“ evaluating the effectiveness of your web portal ” brian rust communications division of...
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“ Evaluating the effectiveness of your
web portal ”Brian Rust
CommunicationsDivision of Information Technology University of Wisconsin – Madison
Copyright Brian Rust 2003
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What is My-UW Madison?
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History of My-UW Madison
•Biology students (500) - Aug. 2000•Engineering Students (5,500) - Feb.
2001•New students (5,800) - June 2001•All students (40,000) - Nov. 2001•Faculty & Staff (15,000) - April 2002
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Recent History
•Biology Advisors (90) - Spring 2002•Business Advisors (30) - Fall 2002•Retired & Emeritus staff (2,000)- Winter
2002•All Advisors (1,500) - Spring 2003
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The role of evaluation
•What did they want?•Are they using it?•Did we provide to their
satisfaction?•What do they want next?
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Our Audiences
•Students, faculty & staff•Users & nonusers•Users who should use it more?
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Aspects of evaluation
•Pre-development: idea/feature generation
• Interest: quantitative measures•Awareness and use•Usability
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METHODS
•Focus groups •Usability studies•Beta/pilot testing•Usage stats•Surveys
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Ideas from focus groups
• Student Add mail, calendar, online registration
• Faculty Add advising, course management
• Staff Add benefits mgt, accounting, HR tools
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My UW usability
• Layout •Tab structure & naming•Accessibility
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Beta & pilot testing
•Students: Biology majors (300) •Faculty & Staff: Advisory group (50)
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My UW usage statistics
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0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
Mar April May June July Aug Sept Oct Nov Dec
views logins
WiscMail views & use
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0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
Mar April May June July Aug Sept Oct Nov Dec
views logins
WiscCal views vs. logins
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Server Processes
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Evaluation of Help Desk cases
•11,500 cases 8/02-1/03•Password resets, WiscMail, My UW access•Most resolved by Help Desk
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What do we do with all this?
•Service team•Advisory team•Tab team•Changes?