© cms made easy 2010 how to get pulled on the internet david saul, md get found (flirt) get liked...
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© CMS made easy 2010
How to get Pulledon the Internet
David Saul, MDwww.cmsmadeeasy.com
Get found (flirt)Get liked (wear lipstick)
Get pulled!
Edit your own WebsiteManage your own SEO
© CMS made easy 2010
Punch above your Weight• Customer loyalty is no longer a given• Most people check out the competition
before buying• People will buy online if they can
© CMS made easy 2010
Internet Marketing
Take Mr Google Searcher, online at 1:00 am.
He wants to buy a new drill to put some shelves up.…
What he is looking for may not be what he should buy.
Your pushy sales message may not be what’s on his mind.
1. He is ready to buy
2. May respond to brands, but will compare
3. He knows what he is looking for and will PULL it from his searches
© CMS made easy 2010
Findability - SEO
Search Engine Optimisation (SEO)The things you do to a Web Page
to make it ATTRACT Search Engines.
This doesn’t necessarily get you on Page 1, but it is an essential pre-requisite. What gets you on page 1 is Website Promotion …
• Use good URL and Page File Names• Research Keywords• Write good Content• Use all the Tags• Use a Sitemap and Robot files
© CMS made easy 2010
Findability - SEM
Web & Search Engine Marketing (SEM) The things you do to a Website to make it POPULAR on
the web.•Get good, relevant external LINKS•Register (Google, Alexa, DMOZ, Yahoo, 500+ more!)•Submit Articles www.articledashboard.com, www.submityourarticle.com
•Start a BLOG•Send out Press Releases e.g. www.prlog.org
•Promote Bookmarking e.g. www.delicious.com, www.stumbleupon.com
•Socialise - Twitter, Facebook, LinkedIn•Publish Multi-Media•Join in – forums, comments …•Newsfeeds
© CMS made easy 2010
High Page Ranking
Good SEO
Good SEM
“Findability”
© CMS made easy 2010
You got Pulled – now Push
Landing PagesAn Optimised Page, designed to get PULLED
Two stage process• The Search Engine View (get pulled)• The first page seen on your website (first kiss)
© CMS made easy 2010
Like Me
Landing Page
If you’re lucky,
you’ll get
2 second
sto sell your message.
© CMS made easy 2010
Findability
Internet Marketing (SEM)
Good SEO Good SEM
Good Landing Pages
moreLeads
more
Sales&
© CMS made easy 2010
The Landing Page Rules
Latest survey of top
Leaders in the SEO industry.Download your
FREE copy
Try our site assessment test online.
Click here to start.
Sign up for our free CMS
and SEO Newsletter.Register
See back copies.
27 Top Tips for Search
Engine Optimisation
Look what some of our
clientshave achieved.
1. Bold confirmation you’re in the right place2. Clear and simple3. Limited navigation
– Looks professional (1/2 second judgement), uncluttered, not brassy …
– Clear HEADING saying “Hey – we do Simple CMS stuff”– Reason to buy “Cheap CMS – deal ends Saturday”
• Summary benefits– Clear CALL TO ACTION - e.g. Complete our form (prominent – he’s ready to buy)
© CMS made easy 2010
In Summary…
• Design and Optimise Landing Pages• Promote the Website• Measure and Improve
• Research Keywords
© CMS made easy 2010
More Training
Other Webinars from CMS made easy
• How to Research Keywords
• SEO in detail
• Google Adwords
• How to create Landing Pages
For further details email [email protected]
© CMS made easy 2010
Useful Linkswww.cmsmadeeasy.com
Keyword Toolsadwords.google.com/select/KeywordToolExternalwww.cmsmadeeasy.com/webceo.html www.goodkeywords.com/www.keywordspy.co.uk
Publicationwww.articledashboard.comwww.ezinearticles.comwww.getslightlyfamous.com
Technical Toolswww.browsershots.org
References
© CMS made easy 2010
On the Internet, nobody knows you’re a dog!
Edit your own WebsiteManage your own SEO
David Saul0705 080 [email protected]
Strategic Growth programmesWebsitesContent ManagementSEO and SEM programmesTraining & Support
www.cmsmadeeasy.com