ) . , , . , . '

. (C ) . (Curiosity) (Confidence) (Courage) (Constancy). (Confidence) . . - Walt Disney -

.

http://virtue4.files.wordpress.com/2009/02/walt-disney-world.jpg