MEDIASPACE

BEYONDTHEBROWSER

MEDIASPACE

MEDIAWHERETHEAUDIENCEIS

BROADENEDDIGITALEXPERIENCESAWAYFROMTHECOMPUTER

MEDIASPACE

MEDIASPACE

A KEYINSIGHT:

MEDIASPACE

NOWANDNEXT

MEDIASPACE

DESIGNINGTHE FUTURETOGUIDETHEPRESENT

MEDIASPACE

PUBLIC MEDIAMOBILE APPSNEW TELEVISION

123

MEDIASPACE

PUBLIC MEDIA1

PUBLICMEDIA1

DYNAMICADVERTISINGFORACCENTURE

PUBLICMEDIA1 LAYERED

AUDIENCES

PUBLICMEDIA1

PUBLICMEDIA1

CNN PIPELINE NEWSACCENTURETIGER WOODSWEATHER CHANNELSPORTS CHANNEL

PUBLICMEDIA1

PUBLICMEDIA1

PUBLICMEDIA1

PUBLICMEDIA1

PUBLICMEDIA1

PUBLICMEDIA1 CANNES

LIONSTOUCHWALL

PUBLICMEDIA1 DIGITAL

WATERINGHOLE

PUBLICMEDIA1 RFID

INTEGRATION

PUBLICMEDIA1

PUBLICMEDIA1

place

connect

time

PUBLICMEDIA1 PLACE

MACRO

1

1

1

1

1

PUBLICMEDIA1 PLACE

MICRO

1

PUBLICMEDIA1 TIME

PUBLICMEDIA1 CONNECTION

WITHRFID

1 PUBLICMEDIA

1 PUBLICMEDIA1 TOUCH

GESTUREINTERACTION

1 PUBLICMEDIA1

PUBLICMEDIA1

TARGETVIDEOGAMEADVISOR

PUBLICMEDIA1 2010:

Gaming was becoming relevant to the families that are Target’s core audience

PUBLICMEDIA1 Only 14% of Target’s customers were

buying in-store

PUBLICMEDIA1

PUBLICMEDIA1

PUBLICMEDIA1

PUBLICMEDIA1

PUBLICMEDIA1 Color-coding

Integrated touch screense Video Game Advisor

PUBLICMEDIA1

PUBLICMEDIA1 Video Game Advisor is currently in over

1,500 Target stores in North America

THEAUDIENCEWANTSTOPLAY

PUBLICMEDIA1

COOPER-HEWITTNATIONALDESIGNMUSEUM

PUBLICMEDIA1

PUBLICMEDIA1

PUBLICMEDIA1 DIGITAL

POP-UPSTORES

PUBLICMEDIA1

PUBLICMEDIA1

1 PUBLICMEDIAFindings

Layered audiencesConnect your mobile audienceAttract and interactive modes

1 PUBLICMEDIAFindings

PAST: make websites that mimic the store experience

NOW: bring the information-rich and personal experience of online shopping into the store

1 PUBLICMEDIAFindings

Virtual “places” that can sell:IOOH ADSPop-up storesAlong-side/outside store applicationsMake display windows digital

MOBILE APPS2 MEDIA

SPACE

1 PUBLICMEDIAFindingsSIMPLE

POWERFULENGAGING

RICH INTERACTION

MOBILEAPPS2

TOUCHCLICKGESTUREDOUBLE TAPSWIPESCANCONTROLDRAG & DROP

MOBILEAPPS2

MOBILEAPPS2

MOBILEAPPS2

2 MOBILEAPPSLOCATION

2 MOBILEAPPS

FRESHDIRECT

2 MOBILEAPPS

FreshDirect

2 MOBILEAPPSTHE CAR

FreshDirect

2 MOBILEAPPSTIME

FreshDirect

2 MOBILEAPPS

THETRANSITIONS

FreshDirect

2 MOBILEAPPS

IMPORTANCEOFTRANSITIONS

work

work

work

play

eat

FreshDirect

2 MOBILEAPPS

IMPORTANCEOFTRANSITIONS

work

work

eat

work

play

break

walk

drive

walk

FreshDirect

2 MOBILEAPPS

IMPORTANCEOFTRANSITIONS

work

work

eat

work

play

consum

e

consum

e

consum

e

consum

e

FreshDirect

2 MOBILEAPPS

FreshDirect

2 MOBILEAPPS

FreshDirect

2 MOBILEAPPS

FreshDirect

2 MOBILEAPPS

FreshDirect

2 MOBILEAPPS

The In-Carexperienceideally unites or blends

the precedingand followingexperiences in the car

FreshDirect

2 MOBILEAPPS

THEVISIONARYCAR

2 MOBILEAPPS

THEVISIONARYCAR

2 MOBILEAPPS

BMW Vision ConnectedDriveUI Highlights

Connected Drive enables passengers to have dedicated experiences,and for information to travel "uidlybetween passenger and driver

