color theory how to use color in design. the color wheel tthere are twelve segments of color in the...

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Color Theory How to use Color in Design

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Color Theory

How to use Color in Design

The Color Wheel There are twelve segments of

color in the color wheel

The twelve segments consist of primary, secondary, and tertiary hues and their specific tints and shades

The three primary colors (red, yellow, and blue) form an equilateral triangle within the circle

The three secondary colors (orange, violet, and green) are located between each primary colors and form another triangle

The six tertiary colors (red-orange, yellow-orange, yellow-green, blue-green, blue-violet, and red-violet) are a result from the combination of a primary and a secondary

Breaking Down the Color Wheel

The Process

Aspects of Color

The aspects or qualities for color refer to colors and color combinations that evoke certain emotional responses

Hot

Cold

Warm

Cool

Light

Dark

Pale

Bright

Hot!Hot refers to red in full saturation

Hot colors can attract attention

Hot colors are strong, and aggressive and seem to vibrate within their own space

Hot colors can increase blood pressure and stimulate the nervous system

ColdCold refers to fully saturated blue

Cold colors remind people of ice and snow

Cold slows the metabolism and increases people’s sense of calm

WarmAll hues that contain red are warm

It is the addition of yellow to red that makes warm colors substantially different from hot

Warm colors are comforting, spontaneous, and welcoming

CoolCool colors are based in blue

They differ from cold colors because of the combination of green

Cool colors, such as blue and green are seen in nature

Cool colors make us think of spring and give us a sense of renewal, soothing, and calm

LightLight colors are pale pastels

Light colors are almost transparent

Light colors open up the surroundings and suggest airiness, rest and liquidity

DarkDark colors are hues that contain black in their composition

Dark colors close up space and make it seem smaller

Dark colors are concentrated and serious in their effect

They suggest autumn and winter

Combining lights and darks together is a common and dramatic way to represent the opposites in nature such as night and day

PalePale colors, like ivory, light blue, and pink, suggest gentleness

Because they are calming colors, pale hues are frequently used in interior spaces

Pale hues are the softest pastels

They contain at least 65% white in their composition

Pale is used to create a soft or romantic feel

BrightThe amount of pure color within a hue determines its brightness

Bright colors are vivid and attract attention

Bright colors never go unnoticed

They are exhilarating and cheerful, bright colors are perfect for packaging, fashion and advertising

Basic Color Schemes

Basic Color Schemes