convey marketing presented by brent palmer and bruce ahern

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S Convey Marketing Presented by Brent Palmer and Bruce Ahern

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Page 1: Convey Marketing Presented by Brent Palmer and Bruce Ahern

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Convey MarketingPresented by Brent Palmer and Bruce Ahern

Page 2: Convey Marketing Presented by Brent Palmer and Bruce Ahern

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OverviewMarketing Processes to Support Convey

SitesVendor Match

Media KitPress Outreach

Page 3: Convey Marketing Presented by Brent Palmer and Bruce Ahern

Marketing Processesto Support Convey Sites

Email Communications Index Emails Spoofing Email

address Welcome Emails

Training Materials

Google Analytics

Graphic Design

CRM Management

Videos

Page 4: Convey Marketing Presented by Brent Palmer and Bruce Ahern

Index Emails

Targeted Marketing Communications

Vendors

Agents

Master Agents

Site Specific

Tailored content

Analytics

Email Spoofing

FutureNewsletters

Training

Welcome Emails

Page 5: Convey Marketing Presented by Brent Palmer and Bruce Ahern

Index Emails cont’d

Page 6: Convey Marketing Presented by Brent Palmer and Bruce Ahern

Training Materials

Training Videos Training Materials

Page 7: Convey Marketing Presented by Brent Palmer and Bruce Ahern

Google Analytics

Advanced Tracking on Sites

Page Views

Pages Visited

Source

Bounce Rate

Duration

Demographics

Etc.

Page 8: Convey Marketing Presented by Brent Palmer and Bruce Ahern

X4/PSI Statistics

Page 9: Convey Marketing Presented by Brent Palmer and Bruce Ahern

Graphic DesignBanners

Branding

Headers

Backgrounds

Site Design

Page 10: Convey Marketing Presented by Brent Palmer and Bruce Ahern

CRM ManagementDetailed Accounts

Accurate Reporting

Lead Tracking

Opportunity Projection

Organization

Emails

Page 13: Convey Marketing Presented by Brent Palmer and Bruce Ahern

Media Kit

Page 14: Convey Marketing Presented by Brent Palmer and Bruce Ahern

Press Outreach

Press OutletsPress sites

Email Communications1000+ Press contacts

15% open rate

4% click rate

Page 15: Convey Marketing Presented by Brent Palmer and Bruce Ahern

Questions?