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钱江概况 Company profile

浙江钱江摩托股份有限公司位于浙江东南沿海的温岭市，系国务院批准的 520家国家重点企业之一，浙江省政府“五个一批”工程重点企业 ,台州市首家上市公司。公司以摩托车生产经营为主业，占地面积近 600亩，资产 50亿元，职工近万人。公司主导产品“钱江牌”两轮摩托车产量连续三年位居全国同行业前三位，经济效益连续五年居全国同行业第一位。“钱江”是行业内唯一同时荣获中国名牌产品、中国驰名商标、中国消费者协会 3.15 标志产品三项殊荣的民族品牌！

Zhejiang Qianjiang Motorcycle CO.,LTD, locates in Wenling City, southeast coastal city of Zhejiang Province of China. It is one of the 520 national key enterprises appr

oved by State Department, and “Five Groups” project key enterprises approved by Zhejiang Province Government. The first listed company in TaiZhou City, ZheJiang province. The company mainly specializes in manufacturing and business operation of motor. The company occupies acreage over 600 mou, possesses assets RMB5,000,000,000 and staffs close to 10,000. The production volume of the company’s leading product (motor) has ranked number three in the same industry of the country for the latest three successive years, and its economical efficiency has ranked number one in the same industry of the country for five successive years. “Qianjiang” is the only national brand which was awarded the honor of “Chinese Famous Product” “Chinese Well-known Trademark” and “ National Consumers' Associ-ation 3.15 Mark Product” at the same time.

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中国驰名商标首届中国名牌产品2004 年再次获得中国名牌产品全国消费者协会 3.15 标志产品重点培育和发展出口名牌 2004 年度浙江省百强企业第 17 位

全国机械工业管理进步示范企业全国机械工业核心竞争力十强企业涂装分厂获得全国机械工业协会优秀车间

全国首批重合同守信用单位全国首批工业旅游示范点

全国 CAD 应用工程示范企业灯具检测中心获得国家实验室认可浙江省企业技术中心

行业首家通过 ISO9001 国际质量体系认证

全国质量管理先进单位全国首批获得摩托车生产准入资格

获得的各种荣誉实质上是社会对 钱江品牌 技术 质量和诚信经营的认同

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Qianjiang BrandChinese Well-know Trademark

First Session Chinese Famous Product

2004Chinese Famous Product

National Consumers' Association 3.15 Mark Product

Key Export Famous Brand to Be Fostered and Developed

2004 Zhejiang Province Top 100 Enterprises No.17th

Qianjiang ManagementNational Mechanical Industry Management Pr

ogress Demonstration Enterprise

Top Ten National Mechanical Industry Company of Key Competitiveness

The painting and assembly branch workshop was awarded the “National Mechanical Industry Association Excellent workshop”

Qianjiang TechnologyNational CAD Application Project De

monstration Enterprise

The light detection center has been approved by the National Lab.

Zhejiang Province Enterprise Technology Center

Qianjiang Quality It is the first company in the industry that

has passed ISO9001 National Quality Certification System

National Quality Management Advanced Enterprise

It is in the first group that has been granted with production admittance qualification

All these honors are social recognition of the Qianjiang brand, technology, quality and faithful business operation.

Qianjiang FaithfulnessOne of the first group companies strictly abide by contracts and with punctuality

First Group National Demonstration Industrial Tourist Destination

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发展历程 Development course of Qianjiang Motorcycle发展历程 Development course of Qianjiang Motorcycle

起步阶段：凭借不断创新、奋勇拼搏的钱江精神，从摩托车八大件生产转入整车组装，钱江摩托从百万元资产、百余人小厂发展到企业初具规模，为公司今后的快速发展打下了坚实的基础。Preliminary period (1985 ～ 1992) : Guided by Qianjiang spirit “continuous innovation, bravery and hardworking”, the motor production is developed from eight key components production to entire assembly, and the Qianjiang Group was developed from only possessing millions of assets and hundreds of staffs into a preliminary enterprise size, which laid firm foundation for future rapid development.

高速发展时期：从 1994 年开始，公司引进外资相继组建了四家中外合资企业。 1999 年 3月设立了浙江钱江摩托股份有限公司，同年 5月其股票在深交所挂牌上市。公司通过规范的企业股份制改造，吸取民营企业灵活的管理模式，发挥企业规模优势，至 2000 年实现了摩托车年产百万辆，产销量、经济效益均为居同行业首位。钱江品牌已无可争议地成为纯国内品牌最高层次的代表。

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平稳发展时期：树立起了具有鲜明钱江特色的第一民族品牌的形象：总资产已达 50亿元；资产和利税总额较 1985 年增长上千倍；连续五年实现利税总额超过 5亿元，其中浙江美可达摩托车有限公司连续三年上交税金进入中国中外合资企业前 100 名；钱江摩托车被评为“中国名牌产品”；钱江商标被评为“中国驰名商标”；钱江摩托已成为中国摩托车行业综合竞争力最强的龙头企业集团之一。

Rapid development period (1993 ～ 2000) : The company has constantly introduced foreign capital and established four China-foreign joint funded corporations since 1994. The Zhejiang Qianjiang Motors Co. Ltd. was incorporated on March, 1999 and listed in Shenzhen Stock Exchange, which is the largest subsidiary company of Qianjiang Group. The company introduced flexible management mode of civilian-run enterprise ， through normative enterprise joint-stock system reformation and take full advantage of the enterprise scale. In 2000, the motor production volume of the company reached millions, and all the production volume, sales volume and economical efficiency ranked number one in the same industry.

发展历程 Development course of Qianjiang Motorcycle发展历程 Development course of Qianjiang Motorcycle

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Stable development period (2001 ～ now ) : the company established first class native brand image with Qianjiang characteristics. The total assets of the group has reached RMB5,000,0000,000 and the assets and total tax paid has increased by thousands times compared with that of 1985. The total tax paid has exceeded RMB500,000,000 for five successive years, and the Zhejiang Meikeda Motor Co., Ltd. was listed in the top 100 China-foreign joint-funded corporations for three successive years for the tax paid. The Qianjiang brand motor is designated as “Chinese Famous Product” and the trademark “Qianjiang” was titled as “Chinese Well-known Trademark”. The Qianjiang Motorcycle has become one of the leading groups with the most powerful overall competitiveness in Chinese motor industry.

