© copyright bal consulting p/l 1999. all rights reserved. confidential. hybrid mail tuesday, april...
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© Copyright BAL Consulting P/L 1999. All rights reserved. Confidential.
Hybrid Mail
Tuesday, April 13, 1999
Concept Definition andBusiness Paradigm
The (r)evolution
Yesterday and Today
Yesterday and Today
Today and TomorrowInternet
Impact on the Letter volume (over time)....
@post - the idea
• Secure market for electronic letter delivery
• Create an electronic/hybrid link between households and Sweden Post
• Create a base service for electronic delivery of information and mass communications
• Create a client platform for electronic services from Sweden Post
• Secure market for electronic letter delivery
• Create an electronic/hybrid link between households and Sweden Post
• Create a base service for electronic delivery of information and mass communications
• Create a client platform for electronic services from Sweden Post
Keep the same trust in the electronic world as in the
physical world!Ensure traditional mail
confidentiality!
Keep the same trust in the electronic world as in the
physical world!Ensure traditional mail
confidentiality!
@post
The traditional postal address is used!
Anna HanssonMainstreet 34S-193 97 Bro
Sweden
@post - the address (2)
[email protected] [email protected]
Anna HanssonMainstreet 34S-193 97 BRO
Anna HanssonMainstreet 34S-193 97 BRO
Postal address (changes when Anna moves to a new address)
Postal address (changes when Anna moves to a new address)
e-mail address (changes when Anna moves to a new adress)
e-mail address (changes when Anna moves to a new adress)
e-mail alias (changes upon Anna’s request)
e-mail alias (changes upon Anna’s request)
@post - Added value
The recipient can choose how to receive the mail
@post-service
The @post security
• @post enables control of the electronic signature for outgoing mail as well as control of electronic signature and decryption of incoming messages
• @post allows the use of an id stored on a smartcard or other software media
• @post provides interoperability with PSS (Post Security Services)
@post - other features
• created messages can be delivered by e-mail, ePOST (hybrid) or fax
• @post is interoperable with International Data Post (international hybrid mail)
• provides required billing information
@post components
Mail-server
CatalogueLDAP
HybridServiceePost
eSwitch
CAfunctionality
Mail-server
@post client
@post clientRedirect
Paymentserver
HTMLinterface
HTMLinterface
Sender Receiver
BillingBillingserverserver
@post access
Hybridmail
Hybridmail
WEB-browser
WEB-browser
@post-client
@post-client
Info-kiosk@post client
Info-kiosk@post client
WEB-TV@post client
WEB-TV@post client
Post-office
Post-office
ISP Modem-pool
Modem-pool
Cable-TV NW
Cable-TV NW
@post production site(s)
PostalTCP/IP net
PostalTCP/IP net
@post mail service scenario
Mail-server
CatalogueLDAP
HybridServiceePost
eSwitch
CAfunctionality
Mail-server
@post client
@post client
Redirect
Paymentserver
Billingserver
@post invoicing service scenario
Mail-server
CatalogueLDAP
HybridServiceePost
eSwitch
CAfunctionality
Mail-server
@post client
Redirect
Payment-server
InvoicePayment order
HTML Form
Invoice
HTMLInvoice
Payment Payment order
Billingserver
@post service scenarios
• Letters– Personal mail
– Push services (requested information)
– Advertising (interest led)
– Mass distribution
• Registered mail• HTML based
electronic invoicing• Electronic stamp
• Electronic seal• Directory services• Notary services• POP3 redirect servicesThis type of projects is being evaluated,
or is under way, at several other postal
organizations, including US-Mail,
the Dutch post office and the other Nordic postal administrations.
Coordination is being discussed via UPU.
This type of projects is being evaluated,
or is under way, at several other postal
organizations, including US-Mail,
the Dutch post office and the other Nordic postal administrations.
Coordination is being discussed via UPU.
© Copyright BAL Consulting P/L 1999. All rights reserved. Confidential.
Public
Internet Email
Surface mail
Services
Hybrid mail
Private
© Copyright BAL Consulting P/L 1999. All rights reserved. Confidential.
SOHO Value Proposition
• Annual savings per user user = $1,560 = 1 hybrid mail/day * 10 minutes saved = 60 hours * $26/hr.
• Increased productivity.
• High Speed Track-able Delivery.
• Secure, Certified and Non-Repudiable Mail.
• Virtual Email
• Universal Inbox for all Communications
© Copyright BAL Consulting P/L 1999. All rights reserved. Confidential.
