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© Copyright IBM Corporation 2011
IBM United Kingdom Limited
Page 1
IBM @ WimbledonSmarter Insights, better outcomes
Alan Flack Wimbledon Client & Programme Executive
IBM @ WIMBLEDON 2012SMARTER DATA, BETTER INSIGHTS
Sam Seddon
Client and Programme Executive
IBM UK
© Copyright IBM Corporation 2011
IBM United Kingdom Limited
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Agenda
IBM and The All England Tennis Club
The core solution IBM provides It’s all about the data ..and the insights ..and the audience ..and the technology
Why do we do it?
Why would your student’s care?
Q&A
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To get you in the mood – a day in the life of The Championships
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Unique visitors of wimbledon.com in millions
665
16,900,00
54,000
1877
394
1,529,921
31,360
484,805
869
189
Minutes for longest ever game – Isner vs Mahut in 2010
Number of tennis balls used
Year of the first ever Wimbledon
2012 page views of wimbledon.com in millions
Mobile app downloads in 2012
Number of visitors to Wimbledon in 2012
Kilograms of strawberries consumed
Global TV audience – millions of viewing hours in 2012
Number of countries with broadcast coverage in 2012
Wimbledon by the numbers – a little post lunch test!
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IBM help AELTC to maintain and enhance the unique Wimbledon experience
Maintain Wimbledon as the premier Maintain Wimbledon as the premier
tennis tournament in the worldtennis tournament in the world
The best playersThe best players
Good prize moneyGood prize money
Growing revenuesGrowing revenues
InnovationInnovation
Public interestPublic interest
TV demandTV demand New MediaNew Media
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Scoring & Statistics System
Player Interview
Scheduling Application
Serve Speed
On Court Displays
Wimbledon Campus
Information System
Press Reports
Player DVD &
Reports
SecondSight
(Player Tracking)
TV Graphics
BBC
In Ground
Displays
DatafeedsSyndicated
Applications
www.wimbledon.com
SlamTracker
Mobile Site
m.wimbledon.com
iPhone App
Android App
IBM collects integrates and distributes a mass of live data to a global audience
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REAL TIME DATA
IS CRITICAL AND AT THE HEARTOF OUR SYSTEM
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IBM provide the official live statistics for the Championships
~45 Match Analysers Junior County, National and International
Standard
Capture detailed statistics on the match Recorded via specialised data entry
application
Radar technology for Speed of Serve Picks up the speed of the ball within an
instant of being struck.
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Over 70 different in-match graphics 2011: new graphics look & 3D Graphics operator sits with the BBC TV directors Graphics used for both domestic and world TV
feeds Over 11,000 hours global TV coverage
TV Graphics are created for the BBC, and drive the need for speed
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Is McEnroe that clever? Bring on Wimbledon Information System!
Used by: Broadcast commentators and
pundits. Press Players and coaches
Providing: Live scores & stats Draws Schedules and results Full player and tour info. Stats leader boards Wimbledon match database
Every match since 1877!
The traditional Approach to Information
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WIS provides real time data to the media, officials, players and coaches
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INSIGHTS
HELPING EVOLVE THE SCIENCE OFTENNIS AND ENHANCE THE FAN
EXPERIENCE
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A behind the scenes look at the insights
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Live Scores for show-court Matches
Point by point statistic highlights
User can select filters to show aces, winners, double faults, etc
IBM SlamTracker brings analytics to tennis
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Visual representation of player’s momentum
Momentum derived based on real-time analysis of game statistics
Turning Points automatically identified and highlighted with descriptions
IBM SlamTracker brings insight to tennis
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Based on 7 years of data and 39 million data points
Finds patterns and trends for what players have done when they have won in the past
Keys to the match predicts things each player should focus on to win
Updates in real time during play
IBM SlamTracker brings innovation to tennis
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Temp: >22o Park within 500m University Nearby
Sales +26%
IF:
And in the real world…..
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Player Movement Tracking measures speed and distance – we can now compare physical fitness!
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THE AUDIENCE BRINGING PEOPLE CLOSER TO
THE CHAMPIONSHIPSWHEREVER THEY ARE
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www.wimbledon.com is the (new) online face of the Championships
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Reaching out to new
Audiences.
Growing the brand
Mobile platforms are now a critical channel for us
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TECHNOLOGY
ROBUST, SCALABLE, AVAILABLE WITHOUT WASTING ENERGY
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How do you scale for a world wide audience for two weeks?
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Analytics help us manage load and optimise cost
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ISS Site Protector is our 1st line of defence against online threats
We blocked ~ 80k attacks a day during 2011 Champs.
www.wimbledon.com is a large target and needs to be secure
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WHY DO WE DO IT?
BECAUSE WE CAN!
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Over 1000 happy clients over the two weeks
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Two world leading brands side by side
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2012Smarter Planet
1. Cloud Computing
2. Virtualisation
3. Social Business
4. Mobile Computing
5. Big Data
6. Analytics
7. IBM Watson
8. Human / Computer Interaction
9. Security
10. Sustainability & Green IT
11. Consumerisation of IT
Top Trends - 2012
It showcases our innovation and technical capabilities in areas that matter to business – not just tennis fans
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SHOULD YOU CARE? WHY IS THIS RELEVANT TO YOUR
STUDENTS?
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The future is digital and that means understand IT!
Market forces shape a new client agendaImpacting individuals, institutions and entire industries
Market forces shape a new client agendaImpacting individuals, institutions and entire industries
Hyper-DigitizationHyper-DigitizationHyper-DigitizationHyper-Digitization Mobile RevolutionMobile RevolutionMobile RevolutionMobile Revolution
Social Media Social Media ExplosionExplosion
Social Media Social Media ExplosionExplosion
Power of Analytics Power of Analytics Power of Analytics Power of Analytics One trillion connected objects today – cars, appliances, camera, roadways, pipeline
One trillion connected objects today – cars, appliances, camera, roadways, pipeline
In 2011, time spent on social
media sites surpassed portals such as Google
In 2011, time spent on social
media sites surpassed portals such as Google
5.4Xmore likely that top performers use analytics
5.4Xmore likely that top performers use analytics
50bn smart devices in our homes, appliances, cars – all integrated and connected by 2020
50bn smart devices in our homes, appliances, cars – all integrated and connected by 2020
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Tennis in an English Country [email protected]