发展历程 Development course of Qianjiang Motorcycle发展历程 Development course of Qianjiang Motorcycle

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0.02 1.1 4.3

22

65

100

7685 88

102

-15

10

35

60

85

110年产量 Annual production单位：万辆 Units ： Ten thousand

1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004

总资产增长 Total Assets Growth单位：亿元 Units: One Hundred Million RMB

产量、总资产逐年增长

2.5 9.0 12.2 13.2 14.8 23.7 30.0 33.3 38.5 45.9 48.5

1985 1991 1993 1995 1999 2000 2001 2002 2003 2004

Annual Growth of Production and Total Assets

从 1985 年的年产量 200

辆，到 2004 年的 102 万

辆，产量翻了 5100 倍！

From the 200 units of 1985 to 1.020.000 units of 2004, The production has increased by 5.100 times.

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0.62.6

5.9

8.2

5.0 5.3 5.46.4

1993 1995 1999 2000 2001 2002 2003 2004

利税增长单位：亿元

1.5 1.9 1.6 2.13.5

5.64.7 4.3 4.6 5.3

入库税金增长单位：亿元

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004

1985 年到 2004 年，利税实现了上千倍的增长， 10年来累计入库税金 35.1 亿元，平均每天上交 110 万元。

The accumulated tax paid by Qianjiang Group in recent decade is RMB3,510,000,000.

Total tax paid growth

Unit: one hundred million RMB

Tax paid Unit: one hundred million RMB

利税逐年增长Annual Growth of Tax

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对社会的贡献 The contribution to the society • 钱江在规模发展过程中，通过合资、上市等多种渠道和方式，实现了资本的快速

扩张和资本构成的多元化，不仅从一个产值仅百万元，名不见经传的国有小厂发展成为大企业集团，同时也对社会发展做出了巨大贡献：

• During the development, Qianjiang realized fast expanding of the capital and the diversification of the capital forms in various ways, such as joint venture and coming into the market etc. Qianjiang not only expanded as a big enterprise group from a small state-owned factory owned merely million production value,but also make a great contribution to the development of society.

1 、对地方经济的直接贡献 自 1985 年生产第一辆摩托车以来，已累计纳税近 40亿，促进了地方经济的

发展。期间兼并了温岭当地 9家经营困难，频临倒闭的国有企业，输入了国有民营企业的灵活经营管理方式，不仅盘活了国有资产，而且解决了原企业人员的就业问题，大大缓解了当地政府在推进国有企业改革过程中的一系列矛盾。

The direct contribution to the local economy Four billion tax has been paid since the first motorcycle was produced in 1985, which enhanced the development of the local economic development. During this period, Qianjiang merged nine poor operated and on the verge of bankruptcy state-owned companies, introducing flexible management of civilian-run enterprise, which not only survive the state-owned capital, but also retained the jobs of the staff and workers in those companies, so that it greatly helped the local government advance the state-owned companies’ reform.

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2 、对就业的贡献

钱江摩托主业的持续、快速发展，不仅为国家创造了产值、税收、利润，扩大了产品出口，创造了外汇，而且增加了人员就业。随着公司规模和产量的不断扩大，产品质量水平和技术水平的不断提高，带动了钢材、铝材、塑料、电子、化工、油品、橡胶、油漆、造纸等原材料工业和零配件等机械加工工业与测试设备的发展。粗略估计，与钱江摩托配套的企业有上千家，这些配套厂家平均每家按 200 人从业计算，创造的就业岗位就超过 20万个。

2.The contribution to provide job opportunities The continuous and fast development of Qianjiang Motors’ main trade contributed our country with making the production values, tax, margin, expanding the export amount, creating foreign exchange as well as increase the job opportunities. With the expand of the scale and quantities of the company, the improvement of the quality and technology drove the development of material industries such as steels, aluminums,plastics, electronics, chemical industry, oil, rubber, paints, paper making etc. and the development of the spare parts mechanical producing and testing equipment producing. Estimating generally, thousands of suppliers had been supplying productions for Qianjiang.If each factory need 200 workers, that means over 200,000 job opportunities are supplied.

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3 、对配套厂家的技术扶持，促进了制造水平的提高 钱江摩托一直致力于产品质量的提高，倾力打造具有钱江企

业文化特征的产品。 1999 年以来，相继获得了中国名牌产品，中国驰名商标等国家级荣誉；钱江产品质量稳步提升，同时促进了配套厂家零配件的质量提升。通过有效的政策引导和积极的技术扶持，相继有 300多家配套厂家通过了 ISO9001质量体系认证，质保体系不断完善，制造水平不断提高。

3. The technology support for the suppliers boost the improvement of the manufacturing.

Qianjiang Motors always focused on the improvement of the quality of the products, trying the best to make products endued with Qianjiang enterprises cultural characteristics. We already have gained the “Chinese Famous Product” and “Chinese Well-known Trademark” and other national honorary titles since 1999. The quality of Qianjiang’s products improved steadily, meanwhile enhancing the improvement of suppliers’ products. More than three hundred suppliers had passed the ISO9001 Quality Certificate. The system of quality guarantee was perfecting continuously and the manufacturing was improving.

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钱江优势——聚源强功

积极推行和实施管理创新、技术创新和制度创新，开创行业“市场管理，封闭销售”之先河，形成了“国有性质，民营机制”这一创新思路；积极与世界著名的整车及发动机设计和技术公司合作，研发具有自主知识产权的产品，形成世界先进水平的摩托车及发动机设计、制造技术，构建起钱江摩托强大的核心竞争力。更以“全球制造、卓越品质”的形象享誉海外！ Driving and carrying out innovation of management, technology and mechanism, Taking the lead to implementing the market policy of “Market Management and Enclosed Sales” in the same industry, and formed the new thoughts of “State nature ,civilian-run mechanism”. Cooperating with the world famous company for the design and technology of engine and whole bike. Researching and developing new product which we owns the intellectual property. Constructing our powerful competitiveness by these bikes and engines with world level. And then get its Reputation by “global manufacturer with extraordinary product quality”.