Areas of Competence• Product Marketing and Research
– Business: Requirements, Case and Process– Technology: Messaging, Postal Services, Data,
Network, Security & System – Project Management and Resourcing– Risk Assessment & Mitigation– Independent Reviews and Audits
• Business Partner & Venture Negotiation
Australian & US HubPilot Service
GHMGlobalHybrid
SupportIn/Co/OutSourcedDelivery
Vendor &ProjectManagement
PrototypeF-SpecDataModDesignP-Plans
Implement& Negotiatewith Buyers
SupportSale or Float
RequirementsPRB, BusinessCase & BPPRisk Analysis
StrategicVisionBlue PrintsMarket & V-CapitalResearch
Global Hybrid Mail BusinessGlobal Hybrid Mail Business
Pricing Scenario 1: Penetration
$(30,000,000)
$(20,000,000)
$(10,000,000)
$-
$10,000,000
$20,000,000
$30,000,000
$40,000,000
1998-1999
1999-2000
2000-2001
2001-2002
2002-2003
2003-2004
2004-2005
Total NetMargin $ (1)
Cumulative netcash f low s (1)
© Copyright BAL Consulting P/L 1999. All rights reserved. Confidential.
What does it take to make it?
• Trusted Distribution by Australia Post
• Postal Services Expertise in sorting, labelling, distribution and tracking.
• Customer Care & Billing for millions of customers - aka Telcos
• Intelligent Addressing & Distributed Nodes
Hybrid Mail SMTP Handler
S M TP H an d le r M od u les an d L og ic fo r H yb rid M a il
A u th en tica tiono f S u b sc rib e rs
B oth A -P arty an dB -P arty su p p orted
A d d ress H an d le rP os ta l A d d ressE m ail A d d ress
O th er A d d resses
B illin go f S u b sc rib e rsB oth A -P arty
& B -P arty su p p orted
H yb rid M a ilS M TP H an d le r
AuthenticationAuthentication M odule
@ dom ain trusted
from -address trusted
to-address trusted
address@ dom ainau th en tica tion
D N S m atc h d om a in
W eb sign-on
X.509 signed
alternative criteria fo rau th en tica tion
M essage S ize Check
Virus Check
Anti-Spam Check
Additional Checksa fte r in it ia l au th en tica tion
If O K , M essag e fo rw ard edfo r ad d ress an a lys is
A u th en tica tiono f S u b sc rib e rs
SMTP Address HandlerH yb rid M a il H M - S M TP A d d ress H an d le r
= @ H M -d om aincon tin u e
!= H M -d om aintrea t as em a il
@ d om ainan a lys is
ad d ress@ H M -d om ain= va lid em a il ad d ress
ad d ress =P S TN n u m b er fo r
p h on e /fax/S M S
ad d ress =p os ta l ad d ress
erro r h an d le r
@ H M -d om ainad d ress an a lys is
S p ec ia l S ervice F lag sP os ta l C lassR eg is te red
O th er
H yb rid M a il M ed iu mD efau lt P rin t
C o lou r/S ta tion aryC D -R O M /D V D
P rin t F ile S izeC a lcu la te Item isedB illin g In fo rm ation
A d d it ion a l C h ecksfo r H yb rid M a il
A d d ress Typ eD ete rm in a tion
© Copyright BAL Consulting P/L 1999. All rights reserved. Confidential.
Intelligent Addressing• Base-address[-service-flags]@domain
• Base-address types include email, postal, phone voice mail, fax, SMS-pager and so on
• Examples:
• Ben.Livson.36.Minnamurra_Road.[NSW.]2063[.Australia]@domain for postage
• [61.2]99580489@domain for voice mail
• [61.2]99583915@domain for facsimile
Billing Information
• Message-ID & Customer-ID
• Date-Time & Status
• From-Address & To-Address
• Message-Title & No of Pages
• Postal Class & Cost
Enable browser &enter hybrid mail web service site
Enter contact details,email-address andcredit or debit card
Validate credit ordebit card details
Getcustomer-idweb logon &
address@hm-domain
Prompt for address@hm-domain if user has no email or cannot forward existing email address
OK
Generate customer-id,@hm-domain web logon[and optionallyaddress@hm-domain]
Requestcertificate
Issue S-MIME X.509 certificateUpdate authenticationprofile if requested.
Prompt whethercertificate requiredfor authentication?
OK
WelcomeWell Done!
Hybrid Mail Service Activation
Subscriber
Hybrid Mail System
Enable browser oremail-client
Provide logon ortrusted email address and/or certificate
authenticate
Send message
•Analyse address type•Generate message-id•Generate charge-record•Pass message to HM or fax-telephony .. gateway
Return message-id
Customer Care:•track message-id•raise & follow trouble-ticket-id•on-line itemised billing
•maintain customer profile including
B-party messaging preferences
Support back-endsubscriber profile,assurance & billingfunctions
Usage of Hybrid Mail
Subscriber
Hybrid Mail System
© Copyright BAL Consulting P/L 1999. All rights reserved. Confidential.
Value Added Services
• Express delivery of the last leg• Certified, non-repudiable & track-able items• Colour on demand print eg. Colour glossies• Overhead transparencies, greeting cards …• Media delivery of floppy disk & CD ROM• Out-sourced mail room (out & inbound)• Document audit services ...ecommerce
© Copyright BAL Consulting P/L 1999. All rights reserved. Confidential.