2 MOBILEAPPS

DRIVERPASSENGEREXCHANGE

2 MOBILEAPPS

BEFOREAND

AFTERConnects the driving experienceto life beforeand after the journey

2 MOBILEAPPSCAR

AS MOBILEDEVICE

Synchronises with cloud-based servicesand other personal devices en route

2 MOBILEAPPS

Integrates with non-touch displays (HUDand driver display

INTEGRATEDDISPLAYS

FreshDirect

2

FreshDirect

2 MOBILEAPPS

MOBILEFIRST

MOBILEFIRST

FreshDirect

2 MOBILEAPPS

Google programmers are doing work on mobile applications #rst, because they are better apps and that's what top programmers want to develop. Eric Schmidt, Google CEO

MOBILEFIRST

FreshDirect

2 MOBILEAPPS

We really need to shift now to start thinking about building mobile #rst. is is an even bigger shift than the PC revolution.” Kevin Lynch, CTO Adobe

MOBILEFIRST

FreshDirect

2 MOBILEAPPS

We're just now starting to think about mobile #rst and desktop second for a lot of our products.” Kate Aronowitz, Design Director Facebook

MOBILEFIRST

FreshDirect

2 MOBILEAPPS

“By having fewer items to scan for on a small display,user can #nd what they want more quicklyand can be more con#dentthat they have made the right choice.”“If you just put the juicy stuff up thereit works better”

Ben Shneiderman, Computer ScientistFounder of the Human-Computer Interaction Library, University of Maryland

MOBILEISLIKETELEVISION

FreshDirect

2 MOBILEAPPS

ITʼSSIMPLERANDMOREFOCUSED

FreshDirect

2 MOBILEAPPS

MEDIASPACE

NEW TELEVISION3

PROGRAMMESNEWTELEVISION3

PROGRAMMESMOVIES

NEWTELEVISION3

PROGRAMMESMOVIESGAMES

NEWTELEVISION3

PROGRAMMESMOVIESGAMESMUSIC

NEWTELEVISION3

PROGRAMMESMOVIESGAMESMUSICFINDING

NEWTELEVISION3

PROGRAMMESMOVIESGAMESMUSICFINDINGINFORMATION

NEWTELEVISION3

PROGRAMMESMOVIESGAMESMUSICFINDINGINFORMATIONAPPLICATIONS

NEWTELEVISION3

DEFININGTHETHREEREGIONSOF SCREEN SPACE

NEWTELEVISION3

surfacespace

NEWTELEVISION3

contentspace

NEWTELEVISION3

interaction space

NEWTELEVISION3

NEWTELEVISION3

NEWTELEVISION3

NEWTELEVISION3

NEWTELEVISION3

NEWTELEVISION3

CREATINGDIMENSIONINTHECONTENTSPACE

NEWTELEVISION3

THE PULL-BACK

NEWTELEVISION3

THE PULL-BACK

NEWTELEVISION3

MAKINGVIDEOAN OBJECTIN ABIGGERSPACE

NEWTELEVISION3

NEWTELEVISION3

PULLINGBACKREVEALSDIRECTIONALMENUSYSTEM

NEWTELEVISION3

AppNEWTELEVISION3

AppNEWTELEVISION3

AppNEWTELEVISION3

NEWTELEVISION3

NEWDIRECTIONALNAVIGATIONANDGESTURE

NEWTELEVISION3

NEWTELEVISION3

PULL-BACKREVEALSNEWLAYERS OFINTERACTION

NEWTELEVISION3

NEWTELEVISION3

NEWTELEVISION3

MEDIACONTENTFINDEREARLIER

NEWTELEVISION3

NEWTELEVISION3

MEDIACONTENTFINDERLATER

NEWTELEVISION3

GIVINGMEANINGTOGAMESPACES

NEWTELEVISION3

Game space

Portal & pre-game space

BRANDINGINFORMATIONPROMOTIONPRACTICEPREPARATION

NEWTELEVISION3

INTERFACELIVINGINSIDETHE SPACE

NEWTELEVISION3

Game space

Portal & pre-game space

TRANSITIONTOGAMESPACE

NEWTELEVISION3

NEWTELEVISION3

EXPANDINGTHESPACEFORWARD

NEWTELEVISION3

PULL-BACKREVEALSENHANCEDCONTENTFROMINTERNETCONNECTION

NEWTELEVISION3

NEWTELEVISION3

ELEMENTSIN THEINTERACTION SPACEINFRONT OF THESCREEN

NEWTELEVISION3

STEREO 3DAUGMENTEDREALITYOTHERTECHNOLOGIES

NEWTELEVISION3

NEWTELEVISION3

NEWTELEVISION3

NEWTELEVISION3

NEWTELEVISION3 KEIICHI

MATSUDAVISION

NEWTELEVISION3

BRANDFILTERINGINTHE FUTURE?

NEWTELEVISION3

AFINAL

THOUGHT

AFINAL

THOUGHT

AFINAL

THOUGHTTHANKS.