Qianjiang Advantage Gather resources&strengthen ovGather resources&strengthen overall competitivenesserall competitiveness

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“聚源强功”是钱江摩托在长期经营实践过程中形成的致胜理念，也就是“审天下之势，识天下之机，集天下之源，兴钱江之业”，通过集聚低成本生产资源、集聚全球顶尖技术、集聚先进管理模式和集聚产业多元化财富效应，增强钱江综合实力，促进钱江摩托的不断发展壮大 ! “Gather resources and increase overall competitiveness” is a principle leading to success formed during the long period of business operation by Qianjiang Group. To put it in another way of Qianjiang Group’s staff, it is “considering the world situation, knowing the world opportunity, gathering the world resources and promoting Qianjiang Group”, i.e. to integrate low cost production resource, global leading technology, advanced management mode.

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独具特色的研发模式Research and development mode with extraordinary characteristics 公司经过多年的实践和探索，逐步形成了独特的钱江研发模式：国外设计公司＋国内研发机构＋公司。公司不仅与欧洲著名设计、技术公司合作，而且还聘请日本发动机、外观设计专家和欧洲著名外观设计师来钱江长期工作，充分融入钱江研发团队。同时，公司充分利用国内较低的人力资本和明显的低成本制造优势，真正实现了“全球资源、优势整合、国际技术、钱江摩托”！

After many year experience and research, the company has gradually formed distinctive Qianjiang research & development mode, i.e. foreign design company + domestic research & development organization + company. The company not only cooperated with the famous European design and technology company, but also employed Japanese engine and external appearance design experts and famous European external appearance designers for long term to fully cooperate with the Qianjiang research & development team. Meanwhile, the company takes full advantage of the relatively low domestic labor cost and obvious low manufacturing cost to realize “global resource, advantage integration and international technology and Qianjiang brand motor ”!

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1 、法国现代发动机设计公司与法国雷诺汽车有超过 40 年合作经验，与标志雪铁龙集团有 30 年以上的合作经验，钱江集团与法国现代公司合作，联合开发发动机，同时法国现代还扶持提高钱江集团制造技术，使整个制造技术与国际最先进的发动机制造企业相媲美。

1. French Modern Engine Design Company: Qianjiang Group has over 40 years cooperation experienc

e with French Reynolds Automobiles Company, over 30 years cooperation experience with

钱江在摩托车外观及发动机核心研究开发领域积极加强与世界制造业各专业领域的著名设计技术公司合作，通过合作积极开发各种具有自主知识产权的产品。同时促进钱江技术人员掌握当今世界先进的设计技术理念，提高企业自主设计开发水平!

Qianjiang Group strengthens cooperation with corresponding famous design technology company of world manufacturing industry in fields of external appearance design of motor and key research & development of engine and actively develops various products with independent intellectual property rights. Meanwhile, the Group helps the staff to master the current world advanced design technology principle to improve its independent design and development ability!

Technological cooperationTechnological cooperation

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2 、意大利 DOLOMITICAD 公司是意大利著名的交通工具设计公司，有着丰富的汽车、摩托计、开发经验。根据公司研发的实际情况，聘请意大利著名设计师承担钱江 3款两轮摩托车的前期市场调研、外观设计和 A 面构建等关键部分的设计，并且其每完成一步都由钱江进行评审，保证了项目的质量。

2. Italy DOLOMITICAD Company is a famous transportation vehicles design company, which has rich experience in design and development of automobile and motor. Based on the actual condition of research and development, the company employed famous Italian designers to participate in the preliminary market research, external appearance design and A face structure etc. key parts design of 3 models of Qianjiang brand motor, all of which are to be examined by Qianjiang Group to guarantee the item quality.

3 、奥地利 KISKA 公司是欧洲乃至世界著名的外观造型设计公司。钱江集团与其合作，全新开发 XOR50cc、 125cc 踏板车， IDEO50cc 踏板车及越野车、沙滩车等多款面向欧美发达国家和地区的最新流行趋势车型。钱江在与 KISKA公司合作过程中，掌握了与世界同步的摩托车外观造型设计理念。

3. Austria KISKA Company is a famous external appearance design company, through the cooperation with which, Qianjiang Group developed most popular XOR50cc and 125cc pedal motor, IDEO50cc pedal, cross-country and sand-beach motor etc. many models for developed countries and regions of Europe and America. During the cooperation with KISKA Company, the Group mastered the world level design principle of motor external appearance.

Peugeot & Citroen Group. The Group also cooperated with French Modern Company in engine development and technological innovation of the Group. All these were carried out to improve the manufacturing technology to be a competitive rival to the most advance international engine manufacturing enterprises.

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钱江积极调整产品定位方向，将实现从原来的代步工具向世界高端

产品切入。已开始着手研发 600CC 及以上的高档摩托车以切入欧洲高端摩托车市场。在欧洲建立自己的研发中心和平台，以欧洲市场为主开发高端产品，再将已成功进入欧洲市场的高端产品进入美国市场及东南亚和非洲市场。

Qianjiang Group actively adjusted the product positioning to realize development from previous walking-free tool to world class hi-tech product. Presently, the Qianjiang Group has set out to do research and development of exclusive motor over 600cc for European exclusive motor market. Qianjiang Group will set research & development center and platform in Europe, aiming to develop hi-tech product mainly for European market while launches the product that sells well in European into market of America, Southeast Asia and Africa.

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市场创新之演变

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Marketing innovation course of Qianjiang MotorsMarketing innovation course of Qianjiang Motors

Qianjiang Group took the lead in implementing marketing strategy “market management and enclosed sales” and “one place one policy, one shop one policy, one motor one policy and price formula policy” based on principle “protect benefit of the dealers and serve sales terminal”.

