« dasha » – is a weekly magazine for tough-minded women !
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« DASHA » – is a weekly magazine for tough-minded women ! Authoritative adviser and aid , careful and attentive helper to its readers . Light, interesting , useful and cheap magazine « Dasha » - this is everything what a woman needs to feel happy ! NEW! For the readers of the magazine – - PowerPoint PPT PresentationTRANSCRIPT
«DASHA» – is a weekly magazine for tough-minded women!
Authoritative adviser and aid, careful and attentive helper to its readers.
Light, interesting, useful and cheap magazine «Dasha» - this is everything what a woman needs to feel happy!
NEW! For the readers of the magazine –
+ TV program
price: 1,50 UAH
advertising page cost:(with taxes)
circulation: 70.000
readers’ audience of 1 issue:(Source: MMI’2006/3-Ukraine)
272 200 people
publishing frequency: weekly
3.900 USD
NEW!
Time to be STYLISH! «Dasha»’s experts will give you competent advice from
the field of fashion and style and help you to keep up with the latest fashion trends, they’ll teach you to dress in a stylish and effective way at work, at home and at leisure time.
Time to be BEAUTIFUL! Practical and comprehensible advice from cosmeticians
and visagistes. Our guide on make-up novelties will help every woman to make the right choice!
Time to be HEALTHY! Medicine news, new methods of treatment. Competent information and qualified advice.
«Dasha» will help to keep yourself healthy and fit forever!
Time to keep FIT! Practical and comprehensible advice from «Dasha»’sdietarians and doctors.
CheapCheap
InformativeInformative
ColorfulColorful
True to lifeTrue to life
««FeedbackFeedback» »
with the readerwith the reader
*MMI’2007/2 – Ukraine. Audience: population of Ukraine from 12 up to 65 years
Даша Структура Украины Читательская аудитория Аффинити 100 = все население Украины 12-6517695,4 в % в % в тыс. (000) структура в %
всего 100,0 1,5 272,2 100,0 100
полмужской 46,9 0,3 25,9 9,5 20женский 53,1 2,6 246,3 90,5 170
возраст 12-15 7,4 2,1 27,6 10,2 13716-19 9,6 2,3 38,6 14,2 14820-29 19,9 1,8 63,1 23,2 11630-39 18,1 1,7 53,9 19,8 10940-54 29,6 1,3 67,8 24,9 8455-65 15,4 0,8 21,2 7,8 51
образованиенач., н.среднее 10,9 2,1 40,8 15,0 137среднее 58,4 1,5 157,0 57,7 99высшее 30,7 1,4 74,4 27,3 89
финансовый статусвысокообеспеченные 3,5 2,7 16,7 6,1 175обеспеченные 43,0 1,6 123,9 45,5 106среднего достатка 33,3 1,4 79,7 29,3 88малоимущие 8,8 1,0 15,7 5,8 65
социальный статуспредприниматели 4,4 1,2 9,4 3,5 78руководители 4,3 0,8 5,8 2,1 50специалисты 14,3 2,2 54,9 20,2 141служащие 10,4 1,9 34,4 12,6 122рабочие 22,7 0,9 34,9 12,8 56студенты, учащиеся 18,4 1,8 59,3 21,8 118домохозяйки, молодые мамы 6,5 3,4 38,5 14,2 217другое 19,0 1,1 35,0 12,9 68
семейное положение женат/замужем 57 1,5 146,3 53,7 94холост/не замужем 34,5 1,6 94,8 34,8 101
Читательская аудиторияDasha demographic data of Ukraine share of readers affinity 100 = all population of Ukraine 12-6517633,6 in percent in percent in thsd. in percent index
total 100,0 1,7 297,6 100,0 100
sexmen 46,9 0,3 23,3 7,8 17women 53,1 2,9 274,4 92,2 174
age 12-15 7,4 2,4 31,8 10,7 14416-19 9,6 2,8 47,9 16,1 16820-29 19,9 1,7 60,0 20,2 10130-39 18,1 2,0 62,6 21,0 11640-54 29,6 1,4 72,7 24,4 8355-65 15,4 0,8 22,6 7,6 49
educationprimary 11,4 2,3 45,3 15,2 134secondary 57,1 1,5 152,6 51,3 90higher 31,6 1,8 99,7 33,5 106
financial statuswealthy 3,9 0,4 2,7 0,9 24well-to-do 41,7 1,7 127,4 42,8 103middle 33,2 1,8 104,1 35,0 105poor 10,8 1,4 27,0 9,1 84
social statusbusinessman 3,6 0,9 5,5 1,9 52managers 4,0 0,7 5,1 1,7 42specialists 14,0 1,7 42,1 14,1 101employees 11,2 2,2 43,4 14,6 130workers 22,7 1,1 42,5 14,3 63student, pupils 18,1 2,4 77,6 26,1 144housekeepers, young mothers 7,3 2,4 30,6 10,3 140other 19,0 1,5 51,0 17,1 90
marital statusmaried 57,8 1,4 140,0 47,0 81single 34,7 2,1 125,9 42,3 122
reach
ТОP-10 women magazines
*MMI’2007/2 – Ukraine Аудитория: население Украины от 12 до 65 лет
Coverage, ths. Coverage, %
Lisa 1 265 970 13, 52
Otdokhni 1 050 020 11,22
Edinstvennaya 748 160 7,99
Natali 659 600 7,05
Dobrye sovety 350 390 3,74
Dasha 246 270 2,63
Zhenskiy zhurnal 189 250 2,02
Cosmopolitan 187 700 2,01
Viva 174 350 1,86
Burda 159 880 1,71
Advertisement module size Clean size Price*
1/1 page 205 х 280 mm (+5 — bleed) 3 900 USD
2-nd cover 205 х 280 mm (+5 — bleed) 4 700 USD
3-rd cover 205 х 280 mm (+5 — bleed) 4 500 USD
4-th cover 205 х 280 mm (+5 — bleed) 5 300 USD
1/2 page 205 x 138 mm (+5 — bleed) 2 100 USD
1/2 page 100 x 280 mm (+5 — bleed) 2 100 USD
1/3 page 205 x 91 mm (+5 — bleed) 1 700 USD
1/3 page 65 x 280 mm (+5 — bleed) 1 700 USD
1/4 page 100 x 138 mm (+5 — bleed) 1 300 USD
TelephoneTelephone:: (044) 490-8363
FaxFax:: (044) 490-8364
AddressAddress:: 101 Vladimirskaya Str., Kiev, 01033
Head of the sales department: Anna Paliychuk [email protected]
Senior sales manager: Galina Zemledukh [email protected]
Sales manager: Alexandra Folomeeva [email protected]
www.burda.ua