Презентация Тони Уоткинса, ea russia, 22.05.14
DESCRIPTION
Презентация генерального директора Electronic Arts Russia Тони Уоткинса для конференции АДВ Future of Media 2014.TRANSCRIPT
![Page 2: Презентация Тони Уоткинса, EA Russia, 22.05.14](https://reader030.vdocuments.mx/reader030/viewer/2022013114/54c8537c4a79591c178b456d/html5/thumbnails/2.jpg)
Tony Watkins General Director
Electronic Arts Russia
“Video Games – The threshold of a new era”
![Page 3: Презентация Тони Уоткинса, EA Russia, 22.05.14](https://reader030.vdocuments.mx/reader030/viewer/2022013114/54c8537c4a79591c178b456d/html5/thumbnails/3.jpg)
Goals
• Three things to look out for in coming years
• Make the ‘graveyard shift’ more bearable
![Page 4: Презентация Тони Уоткинса, EA Russia, 22.05.14](https://reader030.vdocuments.mx/reader030/viewer/2022013114/54c8537c4a79591c178b456d/html5/thumbnails/4.jpg)
we
Love Entertainment
we
Need Entertainment
![Page 5: Презентация Тони Уоткинса, EA Russia, 22.05.14](https://reader030.vdocuments.mx/reader030/viewer/2022013114/54c8537c4a79591c178b456d/html5/thumbnails/5.jpg)
Video Games Community ?
![Page 6: Презентация Тони Уоткинса, EA Russia, 22.05.14](https://reader030.vdocuments.mx/reader030/viewer/2022013114/54c8537c4a79591c178b456d/html5/thumbnails/6.jpg)
Times are changing
![Page 7: Презентация Тони Уоткинса, EA Russia, 22.05.14](https://reader030.vdocuments.mx/reader030/viewer/2022013114/54c8537c4a79591c178b456d/html5/thumbnails/7.jpg)
Interactive Entertainment
![Page 9: Презентация Тони Уоткинса, EA Russia, 22.05.14](https://reader030.vdocuments.mx/reader030/viewer/2022013114/54c8537c4a79591c178b456d/html5/thumbnails/9.jpg)
Games Value
![Page 10: Презентация Тони Уоткинса, EA Russia, 22.05.14](https://reader030.vdocuments.mx/reader030/viewer/2022013114/54c8537c4a79591c178b456d/html5/thumbnails/10.jpg)
Mobile, Online & Digital sales are changing the Games landscape
![Page 11: Презентация Тони Уоткинса, EA Russia, 22.05.14](https://reader030.vdocuments.mx/reader030/viewer/2022013114/54c8537c4a79591c178b456d/html5/thumbnails/11.jpg)
Games Innovation
40 years
the gaming industry has seen its fair share of technological evolution
![Page 12: Презентация Тони Уоткинса, EA Russia, 22.05.14](https://reader030.vdocuments.mx/reader030/viewer/2022013114/54c8537c4a79591c178b456d/html5/thumbnails/12.jpg)
Games Reality New technology drives improved hardware capabilities, Virtual Reality (VR) has resurfaced in the gaming industry. Of particular note is the upcoming Oculus Rift, a VR head-mounted display (HMD) $300 Oculus Rift features a massive field view (107 degrees), quick-response (ultra-low latency) head-tracking system, and incorporates immersive stereoscopic 3D rendering capabilities as well
![Page 13: Презентация Тони Уоткинса, EA Russia, 22.05.14](https://reader030.vdocuments.mx/reader030/viewer/2022013114/54c8537c4a79591c178b456d/html5/thumbnails/13.jpg)
Is it the end of this guy ?
![Page 15: Презентация Тони Уоткинса, EA Russia, 22.05.14](https://reader030.vdocuments.mx/reader030/viewer/2022013114/54c8537c4a79591c178b456d/html5/thumbnails/15.jpg)
Games Mobile
• The rise of Mobile devices – namely smartphones and ipads – all based on same family of chipsets is driving the industry to support a new generation of consumer entertainment
• Consumers already familiar with games such as Plants vs Zombies, The Simpsons, Bejewelled, Real Racing 3 …
… but so much more still to come
![Page 17: Презентация Тони Уоткинса, EA Russia, 22.05.14](https://reader030.vdocuments.mx/reader030/viewer/2022013114/54c8537c4a79591c178b456d/html5/thumbnails/17.jpg)
Games Sports
• eSports has developed its own culture and is on the rise worldwide
• Playing computer games competitively can gain players celebrity status and fortune
“Playing computer games is not just about leisure any more—it’s a way to find friends, community, and maybe even a profession.”
World Cyber Games comparable to the Olympic Games for traditional sports. More than 50 countries and 13 different forms of eSports, attracting more than 9.5 million spectators
Potential to develop into major global sports entertainment
![Page 19: Презентация Тони Уоткинса, EA Russia, 22.05.14](https://reader030.vdocuments.mx/reader030/viewer/2022013114/54c8537c4a79591c178b456d/html5/thumbnails/19.jpg)
CONNECTED
![Page 20: Презентация Тони Уоткинса, EA Russia, 22.05.14](https://reader030.vdocuments.mx/reader030/viewer/2022013114/54c8537c4a79591c178b456d/html5/thumbnails/20.jpg)
Games Future • $100bn++ worth of Interactive Entertainment offers a very bright
future for Publishers and Consumers
• Mobile devices & applications will be key driver of mass audience
• PC, Consoles, Mobile Phones, Ipads – Consumers in a connected world will engage with entertainment on
multiple formats using the cloud
• Will start to see games innovation popping up in the most unusual places (video)
![Page 21: Презентация Тони Уоткинса, EA Russia, 22.05.14](https://reader030.vdocuments.mx/reader030/viewer/2022013114/54c8537c4a79591c178b456d/html5/thumbnails/21.jpg)
http://youtu.be/q2E-Pq5usGA