For more effectively develop and serve the market, Qianjiang Group implemented new market management mode “integrating research, production and marketing and dynamically responding to the market”, and further deepened sales system reformation, formed composite force and actively and flexibly hold the market initiative according to principle “innovation, advantages utilization, resource gathering, and strengthen overall competitiveness”.

The establishment of Shanghai Qianjiang Motors Marketing Co., Ltd. indicated that the Qianjiang Group has finished upgrading from traditional marketing to modern marketing, from organization pattern of manufacturing and marketing integration to special market operation department. This is another great innovation in the operation history of Qianjiang Group. The newly established marketing company will become the center of decision, management, information, service and training. At that time, the Qianjiang “555 service” will trigger off service innovation of the industry and form distinctive “wearable” culture of Qianjiang brand.

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在立足国内市场的同时，公司积极拓展更为广阔的海外市场，不断健全和完善国际市场营销网络，充分利用国际、国内两个市场、两种资源！

At the same time of basing in domestic market, the company energetically develops the wider oversea markets, integrates and improves international marketing network, and makes the most of the markets and resources both international and domestic.

面对中国摩托车东南亚等市场的自相恶性低价竞争，公司审时度势，率先主动跳出价格战“怪圈”，进行了主攻欧美发达国家和地区的重大战略

转移，并在市场准入异常严格、消费要求近乎苛刻的欧美市场取得了辉煌战绩！近 5年来，公司累计出口整车 60多万辆，创汇逾 3 亿美元，其中 80%以上销往欧美发达国家和地区。 出口整车现已通过 EPA、 DOT、 EEC和 EMARK等严格的欧美认证。

Qianjiang Group successfully realized international market strategy trQianjiang Group successfully realized international market strategy transformation and occupied key point of the world marketansformation and occupied key point of the world market

成功实现国际市场战略转移，抢占世界市场制高点成功实现国际市场战略转移，抢占世界市场制高点

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Facing the vicious low price competition in Chinese, Southeast Asian etc. markets, the company considered the situation and became the first to get out of the “weird cycle” of the price war. After that, the company carried out large scale strategy transformation mainly towards developed countries and regions of Europe and America and made great achievements in European and American market which is of strict requirement of market access and consumption! In recent 5 years, the company has exported over 600,000 finished motors (30% of which was exported to developed countries and regions of Europe and America ) and earned foreign exchange USD300,000,000. During January to May 2005, the company has exported over 300,000,000 motors to European market. The finished motor has passed EPA, DOT, EEC and EMARK etc. strict European and American certification.

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2005 年 10 月，钱江摩托成功收购意大利百年摩企 Benelli公司。这是中国机械行业第一次真正实现了跨国收购欧洲企业，也是中国摩托车行业本土品牌在欧洲收购的第一家摩企！

In May 2005 ， Qianjiang successfully purchased Benelli company in Italy which has a history more than 100 years. This is the first company in Chinese manufacturing industry to realize the acquisition to European enterprise. It’s also the first motorcycle company that Chinese native motorcycle brand purchased in Europe.

Benelli公司成立于 1911 年，是意大利最早的摩托车制造商，也是世界上历史最悠久的摩托车制造商之一，在欧洲有着良好的品牌知名度和美誉度。

Benelli was founded in 1911.As the earliest manufacturer in Italy , it’s also one of the oldest motorcycle manufacturer in the world, Which possessed a good brand in Europe.

整合全球资源，参与国际竞争Integrating Global Resource, Participating International Competition

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“钱江”在经过充分调研和缜密考虑后实施了收购。收购成功后， Benelli公司将成为钱江摩托技术研发和拓展欧美市场的前沿基地与对外窗口。这对于钱江在欧洲建立高档摩托车生产基地，对于巩固和加强钱江现有欧洲市场，对于世界摩托车市场的进一步拓展有着重大的影响和深远的意义！同时，通过对 Benelli公司零部件的国产化不仅可以使钱江摩托零部件的制造技术提高到一个新的水平，而且能够迅速提高钱江整车、发动机的技术水平，并结束国内无高档大排量摩托车制造技术的历史。另一方面，钱江品牌形象将获得极大的提升，为品牌的国际化运作打下坚实的基础 .

“Qianjiang” Implemented the purchasing case after the full investigation and careful consideration. After the purchase, Benelli will be the frontal base and foreign window of Qianjiang for technical development and exploring the market of Europe and U.S. It has a great importance for Qianjiang to consolidate existing European market， establish high-class production basis of motorcycle as well as develop further world motorcycle market. At the same time, the manufacturing technology of part and even the whole bike and engine will improve to a high technique level, and end the history that there is no domestic manufacturing technology of big delivery capacity motorcycle. On the other hand ,the brand imagine of Qianjiang will get a great improving, and laying a good foundation for the internationalization of the brand.

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出口战略部署和战略目标

● 构建长远发展的平台：把欧美市场作为主战场，将欧美地区打造成为钱江实施摩托车国际市场营销战略的根据地。钱江已经在匈牙利和奥地利分别注册成立了两家合资公司，目的就是以此为平台进行整个欧洲的开发和管理，为未来进一步拓展国际市场打好基础。

●以产品不断推陈出新和高品质取胜：认真分析市场特点，找准市场定位，制定未来3－ 5 年新产品开发计划，不断将符合欧美市场的新产品推向市场，打造成中国在欧美踏板车市场的第一品牌和中国在美国市场大排量骑式车的最有力竞争者！

●以完善的售后服务体系为支撑：不断强化和完善售后服务体系，提升售后服务的质量和效率，为国际业务的开发提供坚实的服务保障！

●强化国际市场渠道管理，培育和不断提升品牌价值：不断加强对重点市场的销售通路管理，制定准确的市场定位，切入欧美高端摩托车产品市场，以优良的品质、完善的服务、时尚经典的外观不断提升钱江品牌价值！

●以点带面，优势互补，带动欧美以外地区的出口：利用欧美市场积累的经验和产品优势，带动周边海外市场的发展，最终形成以欧美为中心向周边市场辐射的市场格局。

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Export strategic deployment and objective Export strategic deployment and objective

● Build up platform for long term development: European and American market is regarded as the main market, where the international marketing strategy base of Qianjiang motor will be built up. Qianjiang Group has already established two joint-funded companies in Hungry and Austria as platforms for development and management of the whole Europe motor market and as foundation for further development of international market in future.

