follows that unless 2305 system 3 google
DESCRIPTION
ive How Platform centric! Creative! Copy strategy Inuence 1. Authority 2. Commitment aka Continuity 3. Liking 4. Reciprocity 5. Scarcity / Urgency 6. Social Proof On average, ve times as many people read the headlines as read the body copy David Ogilvy It follows that unless your headline sells your product, you have wasted 90% of your money ! David Ogilvy Be like BuzzFeed Headlines Lists Curiosity Gap Double Benet why Social Advertising: Advanced Techniques I want to drive downloads oTRANSCRIPT
![Page 1: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/1.jpg)
FREE:FORMERS
![Page 2: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/2.jpg)
![Page 3: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/3.jpg)
![Page 4: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/4.jpg)
• Fast-paced!• Hands-on workshops!• Relevant / tangible skills !• Focused on driving innovation!• Helping you act faster, for less
• Train young people for free!• Exactly the same content!• Essential, employable, skills !• Relevant, useful!• Ready for today’s job market
BUSINESS PEOPLE YOUNG PEOPLE
![Page 5: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/5.jpg)
BUSINESS PEOPLE YOUNG PEOPLE
16-25 year olds!Unemployed
1 5 00 1
![Page 6: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/6.jpg)
DIGITAL SKILLS & OUR ONE:FOR1 MODEL
![Page 7: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/7.jpg)
MEET SOME OF OUR TRAINERS
LEWIE KAI ED ALEX
Our trainers all share the same digital DNA!!
• Digital natives!• Passionate about technology !• Confident and outgoing!• Committed to making an impact
![Page 8: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/8.jpg)
OUR WORKSHOPS
![Page 9: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/9.jpg)
SUPPORTING FOUNDERS FORUM FOR GOOD
FRIDAY 23rd MAY
SOMERSET HOUSE, THE STRAND
9:30am – 5pm
ONE DAY: DIGITAL ACCELERATOR WORKSHOP
A 50% DISCOUNT FOR ALL TODAY’S ATTENDEES
![Page 10: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/10.jpg)
FREE:FORMERS
![Page 11: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/11.jpg)
!!
Background in digital advertising!
!Start-ups to corporates!
!Google and Facebook!
!Free:Formers trainer
Alex Pomery
![Page 12: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/12.jpg)
social advertising
native advertising
best practises
advanced techniques
![Page 13: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/13.jpg)
Native Advertising
![Page 14: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/14.jpg)
what
![Page 15: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/15.jpg)
“the feed”
![Page 16: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/16.jpg)
“native advertising”
![Page 17: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/17.jpg)
![Page 18: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/18.jpg)
![Page 19: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/19.jpg)
how
![Page 20: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/20.jpg)
HowPlatform centric
Creative!
Copy strategy
![Page 21: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/21.jpg)
![Page 22: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/22.jpg)
![Page 23: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/23.jpg)
HowPlatform centric!
Creative
Copy strategy
![Page 24: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/24.jpg)
Creative
![Page 25: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/25.jpg)
Creative
![Page 26: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/26.jpg)
Creative
![Page 27: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/27.jpg)
HowPlatform centric!
Creative!
Copy strategy
![Page 28: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/28.jpg)
Influence
![Page 29: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/29.jpg)
1. Authority
![Page 30: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/30.jpg)
2. Commitment
aka Continuity
![Page 31: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/31.jpg)
3. Liking
![Page 32: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/32.jpg)
4. Reciprocity
![Page 33: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/33.jpg)
5. Scarcity / Urgency
![Page 34: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/34.jpg)
6. Social Proof
![Page 35: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/35.jpg)
On average, five times as many people read the headlines as read the body copy David Ogilvy
![Page 36: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/36.jpg)
It follows that unless your headline sells your product, you have wasted 90% of your money !David Ogilvy
![Page 37: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/37.jpg)
Be like BuzzFeed
![Page 38: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/38.jpg)
Headlines
Lists
Curiosity Gap
Double Benefit
![Page 39: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/39.jpg)
why
![Page 40: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/40.jpg)
Social Advertising: Advanced Techniques
![Page 41: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/41.jpg)
I want to drive downloads of my mobile app
![Page 42: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/42.jpg)
Facebook Mobile App Install
![Page 43: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/43.jpg)
Twitter Mobile App Card
![Page 44: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/44.jpg)
I want to re-engage old customers
![Page 45: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/45.jpg)
Facebook Custom Audience
![Page 46: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/46.jpg)
I want to find more customers, similar to my
existing customers
![Page 47: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/47.jpg)
Facebook Look-a-like Audience
![Page 48: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/48.jpg)
I want to get more leads for my fundraising team
![Page 49: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/49.jpg)
Twitter Lead Cards
![Page 50: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/50.jpg)
I want to test different creative options before
launching a big campaign
![Page 51: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/51.jpg)
Creative Testing
![Page 52: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/52.jpg)
Creative Testing
![Page 53: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/53.jpg)
Creative Testing
25%
60%
15%
![Page 54: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/54.jpg)
platform centric content!
native creative!
copy writing strategy!
advanced ad types
![Page 55: follows that unless 2305 system 3 google](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5ec88ee9461b064af07c23fc/html5/thumbnails/55.jpg)
FREE:FORMERS