미국 이지운 hi_light_발표자료
TRANSCRIPT
![Page 1: 미국 이지운 Hi_light_발표자료](https://reader030.vdocuments.mx/reader030/viewer/2022013111/55a983e91a28ab6f458b48bf/html5/thumbnails/1.jpg)
Applicant’s Name : Jiwoon Lee
Company’s Name : HiLight
Mobile Phone : +82 10 4541 7267
![Page 2: 미국 이지운 Hi_light_발표자료](https://reader030.vdocuments.mx/reader030/viewer/2022013111/55a983e91a28ab6f458b48bf/html5/thumbnails/2.jpg)
Index
1. Applicant’s Ability and Will
2. Technical aspect of the item
3. Business value of the item
![Page 3: 미국 이지운 Hi_light_발표자료](https://reader030.vdocuments.mx/reader030/viewer/2022013111/55a983e91a28ab6f458b48bf/html5/thumbnails/3.jpg)
01 Applicant’s Ability and Will
co-CEO
Yongchan Lee
co-CEO
Jiwoon Jacob Lee
UX/UI Designer
Sangweon Shin
CTO
Jungjin Jason Yoon
∙ SeJong UniversityMajoring Animation
∙ Character & Monster Art directorat Enzo soft Inc.
∙ Background Illustrator at Thing soft Inc.
∙ Co-founder of Devign Lab, game startup from South Korea
∙ University of EdinburghMajoring International Business
∙ Manager at startup portal Demoday Inc. from South Korea
∙ SeJong UniversityMajoring Animation
∙ Character & Monster Art directorat Enzo soft Inc.
∙ Developed numerous Samsung Network projects
∙ Developed the web of LG System Air conditioner
∙ Worked at Samsung Mobile
∙ Director of development of SNS ‘ConnectMe’
∙ Developed numerous WEB as a freelancer
Core Team
![Page 4: 미국 이지운 Hi_light_발표자료](https://reader030.vdocuments.mx/reader030/viewer/2022013111/55a983e91a28ab6f458b48bf/html5/thumbnails/4.jpg)
02 Technical aspect of the item
Scattering of Art works & Content
Waste of time for finding works and content
suited one’s taste
Present Status of Artist around the world
![Page 5: 미국 이지운 Hi_light_발표자료](https://reader030.vdocuments.mx/reader030/viewer/2022013111/55a983e91a28ab6f458b48bf/html5/thumbnails/5.jpg)
02 Technical aspect of the item
Analysis of Artistic taste & Recommendation
![Page 6: 미국 이지운 Hi_light_발표자료](https://reader030.vdocuments.mx/reader030/viewer/2022013111/55a983e91a28ab6f458b48bf/html5/thumbnails/6.jpg)
02 Technical aspect of the item
Networking with people
who have similar taste in art
![Page 7: 미국 이지운 Hi_light_발표자료](https://reader030.vdocuments.mx/reader030/viewer/2022013111/55a983e91a28ab6f458b48bf/html5/thumbnails/7.jpg)
02 Technical aspect of the item
Curation
√ Sharing Works
√ Customizing
√ Color Search Engine
Portfolio
√ Easy way to make portfolio
√ Clipbook
√ Social Network
√ Following
Company
√ Contest
√ Recruiting
√ Outsourcing
HiLight Magazine
√ Editor’s Choice
√ Weekly Top 30
√ Contents
- Interview
- Tutorial
- Trailer
- Translation
![Page 8: 미국 이지운 Hi_light_발표자료](https://reader030.vdocuments.mx/reader030/viewer/2022013111/55a983e91a28ab6f458b48bf/html5/thumbnails/8.jpg)
02 Technical aspect of the item
Curation Service based on Social Network Service
![Page 9: 미국 이지운 Hi_light_발표자료](https://reader030.vdocuments.mx/reader030/viewer/2022013111/55a983e91a28ab6f458b48bf/html5/thumbnails/9.jpg)
02 Technical aspect of the item
Comparison Analysis Table
HiLightDevian
Art(USA)
Pixiv(Japan)
Behance(USA)
CG Hub(USA)
Curation Service O X X X X
Selling works X O O X X
3 Types of ‘Like’ O X X X X
SNS O O O O O
√ Curation Service
√ Accurate and easy feedback
HiLight offers a service,
perfectly optimized for artist
![Page 10: 미국 이지운 Hi_light_발표자료](https://reader030.vdocuments.mx/reader030/viewer/2022013111/55a983e91a28ab6f458b48bf/html5/thumbnails/10.jpg)
02 Technical aspect of the item
Imitation of competitors for potential countermeasures
Continuous improvement in curation algorithmto recommend works, more suited artist’s taste
More specialized online portfolio by offering portfolio templates and others
![Page 11: 미국 이지운 Hi_light_발표자료](https://reader030.vdocuments.mx/reader030/viewer/2022013111/55a983e91a28ab6f458b48bf/html5/thumbnails/11.jpg)
03 Business value of the item
Revenue Model
Online Lecture
Books
Online Portfolio Goods related to Art
Freemium Service
Advertisement Cyber Money
![Page 12: 미국 이지운 Hi_light_발표자료](https://reader030.vdocuments.mx/reader030/viewer/2022013111/55a983e91a28ab6f458b48bf/html5/thumbnails/12.jpg)
03 Business value of the item
Domestic Market International Market
$ 19 TrillionSource : Korea Creative Content Agency
‘2013 Content Industry Statistics’
√ Korean content market is continuously growing
as digital platform is expanding
25 Million Users
250 Million Submission
140,000 Daily Submission
2 Million Users
100 Million Page View
Acquired by Adobe for $ 150 Million
![Page 13: 미국 이지운 Hi_light_발표자료](https://reader030.vdocuments.mx/reader030/viewer/2022013111/55a983e91a28ab6f458b48bf/html5/thumbnails/13.jpg)
03 Business value of the item
Methods of promotion and distribution
Viral video
Making a viral video about art
Contest
Holding contest for artist
Royal Marketing
Sending invitation to chosen artists
Social Media Channel
Securing channels for promotion
![Page 14: 미국 이지운 Hi_light_발표자료](https://reader030.vdocuments.mx/reader030/viewer/2022013111/55a983e91a28ab6f458b48bf/html5/thumbnails/14.jpg)
03 Business value of the item
Income Statement
![Page 15: 미국 이지운 Hi_light_발표자료](https://reader030.vdocuments.mx/reader030/viewer/2022013111/55a983e91a28ab6f458b48bf/html5/thumbnails/15.jpg)
Thank you