● Make success through continuously launch of new products and high quality: Qianjiang Group earnestly analyzes the market characteristics, makes correct positioning, works out new product development plan for the next 3 to 5 years, and continuously launches new products that sellable in European and American market, to build up a number one brand in European and American petal motor market and become most competitive Chinese rival in American large delivery capacity motor market.

● Supported by integrated after-sales service system: Qianjiang Group constantly strengthens and integrates after-sales service system and upgrade after-sales service quality and efficiency to provide firm service assurance for international business development.

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●Strengthen international market channel management, cultivate and upgrade brand value: Qianjiang Group constantly strengthens the marketing channel management of key market, works out correct market positioning, cuts into European and American exclusive motor product market, and continuously upgrades the Qianjiang brand value through high quality, integrated service, modern and classic exterior appearance.

●Start from point and spread to all and make use of all advantages from both sides to accelerate the export to other region besides Europe and America: Qianjiang Group takes advantage of the accumulated experience of European and American market and product advantage to accelerate the development of the surrounding oversea market and finally forms a market pattern with European and American market centered and surrounding market radiated.

● Qianjiang Group optimizes the product mix and riches product specification to form garden machine, open air amusement dilly, sports equipment, general-purpose gasoline engine etc. several product series and promotes non-motor product export by motor product export.

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钱江摩托拥有行业内无可比拟的设备优势， 自“八五”以来，公司累计投入十多亿元资金，用于技术创新和技术改造，引进世界一流的开发、制造和检测试验设备，在开发和制造的软硬件上形成了行业内相对领先的技术优势。

Since the “Eight Five Years Plan”, the c

ompany has invested over RMB1,000,000,00

0 for technological innovation and reformati

on and introduction of world first class devel

oping, manufacturing and testing equipment.

In this way, the company formed relatively g

reat technological strength in aspect of devel

oping and manufacturing hardware and soft

ware in the industry.

1. World class manufacturing equipment1. World class manufacturing equipment

Nine shafts digital control powerful gear shavin

g machine from German, eight shafts digital control

high efficiency gear-hobbing machine from Americ

a, six shafts powerful gear honing machine from Ge

rman, Switzerland Mikelan machining center, Japan

ese Muye machining center, German Yipusen hot tr

eatment multifunction boiler production line, vertic

al standing low voltage casting machine from Japan,

digital control hobbing cutter sharpener from Japan

and German Kelinbeige high precision gear measuri

ng center.

设备优势Equipment Advantage

29

名 称Item

数量Qty.

价值( 万元 )Price

(Ten thousand R

MB)

功 能Function

自动排放分析系统（小野 HORITA ）Automatic discharge analyzing system (kono HORITA)

2 套2 set

s

1000 测量工况排放和摩托车整车匹配，模拟实际路况准确地测出所需数据，使整车的优化工作变得有效快速。It can analyzes the matching of the operating condition and discharge with the entire finished motor and simulate the actual road condition to precisely work out the data needed for more effective and quick motor optimization.

美国 Pro/E 软件及高档 Compace 电脑American Pro/E software and high class Compace computer

50套

50 sets

1700 国际先进的大型三维造型软件，可快速设计三维图型，进行模拟装配，大大缩短开发周期。The world advanced large scale three-dimensional design software can quickly design three dimensional graphics and simulate assembly, which greatly shortens the developing cycle.

噪音振动分析仪及相关项目）（ 与 英 国 Romax 技 术 合作）Noise and vibration analyzer and relative items

1 套1set

1000 全面精确地测试传动系统的振 / 噪特性，准确检查出所有主要原因，优化最佳改进方案。It can comprehensively and precisely analyze the noise and vibration features of the drive system to find out all the causes for design optimization and scheme improvement.

Romax 齿轮箱设计分析软件及相关项目Romax gear box design analyzing software and relative items

1 套1set

1000 检验设计的可行性以及设计质量的高低，指导设计人员有效地修改设计，消除工程师修改设计的盲目性。It can check the feasibility and quality of the design and guide the designer to effectively revise the design to avoid blindness of design revision.

2. World class developing method2. World class developing method

30

名 称Item

数量Qty.

价值( 万元 )Price

(Ten thousand R

MB)

功 能Function

奥 地 利 BOOST 、 FIRE 、TYCON 设计软件（ AVL公司 Austrian BOOST, FIRE, TYCON design software（ AVL company ）

1 套1set

190 模拟发动机工作过程，完成发动机优化设计，代表了当今世界最先进的设计方式。It can simulate the working process of the engine to optimize the engine design, which presents the most advanced design method in the current world.

三座标测量仪（意大利 coord3 ）three-coordinates measuring machine (Italian coord3)

5 套5 set

s

150 快速准确测量实体模型数据，为计算机提供有效的基础数据输入。It can quickly and precisely measure the physical model data and provide effective basic data input for the computer.

测功机Dynamometer

11套

11 sets

150 可测出发动机转速、扭矩、功率、油耗。It can measure the revolution, toque, power and oil consumption of the engine.

