integrated marketing platform copyright © 2015 jumpdemand inc. integrated marketing platform for...
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Integrated Marketing PlatformCopyright © 2015 JumpDEMAND Inc.
Integrated Marketing Platform
Integrated Marketing PlatformFor Growing Businesses
Integrated Marketing PlatformCopyright © 2015 JumpDEMAND Inc.
Marketing Challenges
Integrated Marketing PlatformCopyright © 2015 JumpDEMAND Inc.
Challenge #1: Building Trust
Online buyers trust NOTHING Marketers Erode Trust:
Inconsistent Messaging Inconsistent Response times Inconsistent Branding
Integrated Marketing PlatformCopyright © 2015 JumpDEMAND Inc.
Challenge #2: Anonymity
Anonymity is the marketer’s enemy Questions:
What stage of the buyer journey? What questions are being asked?
Anonymity removed: Conversation Control! Buyer journey
Integrated Marketing PlatformCopyright © 2015 JumpDEMAND Inc.
Challenge #3: Manual Effort
Marketing is 90% manual effort, 10% creative work
Repetitive Reporting
24 hours in the day … if that is not enough … work all night!
Manual effort Mistakes
Integrated Marketing PlatformCopyright © 2015 JumpDEMAND Inc.
Challenge #4: Attribution
Tracking Too much data, not enough information ROI, not just a TLA Demonstrating value delivered
Integrated Marketing PlatformCopyright © 2015 JumpDEMAND Inc.
Purchasing Process
Solution?
Integrated Marketing PlatformCopyright © 2015 JumpDEMAND Inc.
Purchasing Process
AUTOMATE
Integrated Marketing PlatformCopyright © 2015 JumpDEMAND Inc.
Rationale Automatic Marketing
Remove Manual Effort From Marketing Reduces Cost Improve quality, accuracy, precision Aggregate data from multiple marketing channels
Transforms the role of marketer:
Manual Labor Creative
Integrated Marketing PlatformCopyright © 2015 JumpDEMAND Inc.
Multi Tool Approach
Social Tools Hootsuite, Crowdbooster, Bitly, Everypost, Buffer
Email Tools Mailchimp, iContact, Constant Contact, etc
Web Tools Google Analytics, EmailMeForm, Unbounce
Survey Tools Survey Monkey, Formstack, Fluid Surveys
Reporting: Excel
Integrated Marketing PlatformCopyright © 2015 JumpDEMAND Inc.
Integrated Marketing PlatformCopyright © 2015 JumpDEMAND Inc.
Purchasing Process
Integrated Marketing Platform
Integrated Marketing PlatformCopyright © 2015 JumpDEMAND Inc.
Purchasing Process
Integrated Marketing Platform
Integrated Marketing PlatformCopyright © 2015 JumpDEMAND Inc.
Tool Set: Email Marketing Landing Pages Social Media Posting Website tracking Integrated Reporting Branded Client Dashboards
Call Tracking DNI (anonymity killer) Robo-Call SMS
Integrated Marketing PlatformCopyright © 2015 JumpDEMAND Inc.
All tools in one platform Marketing Intelligence Intelligent Marketing Marketing Automation Cost Effective
Integrated Marketing Platform
Integrated Marketing PlatformCopyright © 2015 JumpDEMAND Inc.
Purchasing Process
Stop Juggling, Start Marketing