© holger christiansen a/s – a bosch group company 2012. all rights reserved, also regarding any...
TRANSCRIPT
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 1 1
Rotating Machines
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 2
11 Company History
22 Facts & Figures
33 Backbone Organization
44 HC-PARTS Program
Content
55 HC-CARGO Program
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
History of AA-RM
• AA-RM supplies automotive components for the automotive industry• For more than 40 years we have continuously developed our concept• We have strong brands for new units and spare parts and for
remanufactured units
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 4
We keep vehicles moving!
Within the Bosch Group, we are responsible for the worldwide Automotive Aftermarket.
We fulfill the needs of manufacturers, trade partners, workshops and vehicle drivers.
We provide a wide range of products and services from order fulfillment to technical service and diagnostics to complete business solutions.
AA-RM is Part of the Bosch Group
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 5
AA-RM Rotating Machines
1) ZF Lenksysteme GmbH (50 % Bosch-owned)
Steering Systems1)
Starter Motorsand Generators
Chassis Systems Control
Chassis Systems BrakesStarter Motorsand Generators
Automotive Aftermarket
AA-RM is Part of Bosch Automotive Aftermarket (AA)
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 6
AA-RM Rotating Machines
Filter
AA
WiperSystems
AA / ED
BrakeComponen
ts
AA
Powertrain
Systems
AA
Diagnostics
AA
RotatingMachines
AA
Spark Plugs
AA
PSales
ENRegions NA, LA
ETMarketing, Engineering
& Production
ECFinance, Logistics
& Human Resources
AA Management Board
Business Units
Responsible /Co-responsible
Value chainProduction
Engineering
Sourcing
Product Marketing
AA Responsibility Mixed Responsibility OE-GB Responsibility
AA-RM in the AA Family
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 7
AA-RM Rotating Machines
• Headquarter• Reman A/C compressors
Denmark, Esbjerg
• Reman alternator
Slovakia, Bernolákova
• Marketing starter • Marketing alternator
Germany, Karlsruhe
Ukraine, Krakovets
• Reman starter
Taiwan, Taoyuan
• Starter, alternator,AC comp• DC motors
Germany, Göttingen
• OE-Production starter• Reman starter, alternator• Reman brake caliper
China, Shenzhen
• Starter, alternator, DC motor• Wiper blades and arms
• Unipoint headquarter
Taiwan, Taipeh
AA-RM locations – We are World wide
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
DenmarkHOLGER CHRISTIANSEN A/S
Great BritainHOLGER CHRISTIANSEN UK LTD
United StatesHOLGER CHRISTIANSENNORTH AMERICA, INC
GermanyHOLGER CHRISTIANSEN PRODUCTION GMBHHOLGER CHRISTIANSEN DEUTSCHLAND GMBH
Italy
HOLGER CHRISTIANSEN ITALIA SRL
FranceHOLGER CHRISTIANSEN FRANCE SARL
Sweden
HOLGER CHRISTIANSEN SVERIGE AB
AA-RM Sales Companies
Sales Company
BeneluxHOLGER CHRISTIANSEN BENELUX B.V.
PolandHOLGER CHRISTIANSEN POLSKA SP. ZO.O.
We serve more than 13,000 customers worldwide and export to more than 80 countries. Furthermore, we are represented through sales and distribution companies
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
• High Performance – Bosch BX units• With a HP-product, the customer will feel
no difference compared to the OE-unit. Sometimes, the performance and durability is even better, since critical areas in the design of the OE-product are often improved when the reman unit is reengineered for remanufacturing. With a HP-product, the customer can expect, that the product will not fail during the remaining lifetime of the vehicle.
• Medium Performance – HC-Parts units• With a MP-product as HC-Parts you will
also have products (Compressors and Alternators) which are remanufactured at OE-approved plants. Offering a comprehensive program range and a high market coverage. MP-products are also suitable for older cars where the customer can benefit from a very good price-performance-ratio.
• Low Performance (LP)• Customers, who do want to keep their
vehicle only for a limited period of time or who prepare it for sale, are the target group for LP-products. Although usually cheap, these products have not a good price-performance-ratio.