移动式三维扫描系统（德国 Comet Vario Zoom VZ400 ）Portable three-dimensional scanning system

1 套1set

100 快速、方便、精确测量外壳体High speed, convenient operation and precise measurement of outer casing

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车灯检测中心从澳大利亚引进目前世界上最先进的机车灯光检测系统：包括光源的光电参数分析系统、配光检测系统、回复反射器自动检测系统、 CCD光谱摄制纹以及自动超强纠错自反馈系统，能精确展现最终产品的光学性能。检测中心于 2005 年 3 月 18日获得了 CNAL 签发的国家实验室认可证书。这是我国摩托车行业第一方实验室取得的第一家国家实验室认可。在灯具认证方面，中心的检测能力得到了 VCA、 KEMA等权威机构的认可，中心可独立检测产品并出具权威机构认可的检测报告。

世界一流的车灯研发中心world first class vehicle light research & development centerworld first class vehicle light research & development center

公司投资 1900 万元人民币建成了集一流设备、一流工艺、一流理念于一体的车灯涂装车间。该车间实施前照灯透明灯罩硬涂膜 UV光固化工艺，使前照灯的透明灯罩上涂上一层透明光亮、几乎永不磨损的 UV 硬膜；成功应用 BMC前照灯反射镜注射成型工艺，完全满足GB/10485-1989 中汽车灯具耐环境及试验要求！

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The vehicle light detection center introduced the most advanced detection system in the world from Australia. The system consists of photoelectrical parameter analyzing system, light distribution detection system, reflector automatic detection system, CCD spectrograph and automatic super error correction self feedback system, which can precisely show the optical property of the finished product. The detection center obtained “National Lab Certificate” issued by CNAL on March, 18th 2005, which is the first lab in motor manufacturing industry in China that was approved as “National Lab”. Besides, the detection center also got certifications from VCA, KEMA etc. authoritative organizations and it can both independently carry out production detection and issue authoritative organizations authorized detection report.

The company has invested RMB19,000,000 to establish a vehicle light painting and assembly workshop with integration of first class equipment, process and principle. Hard paint film UV light solidifying technology is adopted to paint the transparent shade of the head light with a transparent layer on and almost never-wore-out UV hard film. BMC head light reflector injection molding technology has been successfully applied to meet the vehicle light environment and detection requirement of GB/10485-1989.

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　通过 20年的发展，钱江积累了丰富的技术、市场、资金、人才等方面的资源，在国内摩托车市场处于举足轻重的地位 .钱江已成为本土品牌中最具创新能力和差异化策略最成功的企业。

After twenty years’ development, Qianjiang accumulated abundant resource of technolog

y ,market ,capital and personnel ,it has been holding the balance of domestic motorcycle market. Qi

anjiang already became the most successful native brand in difference strategy and innovation.

钱江特色 钱江特色 Qianjiang CharacteristicsQianjiang Characteristics

一、 2005 年，全球率先使用 FAI电喷技术

In 2005, Take the lead in applying FAI electric injection technology in the world

钱江电喷车采用世界上先进的摩托车 FAI电喷技术。 FAI是专门应用于中小排量发动机的电子燃油喷射技术体系，与传统的化油器供油系统相比，可使发动机功率提高 10% ，在相同油耗下扭拒可增大 20% ，加速性提高 23% ，油耗降低 20%-30% ，废气排污量降低 34%-50% 。在采用闭环控制并加装三元催化器后，废气排放率可降低 73% 。

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Qianjiang electric injection motorcycle adopt the most advanced FAI technology. FAI is a electric fu

el injection technology system which is specially adopted to the engine with small and medium discharg

e capacity. Comparing with the traditional carburetor ,it can improve the power of engine by 10% ， aug

ment the torque by 20% in the same fuel consumption, heighten the acceleration quality by 23% ,reduce

the fuel consumption by 20%-30% and exhaust emission by 34%-50%.The exhaust emission can even re

duced to 73% if applied closed loop control plus three element catalyser.

二、超耐磨技术 Super Antifriction Technology

发动机是摩托车的“心脏”，摩托车质量优劣的关键在于发动机性能。钱江不仅注重整车外观质量，并且掌握和综合运用 3项世界领先的抗磨技术，形成了钱江独特的发动机超耐磨技术：钱江独有耐磨技术 + 道康宁抗磨技术 + 摩托车专用安耐驰抗磨技术三者完美结合，成功开发出钱江摩托独创的超耐磨技术和产品，达到了四重保护：预变形保护、固体膜保护、黑机油保护和离子修复保护！在 5 万公里试验中得出的数据是： 5 万公里主要零部件磨损接近于零，整车油耗下降 20% ，并在平台试验中创造了无机油状态行驶 2000公里。

Engine is the heart of the motor and the performance of the engine is the key of the motor quality. Qianjiang Group not only puts stress on the external appearance but also masters and integratedly applies 3 world advanced antifriction technologies to develop Qianjiang style engine super-antifriction technology. With the perfect combination of Qianjiang Group exclusively possessed antifriction technology, Daokangning antifriction technology and special purpose Annaichi motor antifriction technology, the Group successfully developed Qianjiang style exclusive super-antifriction technology and product and realized quadruple protections which were deformation protection, solid film protection, black engine oil protection and ion recondition protection!

35

三、率先行业独创“ 555 服务” Take the lead in implementing “555 service” in the same industry

“555服务”标准是： 5万公里免费使用专用机油， 5万公里或两年内发动机因质量问题需开中箱维修的免费更换发动机一台。

“555服务”是基于耐磨技术为基础的，有了技术优势的支撑，5万公里上门换油保养服务只需 10 次，机油成本只需 10桶，这就使得我们在服务次数、服务成本上占尽优势。其他品牌无论从哪方面都难以模仿操作，除非付出高于我们 5 倍以上的成本。

The standard of “555 service”: Using special oil for free in 50,000Km; Changing a new engine if any trouble occurred and need to maintained it after open the center box in 50.000Km or during the first two years.

“555 service” based on the antifriction technology, it only need 10 times of oil change and 10 barrels of oil because of our technical advantage, this make us can take the full advantage in the times of service and the cost of the service. Other brands are difficult to copy our way unless to paid five times more of the cost than us.