Hybrid Mail Process View
PricingPerformance
SecurityCustomerCare
PricingPerformance
SecurityCustomerCare
PricingPerformance
SecurityCustomerCare
PricingPerformance
SecurityCustomerCare
CustomerService &
Billing
Messaging& DirectoryIntelligent
Addressing
Distributed
NodesHybrid MailConversion
NetworkingInterfaces toVoice MailFax, SMS ..
© Copyright BAL Consulting P/L 1999. All rights reserved. Confidential.
Hybrid Mail
Systems Integration / Universal Inbox
Intranet
Internet
Hybrid Mail Backbone
Post VoiceMail
VirtualEmail
Fax &SMS
IMSISPs PS Tel
Web& Proxy
Certificate
ServerDirectory
ServerEmailServer
Print &Postage
Intelligent Node Applications
NationalHybrid
MailIntranet
Postal InternetPSTN
Delivery
© Copyright BAL Consulting P/L 1999. All rights reserved. Confidential.
PublicInternet
Postal ServicesFinal Distribution
WebService
Activator
WebService
ActivatorWebTracker
WebTracker
Web-enabledCustomer
Care
Web-enabledCustomer
Care
Surface MailSurface Mail
Royal MailUSPS ..
GatewayGatewayVoice MailVoice Mail
HelpHelp DeskRobot
Intelligent Addressingand Distributed Nodes
Managed InterfacesManaged Interfaces
GHM Intranet
Hybrid Mail Options
EmailEmail
Fax, Pager, EDI & SMSFax, Pager, EDI & SMS
G
HDirectoryServices
DirectoryServices
M
© Copyright BAL Consulting P/L 1999. All rights reserved. Confidential.
DirectoryDirectoryDirectoryDirectory
Gateways
PrintersMail Machinery
NodeNodeRouterRouterRouterRouterFireWallFireWallFireWallFireWall
HM Intelligent Nodes
HMHMIntranetIntranet
HMHMIntranetIntranetDMZDMZ
BillingWeb Server
Australian WWW users
0
1
2
3
4
5
6
7
1997 1998 1999 2000 20001 2002
Mill
ion
s o
f u
se
rsHome
Small business
Medium or largebusiness
Government
Education
Total (excludingoverlap)
Source: IDC (J une 1998); 1998-2002 are forecasts.
New demand created by e-addressing hybrid mail
$-
$20
$40
$60
$80
$100
$120
$140
$160
$180
$200
2001 2002 2003 2004 2005
$ m
illion
AP hybrid mailrevenue: newdemand ($m)
AP hybrid mailrevenue:existing lettersdemand ($m)
NOTE: P rimary assumption is that only 30% by volume of hybrid mail constitutes new demand.
Source: ECU estimates
Table 1: Subscriber activation – and hybrid mail services
Party charged Type of fee or charge
A-party(sender)
B-party(receiver)
Pertransaction
Activation Periodic Excess
Subscriberactivation
(?)
Directory entry oradditions
Hybrid Mail:
Postal class
Colour printing
Stationery orbrochure
Greeting card
CD-ROM; mediaconversion
Transparencies
Documentmanagement
Notary services
Certified Mail
Outboundmailroom
Inboundmailroom
Table 2: E-mail and telephony-based messaging services
Party charged Type of fee or charge
A-party(sender)
B-party(receiver)
Pertransaction
Activation Periodic Excess
Email Services:
Preferences:add, move,delete
Autoforward
Web mail
IVR mail
POP mailbox
IMAP mailbox
IMAP storage
Alias & lifetimeE-Mail address
Autoreply andacknowledge
List services
Certified signedmail
KeyPOSTcertificate
Gateways:
Fax
SMS (ShortMessageService)
Voice Mail
Hyrbrid mail Aggregate Demand (est.)
$1.20
$1.40
$1.60
$1.80
$2.00
$2.20
$2.40
$2.60
- 0.5 1.0 1.5 2.0 2.5 3.0 3.5
Total volume: millions p.a. (Year 1)
Pri
ce p
er
hyb
rid
mai
l (1
pag
e)
NOTE: Unit price impacts the both the number of subscribers (users) and annual usage rates, and therefore total volume.
Provide every Telco FNN an email address [email protected]
• Subscribers activate their email address via http://www.whitepages.com.au/activate by using the last Telco bill information:
• FNN, eg. 0299580489. If multiple FNNs, a subscriber may select any one or all.
• Account number, eg. 190 3142 000
• Bill number, eg. T143551943-8
• Email forwarding address - mandatory!
Full National Number FNN
• fnn@domain, say [email protected], subscribers a unique email address the format of which will be known to all everybody. Access is as good as the White and Yellow Pages.
• [email protected] enables every Australian to have an email address.
• [email protected] etc.
Integration with White Pages
• Each email address activated is displayed as a hotlink in the electronic white pages and gets printed for an extra charge in the White Pages. For example:
• LIVSON.B.36 MINNAMURRA.RD. NORTHBRIDGE.2063 Map Preferences [email protected]
• Also [email protected]