© hitachi capital (uk) plc. 2011. all rights reserved. hitachi capital consumer finance prepared...

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© Hitachi Capital (UK) PLC. 2011. All rights reserved. Hitachi Capital Consumer Finance Prepared by: James Wilson, Campaigns Manager

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Page 1: © Hitachi Capital (UK) PLC. 2011. All rights reserved. Hitachi Capital Consumer Finance Prepared by: James Wilson, Campaigns Manager

© Hitachi Capital (UK) PLC. 2011. All rights reserved.

Hitachi Capital Consumer Finance

Prepared by: James Wilson, Campaigns Manager

Page 2: © Hitachi Capital (UK) PLC. 2011. All rights reserved. Hitachi Capital Consumer Finance Prepared by: James Wilson, Campaigns Manager

© Hitachi Capital (UK) PLC. 2011. All rights reserved.

• What is savvi?

• What’s in it for our savvi members?

• The savvi journey to date

• The future for savvi

Contents

Page 3: © Hitachi Capital (UK) PLC. 2011. All rights reserved. Hitachi Capital Consumer Finance Prepared by: James Wilson, Campaigns Manager

© Hitachi Capital (UK) PLC. 2011. All rights reserved.

What is savvi?

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savvi is exclusive privilege club for all HCCF customers which does not cost a penny

to join.Customers can upgrade and take advantage of a range of benefits at £11.99 a month, saving over £13 each and

every month

savvi provides arange of products with

long term benefits, sourced specifically for

savvi members.

savvi harnessesthe power of the

Hitachi Capital brand and

our retailer brands.

savvi is exclusive privilege club for all HCCF customers which does not cost a penny

to join.Customers can upgrade and take advantage of a range of benefits at £11.99 a month, saving over £13 each and

every month

Page 4: © Hitachi Capital (UK) PLC. 2011. All rights reserved. Hitachi Capital Consumer Finance Prepared by: James Wilson, Campaigns Manager

© Hitachi Capital (UK) PLC. 2011. All rights reserved.

What’s in it for our savvi members?

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1

2

3

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Exclusive and relevant money saving offers from savvi retailers

Privileges only availablefrom savvi retailers

Automatic membershipat no cost

Plus, for only£11.99 a month, savvi members can upgrade and

enjoy peace of mind with a special package

of insuranceproducts

Page 5: © Hitachi Capital (UK) PLC. 2011. All rights reserved. Hitachi Capital Consumer Finance Prepared by: James Wilson, Campaigns Manager

© Hitachi Capital (UK) PLC. 2011. All rights reserved.

What savvi looks like?

See for yourself! Log on to Savvi and see what is on offer with our test account

username: savvi1

password: savvi1

www.besavvi.co.uk

Page 6: © Hitachi Capital (UK) PLC. 2011. All rights reserved. Hitachi Capital Consumer Finance Prepared by: James Wilson, Campaigns Manager

© Hitachi Capital (UK) PLC. 2011. All rights reserved.

savvi provides our retailers the platform to offer unique deals to a new credit worthy audience that previously may have been unknown to them

The savvi journey to date

Page 7: © Hitachi Capital (UK) PLC. 2011. All rights reserved. Hitachi Capital Consumer Finance Prepared by: James Wilson, Campaigns Manager

© Hitachi Capital (UK) PLC. 2011. All rights reserved.

We have big plans for savvi and we want all our retailers to be part of the success. The graph below predicts how the savvi customer base will grow over the next 11 months.

0

10000

20000

30000

40000

50000

60000

70000

80000

90000

100000

110000

120000

130000

140000

150000

Apr-11 Jun-11 Aug-11 Oct-11 Dec-11 Feb-12

savv

i cu

sto

mer

s

The future for savvi

Page 8: © Hitachi Capital (UK) PLC. 2011. All rights reserved. Hitachi Capital Consumer Finance Prepared by: James Wilson, Campaigns Manager

© Hitachi Capital (UK) PLC. 2011. All rights reserved.

How savvi can work for you?

Anniversary and End of Term savvi mailings

E-marketing

Social Media

Page 9: © Hitachi Capital (UK) PLC. 2011. All rights reserved. Hitachi Capital Consumer Finance Prepared by: James Wilson, Campaigns Manager

© Hitachi Capital (UK) PLC. 2011. All rights reserved.

To meet the expectations of our growing customer base and in order to be able to offer the best service possible we will introduce a series of marketing communication tools as well as new product developments.

Social Media

savvi Loans

Data Intelligence Capability through Savvi

Reporting

Customer Communications

Strategy

The future for savvi

Page 10: © Hitachi Capital (UK) PLC. 2011. All rights reserved. Hitachi Capital Consumer Finance Prepared by: James Wilson, Campaigns Manager

© Hitachi Capital (UK) PLC. 2011. All rights reserved.

What to do next?

To gain access to the savvi website please visit www.besavvi.co.uk where you will be able to Take the Tour.

To join savvi and take advantage of this free access to HCCF customers we just require the following from you:

An exclusive offer just for savvi – this can be a discount, free item, added value offer, exclusive credit offer etc

The offer limitations and all logo’s and branding that you want to use on the site

For all offers on savvi you will get:

All artwork and website amends required to the besavvi site will be designed free of charge by HCCF

You will be given various areas on the website dedicated to your offer which can be amended where appropriate. Again all free of charge

Page 11: © Hitachi Capital (UK) PLC. 2011. All rights reserved. Hitachi Capital Consumer Finance Prepared by: James Wilson, Campaigns Manager

© Hitachi Capital (UK) PLC. 2011. All rights reserved.

savvi retailer offer specification

The offer can be Discount, Free Item, Added value offer, Exclusive Credit

Offer etc.

The offer can be via your website, a code that needs to entered, or a voucher to

download and print. Please see the requirements for each of these. You will be

shown the website prior to it going live.

You will have an area on our website showing the headline which when clicked will take the customer into the detail of

the offer, from where they can link to your website,

a T&C’s pop up and/or a voucher todownload and print.

Page 12: © Hitachi Capital (UK) PLC. 2011. All rights reserved. Hitachi Capital Consumer Finance Prepared by: James Wilson, Campaigns Manager

© Hitachi Capital (UK) PLC. 2011. All rights reserved.

savvi retailer offer specification

For all offers we require Headline

Offer details and limitations Where the offer T&C’s can be found; on your

website, on the voucher which can be downloaded and printed off or as a link to a pop

up Jpeg file of your logo - please provide a

large/high resolution logo, minimum of 300 pixels wide -

but the bigger the better Jpeg files of any images (again, the bigger the

better) Your corporate colour(s) reference

If the offer is to be displayed on your website, then the link details of the webpage

If the offer is to be a voucher then a PDF of the artwork is required. Ideally this should be at

print resolution (300dpi) and in A4 PDF format

Page 13: © Hitachi Capital (UK) PLC. 2011. All rights reserved. Hitachi Capital Consumer Finance Prepared by: James Wilson, Campaigns Manager

© Hitachi Capital (UK) PLC. 2011. All rights reserved.

Interested?

Please contact either your Hitachi Capital Strategic Relationship Manager, Business Development Manager or contact the Leeds based savvi marketing team:

James WilsonCampaign ManagerE [email protected] 0113 380 1042 

Page 14: © Hitachi Capital (UK) PLC. 2011. All rights reserved. Hitachi Capital Consumer Finance Prepared by: James Wilson, Campaigns Manager

© Hitachi Capital (UK) PLC. 2011. All rights reserved.

Thank you