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到 2010 年， “十一五”期末，钱江摩托将实现整车销量 150 万辆，国内市场占有率达到 10%的产销目标；实现销售收入 60 亿，税利 6亿元，其中出口 40万辆，创汇 1.8 亿美元。

By 2010, the sales revenue of Qianjiang Group will reach RMB10,000,000,000, among whi

ch the sales revenue of motor will be RMB6,000,000,000 and that of non-motor industry wil

l be RMB4,000,000,000. By the end of “Eleventh Five Years Plan”, the sales volume of finis

hed Qianjiang brand motor will be 1,500,000 (among which 400,000 motors is exported), th

e tax paid will be RMB1,000,000,000 and foreign exchange earned will be USD180,000,000

国外市场销售Oversea market sa

les

国内市场销售Domestic marke

t sales

60

50

50

6040

50

50

50

Development planning of Qianjiang钱 江发展规划

37

钱江将凭借先进的技术实力，明显的低成本优势和灵活的企业机制等综合竞争优势，积极实施名牌战略，走质量效益型发展之路，实行多元经营，将钱江摩托打造成为世界级的摩托车生产企业和一个集、科、工、商、贸于一体的现代化大型企业集团！

With advanced technological strength, obvious low cost and flexible enter

prise mechanism etc. comprehensive competitive advantages, Qianjiang Grou

p energetically adopts famous brand strategy and quality and efficiency type d

evelopment mode and carries out diversified business operation, to promote th

e Qianjiang Group to become not only a world class motor manufacturing ent

erprise but also a modern large size enterprise group integrating science, indu

stry, commerce and trade.

Development planning of Qianjiang钱 江发展规划

38

钱 江 大 事 记Meaningful events record of Qianjiang Group

钱 江 大 事 记Meaningful events record of Qianjiang Group

1 1985 年 8 月生产出第一辆摩托车：西湖牌 250-B 摩托车。 The first motor was produced on Aug. 1985:Westlake brand 250-B motor.2 1991 年被浙江省计划经济委员会、浙江省统计局评为“经营规模全省 180 位，经济效

益全省 470 位”。 Listed in “provincial top 180 operation scale and top 470 economical efficiency enterprises lis

t” by Zhejiang Province Planning and Economy Committee and Zhejiang Province Statistic Bureau in 1991.

3 1992 年在浙江省计划经济委员会、浙江省经济体制改革委员会、中国企业评价中心浙江分中心的进行全省工业企业排序中，进入“经营规模全省 100 位，效益第 14 位，行业规模第 3 位”。

Listed in “provincial top 100 operation scale, top 14 economical efficiency and top 3 industrial scale industrial enterprises list” by Zhejiang Province Planning and Economy Committee, Zhejiang Province Ecumenical Structure Reformation Committee, Chinese Enterprise Evaluation Center Zhejiang Branch Center in 1992.

4 被浙江省计划经济委员会、浙江省统计局、浙江省劳动厅、浙江省人事厅批准为中型二型企业。

Approved as medium size second enterprise by Zhejiang Province Planning and Economy Committee, Zhejiang Province Statistic Bureau, Zhejiang Province Labor Office and Zhejiang Province Personnel Department.

5 1993 年被国家统计局评为中国 500 家最大交通运输设备制造企业，位居 148 位， Listed in the top 500 largest Chinese transportation vehicles manufacturing enterprises as 148 th

by National Statistics Bureau in 1993.

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6 荣获一九九三年浙江省人民政府颁发的“浙江省技术进步优秀企业”。

Awarded the honorary title “Zhejiang Province Technology Progress Excellent Enterprise” by Zhejiang Province People’s Government in 1993.

7 1994 年荣获浙江省计划经济委员会、浙江省统计局颁发的“进入全省‘最大经济效益’工业企业评价序列荣誉”。

Awarded the honorary title “Provincial Industrial Enterprise of Largest Economical Efficiency” by Zhejiang Province Planning and Economy Committee and Zhejiang Province Statistic Bureau in 1994.

8 1994 年在浙江省计划经济委员会、浙江省统计局发布的企业评价排序中，荣获“全省最大经营规模”序列。

Awarded the honorary title “Provincial Industrial Enterprise of Largest Operation Scale” in enterprise valuation by Zhejiang Province Planning and Economy Committee and Zhejiang Province Statistic Bureau in 1994.

9 1994 年在国家统计局、中国行业企业信息中心发布的以利税总额排序中，荣列“中国交通运输设备制造行业百强企业第 32 位”。

Listed in the Chinese transportation vehicles manufacturing industry top 100 enterprises as 32nd in the total profit and tax ordering list by National Statistics Bureau and Chinese Industrial Enterprises Information Center in 1993.

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10 被中国机械工业百家企业评价委员会评定为“一九九四年中国机械工业百家最大工业 企业”。

Awarded the honorary title “1994 Largest Chinese Mechanical Industry Top 100 Industrial Enterprises” by China Mechanical Industry Top 100 Industrial Enterprises Evaluation Committee.

11 1994 年被国家统计局评为“中国行业一百强”。

Appraised as “Chinese Industry Top 100” By National Statistics Bureau in 1994.

12 荣获一九九五年度“浙江省机械工业优秀企业”称号。

Awarded the honorary title “Zhejiang Province Mechanical Industry Excellent Enterprise” in 1995.

13 荣获 1995 年浙江省计经委、浙江省经济体制改革委员会、浙江省统计局、浙江省企业评价中心颁发的“浙江省最佳经济效益工业企业”、“浙江省最大工业企业荣誉”。

Awarded the honorary title “Zhejiang Province Industrial Enterprise of The Best Economical Efficiency” and “The largest Scale Industrial Enterprise of Zhejiang Province ” by Zhejiang Province Planning Economy Committee, Zhejiang Province Economical Structure Reformation Committee, Zhejiang Province Statistics Bureau and Zhejiang Province Enterprise Evaluation Center in 1995.

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14 一九九六年钱江牌 QJ125型摩托车被中国科学协会中华科技精品推展活动组委会、中国汽车工程学会评为“摩托车中华精品”。

Qianjiang brand QJ125 motor was appraised as “Chinese Exclusive Motor” by Chinese Science Association Chinese Scientific Excellent Product Promotion and Exhibition Committee and Chinese Automobile Engineering Association in 1996.

