PR 2.0 課程主題: 遊戲行銷與企畫

Game Marketing and Planning

課程內容 :公關活動介紹

Introduction of the Public Relation

自我介紹

時間: 一分鐘

自我介紹2

時間: 一分鐘 方式: 請介紹妳右手邊的同學

公關是什麼?

Who says what in which

channel to whom with

what effect ?

Who ?

•誰? •背景? •目的? •預期結果?

Says what ?

•甚麼訊息? •內容? •符合期待目的? •產生訊息的成本?

Says what ?

•甚麼訊息? •內容? •符合期待目的? •產生訊息的成本?

In which channel?

•管道? •特色? •頻度? •成本? •效率?

To whom?

•受眾? •背景? •特色? •接觸率? •吻合度?

What effect?

•準確度? •符合期待? •行動? •習慣 or疲態?

公關活動

PR event

公關活動

PR event

直言型

推薦型

裸露型

模仿型

應景型

競賽型

街頭型

盛會型

贊助型

PR Some rules you have to notice

Rule #1 Don`t sell a reporter on your product or service

Rule #2 Have a PR practitioner help you find and

write your story

Rule #3 Having a solid marketing plan in place before

Your PR plan

Rule #4 Develop the relationship with reporter

Rule #5 You can try the different angle to descript ,

but cheating is not the option