Γιάννης Δοξαράς, founder & ceo, warply
TRANSCRIPT
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Banking from a Product Development Perspective All you need for a successful mobile strategy
John Doxaras, CEO Warply
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Mobile & Banking Landscape
Wallets
Customer Experience
Data
Warply
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Who we are
64 7 260% 42
Team members
Employees and partners around the world
CountriesThat we are currently
operating, including Greece Cyprus, India, UAE, Romania and Italy
GrowthYear over year, during the last
four consecutive years
ClientsFrom fast growing sectors, such banking, retail, travel
and operators
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Suppliers InsuranceRetailBanking
Industries
Ordering PublishersOperatorsGames
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ISO 27001Certified for followinginformation security
management system standards
PCI - DSSCertified for following Information security
standards
VISAVisa cloud
development partner
Mastercard MasterCard cloud
development partner
Certifications
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Analyse insights And take optimisation actions based on automated proposal
Monitor performance From ready made analytics and custom dashboards
Connect you digital assets Incorporate tracking and event scripts to websites, add Warply SDK to mobile apps and connect to beacon devices
Use events as criteria when you create target audience
ance Retail
Warply Engage Real Time
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Largest Premium Mobile Ad Network in Greece
3M unique devices
250M impressions
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Mobile Landscape
Wallets
Customer Experience
Data
Warply
Mobile & Banking Landscape
Warply
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Mobile statistics
Mobile App UsageNew apps
Mobile orders, transactions and booking per day
85%
35%
Mobile App UsageSocial
Mobile App UsageMessaging
20% 35%
Of mobile Time is spend on apps
Web traffic from mobileApp usage in ages 45+
Native apps x6Brand
Favourability
15%
60% 65% 15K
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Time spent (per adult per day) on mobileH
ours
2
3
5
6
2008 2009 2010 2011 2012 2013 2014 2015
2.8h2.6h2.3h1.6h
0.8h0.4h0.3h0.3h 0.4h0.3h0.3h0.3h0.3h0.4h0.3h0.2h
2.4h2.4h2.3h2.5h2.6h2.4h2.3h2.2h
Desktop / Laptop Other connected devices Mobile
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Mobile landscape
47% smartphone penetration
44% usage of mobile data
72% of millennials are either unbanked or do not like banks
2.2h/day per user @ mobile
80% of time spent on apps (app or web)
45’ spent per day on messaging apps
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Regulation
>SEPA PSD II
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Disruption ? Not really!
regulationPFM
Remittances
Invoicing
Blockchain
banking
direct insurance
funding
micro-‐financing
opportunity?
factoring/ money transfers/ investment banking
PSPs Data/Financial Products
BaAll you
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Mobile & Banking Landscape
Wallets
Customer Experience
Data
Warply
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War of Wallets
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What really is a wallet ?
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Customer journey and brand presence
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Mobile & Banking Landscape
Wallets
Customer Experience
Data
Warply
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Loyalty schemes
Collection Loyalty logic
Redemption Communication & Campaigns
Reward the customer for his overall relationship with the bank Enrol the whole customer database Build strong partners network Apply virtual currency with elastic collection and redemption rates Personalisation and gasification tactics Support with high value content Communication strategy
Loyalty scheme success factors
Reduce churn
Reward behaviour Attract new customer
Cross-sell
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Types of Data
1st Party 2nd Party 3rd Party
PII
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CRM Manage your customers
Tokenisation & Payments Take advantage of “Warply Pay extension”
Benefits & Coupons Create and delivery eCoupons to your customers
Loyalty Scheme Collection and
Redemption process
Campaign Management Use of “easy to build” campaign
editor and set up communication delivery options
Beacon enabled Move your in-store
experience to next level
Data Provisioning
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Receipt data produced during consumer basket checkout at 3rd party merchants
3rd party merchants
Store walk-in data when entering retail stores or ATMs via wifi/ bluetooth beacons
Walk-in dataData produced during electronic payments(POS
EFT existing modules)
POS data
Omni-channel event collection
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or import a custom list or customer id, emails or other unique element
Combine targeting criteria from a list of behavioural data, tags, events and other 3rd party data
Select the database to create audience
Get real-time population results
Audiences
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Preview your campaign Check your campaign and the experience
Delivery type Select among email, push notifications, silent notifications and SMS delivery
Input messages Customised messages for different platforms
Overview Set start and end dates, schedule sends outs and target audience
Extract Value
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Preview your campaign Check your campaign and the experience
Delivery type Select among email, push notifications, silent notifications and SMS delivery
Input messages Customised messages for different platforms
Launch Set start and end dates, schedule sends outs and target audience
Automate Communication
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Generate your coupon codes or upload a preset list of couponsSet your validation criteriaDeliver your coupons via mobile or web
Mobile coupons
barcode QR code wireless communication
numeric code input
Pair with terminal to validate
167821
Personalised Rewards
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Tokenisation
Customer decides to complete a
purchase
Credit Card details sent to Warply Pay
vault without passing through
merchant
The merchant saves token for this and
any future transactions
Customer enters credit card details
Warply securely saves card details and returns
a token to the to merchant
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Mobile & Banking Landscape
Wallets
Customer Experience
Data
Warply
Customer Experience
Wallets
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Uberification of Experience
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Information Reaches you
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Context is king
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Emerging UX languages
Use power of AI to understand and respond to human requests
AI detects phrases similar to ones predefined
Deliver your content with no additional effort
Chatbots are the new apps
Handle repetitive routine transactions
Chatbot users get perfectly structure content
>