15 荣获一九九六年“中华人民共和国海关信誉良好企业”荣誉。 Awarded the honorary title “Good Customs Credit Enterprise of The People's Republic of

China” IN 1996.16 1997年浙江钱江摩托集团有限公司率先在同行业通过德国 TUVIS09001认证。 Zhejiang Qianjiang Group Co., Ltd. became the first in the motor manufacturing industry t

o pass German TUVIS09001 certification in 1997.17 被省人民政府评为“浙江省重合同守信用先进单位”。 Appraised as a company “strictly abide by contracts and with punctuality” by Zhejiang Pro

vince People’s Government.18 1998 年 8月 18日，“钱江”商标被认定为浙江省著名商标。 Trademark “Qianjiang” was recognized as well-known trademark of Zhejiang Province in

Aug. 18th 1998.

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19 1998 年 7月 23日，浙江省委副书记刘枫来钱江考察，并提笔写下了“创中国摩托车第一名牌”。

Appraised as “Number One Chinese Motor Famous Brand” by Deputy Secretary of Zhejiang Pr

ovince Liu Feng on July 23rd 1998.

20 1999 年 12 月 5日，中共中央政治局委员、国务院副总理曾培炎视察钱江。 Member of the Political Bureau of CPC Central Committee and Deputy Primary of State Depart

ment Zeng Peiyan visited Qianjiang Group on Dec. 5th 1999.

21 1999 年 12 月 5日，钱江迈向新世纪誓师大会在北京人民大会堂举行。 The Qianjiang Group held a swear meeting in People’s Conference Hall on Dec. 5th, 1999.

22 2000 年 1月 8日，全国人大常委会副委员长王光英视察钱江。 Vice Chairman of Standing Committee of the National People's Congress Wang Guangying visit

ed Qianjiang Group on Jan. 8th 2000.

23 2000 年 8月 20日，浙江省委书记张德江视察钱江。 Secretary of a Zhejiang Provincial Party Committee Zhang Dejiang visited Qianjiang Group on

Aug. 20th 2000.

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24 2000 年 9月 5日，中共中央政治局委员、全国人大常委会副委员长田纪云视察钱江。 Member of the Political Bureau of CPC Central Committee and Vice Chairman of Standing Co

mmittee of the National People's Congress Tian Jiyun visited Qianjiang Group on Sep. 5th 2000.

• 2000 年 9月被国家质量技术监督局授予“全国质量管理先进企业”。 Awarded the honorary title “National Level Quality Management Advanced Company” by Nati

onal Quality and Technology Supervision Bureau on Sep. 2000.

26 2000 年 12 月 30日，钱江第 100 万辆摩托车下线。 Qianjiang Group produced 1,000,000 motors on Dec. 30th 2000. 27 2001 年 7月荣获全国机械工业优秀质量管理小组优秀企业称号。 Awarded the honorary title “National Mechanical Industry Excellent Quality Management Grou

p and Enterprise” on July 2001.

28 2001 年被评为全国机械工业核心竞争力十强企业。 Appraised as the “National Mechanical Industry Top Ten Enterprises of Key Competitiveness” i

n 2001.

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29 2001 年全国首批“重合同，守信用企业”。 Appraised as the first group company “strictly abide by contracts and with punctuality” in 2001 30 2001 年 9月钱江 QJ100 摩托车（两轮）获首届“中国名牌产品”称号。 The Qianjiang brand QJ100 motor (double wheels) was designated as “Chinese Famous Product”

on Sep. 2001.31 2002 年被中国机械工业联合会授予“管理示范企业”。 Awarded as the “Management Demonstration Enterprise” by Chinese Mechanical Industry Asso

ciation in 2002.32 2002 年钱江摩托获“中国驰名商标”。 The trademark of Qianjiang brand Motor was designated as “Chinese well-known trademark ” in

2002.33 2003 年 2月 14日，浙江省委书记习近平视察钱江。 Secretary of a Zhejiang Provincial Party Committee Xi Jinping visited Qianjiang Group on Feb. 1

4th 2003. 34 2003 年 3月 18日钱江摩托获国家经贸委颁发的《摩托车生产准入证》。 Qianjiang Motors obtained “Access Certificate of Motor Manufacturing” issued by National Ec

onomy and Trade Committee on March 18th 2003.• 2003 年钱江摩托成为“中国顶尖出口企业”。 Qianjiang Group became “Top Chinese Export Enterprise” in 2003.

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36 2003年 9月 27日，全国政协副主席、中国工程院院长徐匡迪率十名工程院院士视察钱江。 Vice Chairman of National political consultative conference and Chief of Chinese Engineering Institute Xu K

uangdi together with over 10 engineering academician visited Qianjiang Group on Sep. 27th 2003. 37 2004年 7月获全国首批“全国工农业旅游示范点”称号。 Designated as the first group “National industrial and agriculture tourist demonstration destination” on July 20

04.38 2004年 9月钱江摩托车 QJ100CC以上（含 100CC）获“中国名牌产品”称号。 Qianjiang brand motors over QJ100CC (including 100CC) are titled as “Chinese Famous Product” on Sep. 200

4.39 2004年 12月 28日，钱江摩托灯具检测中心获得中国实验室国家认可委员会（ CNAL）认可。 The light detection center of Qianjiang Motors obtained certification of Chinese National Lab Certification Co

mmittee （ CNAL ） on Dec. 28th 2004.40 2005年 3月 9日，阿根廷、巴西、智利、古巴、墨西哥等拉美七国驻上海总领事来钱江参观。 Seven consuls general in Shanghai of Argentina, Brazil, Chile, Cuba and Mexico etc. visited Qianjiang Group

on Sep. 3rd 2003. • 2005年 4月 18日，上海钱江摩托营销有限公司的成立是钱江发展史上的一个新纪元。 The establishment of Shanghai Qianjiang Motors Marketing Co., Ltd on April 18th 2005 was a great even in th

e development history of Qianjiang Group. • 2005年 5月 9日被誉为乒乓常青树、世界冠军瓦尔德内尔和前世界冠军庄则栋一行来钱江参观旅游。 Famous world table tennis champion Waerdeneier and former world table tennis champion Zhuang Zedong vi

sited Qianjiang Group on Sep. 5th 2005.

1999 年 12 月 5日钱江集团在人民大会堂召开誓师大会

The Qianjiang Group held a swear meeting in People’s Conference Hall on Dec. 5 th, 1999.