AA-RM Product Portfolio
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
Spare Parts Reman New unit
HPP
MPP
LPP
IAM Specs
OES Specs + OES Services
OESOES 1.TL1.TL 2.TL v Sub1. TL v EX2.TL v Sub1. TL v EX
IndependentRemanufacturers
IndependentRemanufacturers
Products/Specifications/Sales Channel
Automotive Aftermarket Rotating Machines
Sales strategy AA-RM
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 11
The HC-CARGO Professional Backbone Organization
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
HC-CARGO Product Marketing
12
”The catalogue in my hands covers only a small part of the complete HC-CARGO program. In all we offer about 30,000 product numbers. On a daily basis I work on extending the programme with new product numbers so we can serve you with the right products right on time!” Anja, Product Marketing
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
For HC-CARGO Logistics is a Personel matter
13
”If you ask me, perfect logistics processes are indispensible in the automotive business. As a Logistics Manager I design the supply chain efficiently to ensure a reliable delivery to you. You can rely on both our comprehensive knowhow and on our state of the art warehouse system.”Anders, Logistics
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 14
General Logistics Challenges
• 35.000 different article numbers• 400 different suppliers from 37 countries• Top 50 suppliers delivers approx. 60% of purchase
volume.• Create purchase orders and send them to the
suppliers• 80% of the program is reordered weekly and the
remaining 20% monthly• Internal flow of goods between the different HC
subsidiaries• Follow up on order confirmations• Follow up on overdue deliveries• Urgent requests at suppliers or alternative suppliers
Delievery rate: 95%
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
HC-CARGO Purchasing
• We have contact to more than 400 different suppliers from 37 countries
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”Becoming an HC-CARGO supplier is not that easy. They have to fulfill a long list of preconditions and need to be DIN EN ISO 9001 certified. Last but not least they have to convince me. Together with the quality department I visit our suppliers and test them intensively before they deliver the first products.”Martin, Purchasing
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
HC-CARGO Quality
• Our competent and dedicated engineering team ensures reliable and sustainable processes and product quality
• We are ISO 9001:2000 certified and work according to automotive standard
• From the first delivery on, samples are taken and tested before they are put on the shelves
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 17
• Efficient warehouse elevators helps us get the right products to you fast and efficiently
• We retrieve around 120 items per hour
• To fullfill the differentiated customer demands we have arranged our working hours in multiple shifts
• We ship around 400 small currier consignments based on orders given the same day
• At the same time we pick and pack around 200 pallets which we ship by truck, ship or plan to our customers world wide – every day
• We insure picking quality by using a practical scanning system
Efficient Warehouse Management for your satisfaction
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
HC-CARGO Delivery
• UPS / Courier consignment and ordinary parcel distribution orders received no later than 13.30 pm will de dispatched the same day.day to day delivery all over Europewithin 2-3 days outside Europe urgent express deliveries world wide
• Multiple weekly Airfreight consignment for world wide deliveries
• Truck and sea freight deliveries:no minimum or maximum restrictionsdeliveries will be dispatched from our warehouse
within 5 days depending on size
• All freight offered by HC-CARGO includes full coverage on transport damages
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
The HC-CARGO Product Portfolio
• One of the widest programs in the market, containing applications for cars, trucks, industrial machines, agricultural, marine and various outdoor power equipments
• All units are sold outright (i.e. no core charge)
• Catalogue with complete cross reference and application lists
• The program offers repair solutions for all kinds of applications making it the most extensive range available.
• The range includes all commonly used parts such as regulators, rectifiers, stators bearings and brushes, as well as frequently required components such as brackets, covers, pulleys, shafts nuts & mounting bushings.
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© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
HC-CARGO - 30.000 New Units, Spare Parts and Accessories
Starter/AlternatorsA/C compressors
and dryers
Spare Parts for Starters/Alternators/
AC Compressors
Workshop Consumables and Tools
Lighting
• 1300 p/n• 1600 p/n
• 800 p/n • 8100 starter spare parts• 7700 alternator spare parts
3400 p/n
Tools, installation materials, relays, switches and sensors, sonnectors, cable and wiring
Electrical Parts and Engine Management
1400 p/n
Sensors, diesel related relays, review cameras, parking system, ignition, wiper motors, gauges, washer pumps, axial fans and blowers
1300 p/n
Work lamps, warning lights, beacons, reflex markings,bulbs
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
HC-CARGO Catalogues
Starters & Alternators
Alternator and generator components
Electrical Parts & Engine management
Starter & Dynastarter components
Applicationguide
Lighting
Workshop consumables and tools
Cross reference listAlternator & Generator components
Starter & Dynastarter components
A/C
Compressors
For Electrical Parts &Engine management
A/C Compressors Components
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
HC-CARGO Sales Support
Posters Brochures
Promotional materials and merchandising
Sales Campaigns
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 23
HC-CARGO E-Cat
On the website, with its clear, modern design, workshops, drivers and wholesalers will find everything they need to know about HC-CARGO and its broad product range. The simple navigation and intuitive user interface lead you straight to the information you are looking for
Search via...
HC-CARGO numbers
HC-CARGO product groups
Vehicle Application
OE-numbers
KBA number
Number plate (DK)
Get access to
Catalogues & brochures
E-Commerce
Contact information
And much more...
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
HC-CARGO E-Commerce
• E-Commerce available 24/7 Search via…
HC-CARGO numbers
HC-CARGO product groups
Application list
OE-numbers
KBA number
Get access to… Product data sheets & photos
Breakdown lists / Bill of materials
(BOM)
Your invoices
Your backorders
HC-CARGO PDF catalogues
Place your order directly