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HP IT for Business Certification

April 23, 2013

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Introducing HP ATA - IT for Business

Empowering business students with practical skills to thrive in a technology-driven world

Today•The IT expectations gap•HP ExpertOne & HP Institute•Closing the gap with HP IT for Business

HP Institute Accredited Technical Associate certification for business students

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Businesses struggle to translate promise of new technologies into clear IT strategies

IT expectation gap

Time

Capabili

ty

20202T devices connect tothe Internet4

2013Mobile appsdownload > 21B2

2014130M Enterprise usersin mobile cloud3

2010Created 8x more data1

Business expectation

IT capability

GAP

• IT and business skills• Business processes•Governance and alignment

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The path to realizing the promise of convergence, cloud, big data and any new technology

IT and business must evolve together to close the gap

Time

Capabili

ty

Compartmentalized• IT owned in each LOB• No cross company

leverage, user exp.

Standardized• IT cost focus: skill silos• Little IT innovation• Executive mandate

Optimized• IT cost focus: Optimize

platform & processes • Joint gov and prioritization

Service Oriented• Business outcome driven • IT as innovation rather

than cost center

Business expectation

IT capability

Goal: IT capability and capacity matches business needs

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Skills business professionals need to evolve business

Technology acumenIdentify and leverage technologies to achieve business outcomes

Systems thinking and innovationCollaboration and inquiry in order to understand the “big picture” and develop creative solutions to business challenges

Practical experience managing IT/business initiativesKeep IT initiatives on track and ensure they deliver on the business objectives

“To be productive contributors to society in our 21st century, you need to be able to quickly learn the core content of a field of knowledge while also mastering a broad portfolio of essentials in learning, innovation, technology, and career skills needed for work and life.”- Trilling and Fadel, 21st Century Skills

21st century business roles require technology awareness and creative problem solving

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New HP Institute ATA IT for Business certificationEmpowering business students with practical skills to thrive in a technology-driven worldKnowledge• Drive alignment with IT and

business to achieve real results

Experience• Practical experience

managing execution of business-driven technology initiatives

Community• Stay current with ongoing

access to experts and information

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Based on industry standards, powered by HP

HP Institute offerings

IT career path Business career path

IT For Business• IT acumen for business

leaders• Driving business

outcomes through technology• Owned IT• Outsourcing• Cloud services

• Converged Infrastructure

HP A

TA C

ert

ifica

tion

IT Architect

Cloud• Cloud essentials

• Choosing between onsite, hosted, and cloud services

Networks• Designing and

deploying wired and wireless networking solutions

• Virtual networking

• Network security and management

Connected devices• Designing and deploying

multidevice solutions (PC, laptop, mobile device, and virtual clients)

• Client security, management

• Consuming hosted , cloud applications

Servers & storage

• Designing and deploying server and storage solutions

• Optimizing applications

• Security and management

• Cross-technology virtualization

• Cross-technology integration

• Business acumen for IT leaders

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No existing comparable course or certification offering

Competitive Research: HP ATA – IT for Business• No other IT vendor offering for business students• Many universities/colleges have an IT Intro course as part of

a business program• Conceptual focus, limited practical content • Opportunity to add value through practical experience and current industry context• 3rd party assessments allow many institutions to access government funding for

vocation programs

• Closest content: • ITIL, PMI, IIBA delivered primarily within commercial training centers • Growing presence in academia

• IT for Business is complementary with CAPM, ITIL Foundation, CCBA• Each have some overlap but relatively small• HP program can provide a great entry level with employability

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HP Institute is a partnership with academic institutions to infuse practical skills and business context into education. Benefits:

HP Institute objective is employability

Students/professionals • Students gain practical experience and industry-recognized

certification right in the classroom which helps them get a job.

Academic institutions and educators • Providing students with skills that employers are looking for

differentiates schools and educators and helps them place students in careers.

Business and industry• Continuous access to talent with precisely the skill and expertise they

need.

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Where does HP ATA – IT for Business fit?

●Colleges and universities that offer a Management Information Systems (MIS) programs

●Community college business programs (Admin, Mgmt, Ops)

●Continuing Education programs

●All other business degree programs

2/4 yrMIS

programs

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Student Profiles

1.Entrepreneurship Track (startups esp. tech) • Analyze IT business models and costs and incorporate

within their business plan• IT acumen for business leaders

− IT solution elements, data classification, security, traditional vs. cloud, etc.

2.Entry-level Business Analyst track • Business side management of IT projects

− Stakeholder relationships− Business scope− Business side tasks (Coordinating UA testing,

project signoff, etc.)• Alignment of IT project parameters to business goals

− Managing financials (CapEx/OpEx), time-to-value, etc.

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Customizable program to meet academic objectives

HP ATA - IT for Business complete learning solutionSkills Content: • Identify the key pillars of IT and describe

how they are used to solve business problems• Infrastructure components, business

applications, security and management, and relevant services

• Data classifications and data management procedures

• Identify business objectives and evaluate solution options• Assess potential technology solutions

• Define the key success factors and constraints

• Quantify the business value of the solution

• Plan, execute and monitor an IT-driven solution using real-world scenarios • Prepare and execute business-side project

plan

Student materials: • eBook or printed courseware (40-60

hours lecture, 30-40 hours homework)• Practical exercises (15-20 hours of

planning, executing and monitoring three customer scenarios)• Practice test with feedback and

remediation per learning objective• Certification exam leading to industry

recognized credential

Educator materials: • Lecture material and PowerPoint slides• Lesson plans• Teacher training and preparation

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Customizable program to meet academic objectives

HP Institute for Higher Education: Business SuiteProgram Option 1 Option 2

Instructional content

A la Carte• Individual exam vouchers:

SRP $89 USD (Academic Price: $69.50 )

• Courseware eBooks: $40 USD• Practice tests: $39.95 USD

Site license• Annual site license: $5,000 USD• Same tier pricing applies as current

K12 Technical Suite license• Cap at 250 (exams, practice tests,

courseware)• Access to all all business HP ATA

content: Exams, eBooks, practical experiences, practice tests and self assessments

Optional additional elements

• eBook: $40 USD• Textbooks: $60 USD• Available in English today, additional languages in 2013 and 2014

• IT for Business sold as a separate license from technical suite (targeting Higher Ed)• Discount of $1k for institutions that purchase both Technical and Business Suite

licenses• Planning for a pricing increase on Technical Suite licenses; Business Suite pricing

will remain consistent

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Questions

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP CONFIDENTIAL UNTIL LAUNCH – DO NOT DISTRIBUTE

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