entrepreneurial and professional opportunities in the green tech space
DESCRIPTION
This presentation was presented to the OPEN Network.TRANSCRIPT
The mission of the GTA is to accelerate the adoption of green, clean
and sustainable business practices, technologies and solutions.
The GTA
Evaluation, Validation and Opportunity
The mission of the GTA is to accelerate the adoption of green, clean
and sustainable business practices, technologies and solutions.
Introduction
Heath Naquin• Founder-Green Technology Alliance• International Commercialization
Consultant• Consultant with NSF and EPA for
SBIR/STTR
The mission of the GTA is to accelerate the adoption of green, clean
and sustainable business practices, technologies and solutions.
Perspective
"Power and machinery, money and goods, are useful only as they set
us free to live. They are but means to an end.
Henry Ford
Growth creates need while resources dwindle
The mission of the GTA is to accelerate the adoption of green, clean
and sustainable business practices, technologies and solutions.
Topics
• Trends in Green Technology• Funding Sources for Green Innovation• Where to find Green Technologies?
The mission of the GTA is to accelerate the adoption of green, clean
and sustainable business practices, technologies and solutions.
What is Green?
• Environmental in Focus• Sustainable in Nature• Provides Efficiency in Operation• Socially Responsible• Complies with values of 3 P’s or TBL
The mission of the GTA is to accelerate the adoption of green, clean
and sustainable business practices, technologies and solutions.
Waves of Green Innovation
The mission of the GTA is to accelerate the adoption of green, clean
and sustainable business practices, technologies and solutions.
Business Definition of Green
Green Technology allows for equivalent or increased
output with decreased resource usage.
The mission of the GTA is to accelerate the adoption of green, clean
and sustainable business practices, technologies and solutions.
Verification of Theory
“Properly designed environmental standards can trigger innovations that lower the total cost of a product or improve its value. Such innovations allow companies to use a range of inputs more productively—from raw materials to energy to labor—thus offsetting the costs of improving environmental impact and ending the stalemate. Ultimately, this enhanced resource productivity makes companies more competitive, not less.”
Michael Porter, Harvard Business School
The mission of the GTA is to accelerate the adoption of green, clean
and sustainable business practices, technologies and solutions.
What Really Makes Green Matter to Business
The mission of the GTA is to accelerate the adoption of green, clean
and sustainable business practices, technologies and solutions.
Important Points forGreen Innovation
• Intellectual Property•Enterprise Financing•Value Proposition
The mission of the GTA is to accelerate the adoption of green, clean
and sustainable business practices, technologies and solutions.
Green Technology IP
The mission of the GTA is to accelerate the adoption of green, clean
and sustainable business practices, technologies and solutions.
What Does this Mean
• US is falling behind the Innovation Curve
• IP Can Prevent Implementation• IP is critical for Start Up companies to
ensure competitiveness in the Global Marketplace
• Those without solid IP will be left Behind
The mission of the GTA is to accelerate the adoption of green, clean
and sustainable business practices, technologies and solutions.
New Business Innovation Needs
The mission of the GTA is to accelerate the adoption of green, clean
and sustainable business practices, technologies and solutions.
Business Financing Sources
•VC•Angel•Business Loans
The mission of the GTA is to accelerate the adoption of green, clean
and sustainable business practices, technologies and solutions.
Venture Capital 2008
The mission of the GTA is to accelerate the adoption of green, clean
and sustainable business practices, technologies and solutions.
Reality of Today
• Little Money from Traditional Sources• Unlikely to See a Resurgence for
Several Quarters if Not Years• Boot Strapping is a Necessity
The mission of the GTA is to accelerate the adoption of green, clean
and sustainable business practices, technologies and solutions.
What Happened??
The mission of the GTA is to accelerate the adoption of green, clean
and sustainable business practices, technologies and solutions.
Bright Spots in Financing
• SBIR/STTR Increase• Increased Government
Initiatives in Research• International Collaboration• Increased Commercial Joint
Projects and Shared Resources
The mission of the GTA is to accelerate the adoption of green, clean
and sustainable business practices, technologies and solutions.
Where Do You Find Green Technologies??
The mission of the GTA is to accelerate the adoption of green, clean
and sustainable business practices, technologies and solutions.
Typical Origin of Green Tech
• Inventors/Innovators• Tech Transfer Licensing from
University Sources–Office of Technology
Commercialization• National Labs Licensing• International Licensure
© Green Technology Alliance (GTA US, Inc.)The mission of the GTA is to accelerate the adoption of green, clean
and sustainable business practices, technologies and solutions.
Value Proposition
• Remember what Business Really Cares About
• Focus on Efficiency as Competitive Advantage
• Don’t try and Charge a Premium above your Savings
• Rapid ROI
The mission of the GTA is to accelerate the adoption of green, clean
and sustainable business practices, technologies and solutions.
Case Study in Opportunity
• WS Energia…aka Double Sun– Origin: Portugal– IP: Solid protection internationally with
application and process associated patents developed
– Financing: Government Grant Funding– Original Research Area: Robotics– Competitive Pricing to Existing Standards
The mission of the GTA is to accelerate the adoption of green, clean
and sustainable business practices, technologies and solutions.
What Do they Do??
The mission of the GTA is to accelerate the adoption of green, clean
and sustainable business practices, technologies and solutions.
Industry Results
The mission of the GTA is to accelerate the adoption of green, clean
and sustainable business practices, technologies and solutions.
State of Enterprise
Expanding into new markets including US
Extensive Usage in EuropeGrowth in Downward Economy
The mission of the GTA is to accelerate the adoption of green, clean
and sustainable business practices, technologies and solutions.
Why are they a Success?
Double Sun didn’t start by setting out to be Green
The set out to provide a clear and distinct Value Proposition.
The mission of the GTA is to accelerate the adoption of green, clean
and sustainable business practices, technologies and solutions.
Final Thoughts
• Make Sure You are Selling Something Unique…or at least better
• Protect your IP• Financing Will be Tough• Look towards Collaboration• Eye on the Bottom Line for you and
your Customer
The mission of the GTA is to accelerate the adoption of green, clean
and sustainable business practices, technologies and solutions.
Contact Information
• Michelle Naquin– CEO & CSO [email protected] Cell: 512-484-8573
• Heath Naquin– COO & CTO [email protected] Cell: 512-294-1405