# epi7fin #episerver7 allan thraen, product manager add-ons

35
#epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

Upload: trevor-murphy

Post on 24-Dec-2015

213 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: # epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

#epi7fin #episerver7

Allan Thraen, Product Manager

Add-ons

Page 2: # epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

EPiServer Find

Page 3: # epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

User Journey

“Content”

EPiServer Find

Page 4: # epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

Navigation is everything!

You can’t buy what you can’t find

Page 5: # epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

Not all content fits into a hierachy

• Articles• Real-estate listings• Vacations• Products• People• ...

Click to add picture

Page 6: # epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

6

Page 7: # epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

Powerful Query Engine

Free text searching

Geo search

Extremely scalable

Tons of search features

Page 8: # epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

Faceted navigation

Facets

Sorting

Categorization

Filtering

Page 9: # epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

More functionality…

Statistics

Related information

“More like this”

Index any content

Page 10: # epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

Search Driven Navigation

Page 11: # epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

Search as you type

Page 12: # epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

Explore your index

Page 13: # epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

Learn from search statistics

Page 14: # epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

Editorial and automatic search optimization

Page 15: # epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

Advanced navigation has never been simpler

• Available both as SaaS and on-premise• Extensive API • Extremely scalable• Index anything!• Query all data – with facets, geo-search, filters, projections and much more• Search statistics, custom synonyms, autocomplete, much more..

Page 16: # epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

Pricing

• Basic

• EPiServer Find with Basic Index (SaaS)

• Documents: 10000Languages: 3Indexing of Word, PDF etc: YesSecure SSL: Yes

• €145 / Month

• Standard

• EPiServer Find with Standard Index (SaaS)

• Documents: 100000Languages: 5Indexing of Word, PDF etc: YesSecure SSL: Yes

• €400 / Month

• Premium

• EPiServer Find with Premium Index (SaaS)

• Documents: 1 millionLanguages: UnlimitedIndexing of Word, PDF etc: YesSecure SSL: Yes

• €650 / Month

Page 17: # epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

Google Analytics for EPiServer

Page 18: # epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

User Journey

“Communication”

Google Analytics for

EPiServer

Page 19: # epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

”It’s amazing what you’ll hear if you just listen”

Page 20: # epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

Am I doing it right?

How can I improve?

Page 21: # epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

Do you listen to your visitors?

•Who are they?•What do they want?•Where are they coming from?•What brings them to your site?•What makes them convert?• How do you keep them engaged?= Where are your efforts best spent?

Page 22: # epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

Previously

• CMO

• Custom integrations

• 3rd party analytics

• Open source GA integration

• 90%+ EPiServer customers use GA

Page 23: # epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

GA has become defacto baseline of web analytics.

But...

Page 24: # epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

Typical problems

”I don’t think my tracking is setup correctly”

”I don’t have access to the data I want to see”

”I forget to log in to Google”

”It’s hard to relate the analytics to my site contents”

”I look at the data every week and report it. But I don’t know how to use it”

Page 25: # epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

What if you could...• Learn which social campaigns produced the most conversions?• Know which pages appeals the most to your US visitors• Validate that your visitor groups follows your expectations• Find out which editor drives the most traffic..And which blogger has the highest bounce rate?• Know which content drives e-commerce transactions, but has poor SEO•What is the biggest interest of swedish weekend consumers• Learn which articles are related

Page 26: # epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

Google Analytics for EPiServer

Google Analytics

Page 27: # epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

Tracking!

Page 28: # epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

Presenting

Page 29: # epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

...in context

Page 30: # epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

Optimizing content

Page 31: # epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

Integrating with Social Reach

Page 32: # epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

Commerce

Page 33: # epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

Availability

• Beta release june ’12• Pricing not decided, but Beta release is free•Works with Commerce and Social Reach!• Extendable framework for partners

•Works with CMS 6 R2•Will be in the Add-on store for EPiServer 7•NOTE: Is currently being updated to support recent Google API changes! Available again soon!

Page 34: # epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

Future

• Business intelligence• Reports, alerts• Suggesting personalizations• Editor recommendations•Much, much more.

Page 35: # epi7fin #episerver7 Allan Thraen, Product Manager Add-ons

Questions & Answers• @athraen• [email protected]

m• skype: allanthraen• www.allantech.com

35