~ clark lee, assistant director for training and professional development, university of south...
TRANSCRIPT
~ Clark Lee, Assistant Director for Training and Professional Development, University of South Carolina
~ Denise Wellman, Director of Visitor Center, University of South Carolina
Sponsored by the Research and Assessment Committee
CiVSA Member ProfileCiVSA Member Profile
•59 of 117 institutions completed the campus visit survey
•Average membership years in CiVSA = 2 years•Member less than 1 year = 10 members
(of 59 sampled)•Member for 5 or more years = 5 members
(of 59 sampled)
CategoriesInstitution
Classification **Enrollment
Range
VS2 very small 2 year <500
S2 small 2 year 500-1999
M2 medium two year 2000-4999
L2 large two year 5000-9999
VL2 very large two year at least 10000
VS4 very small four year <1000
S4 small four year 1000-2999
M4 medium 4 year 3000-9999L4 large 4 year >10000
**Carnegie Classification http://www.carnegiefoundation.org/classifications
Profile of InstitutionsProfile of Institutionsn=59n=59
Office locations Sq. Ft
Average for stand alone VC 4825.85
Average for VC within Admissions ** 50799
Average Admissions 6642
**Two L4 institutions reported 75,000 and 519,000 in square footage
Other
Admissions (Undergrad & Grad combined)
Orientation, Outreach and Transition Services
Visitor Services (part of Enrollment Services)
Visitor Center within University Relations, Communications and Marketing
Job Title of Immediate Supervisor: Other Director of Orientation, Outreach and
Transition Programs Assistant Vice Provost
Manger, Student Information Services Associate Vice President
Welcome Center Manager Director of Communications
Director of New Student Services Director of Integrated Branding
Campus Visit Program Reporting Lines
Other conferences that CiVSA members Other conferences that CiVSA members attend attend
Other: Expendables Ivy Plus (*counted in National tally) National Association of Baptist Enrollment Professionals (*counted in National tally) RAMACA SCACA SEC-Ad-Net
Tour Reservation SystemTour Reservation System
Variety of Tours offered: Other (please specify)
Graduate & athletic tours provided by other departmentsCell phone tour, cable car tours, campus bear tours, philanthropy tours, CalKids tour
Undergraduate Campus Tour Undergraduate Campus Tour ScheduleSchedule
*12pm tours included as morning tour
Of those offering Saturday Tour
Options
Of those offering Sunday Tour Options
Number of Visitors per Number of Visitors per Undergraduate TourUndergraduate Tour
Tour Starting Locations
Tour Ending Locations
Other areas that are shown on toursCourtyard Health Center/InfirmaryGreek Row Student Life
Church Aquatic CenterEngineering Student Support AreaLaw Quad AdministrationBasketball Arena Historic HorseshoeStadium Model RoomAdmissions QuadBookstore
Admission Information Session part of Campus Tour
Admission Information Session Location
Admission Information Session Scheduling
Who Conducts Admission Information Session?
Housing Only: OtherResidential Life offers these
toursIf the prospect has already been to campus or in special casesThe Housing Ambassadors offer tours on an on-call basis.
Housing Only Tours
Overnight Visits
Methods of Giving Directions to Campus
Visitor Feedback
Common Types of Feedback
Other Types of Feedback
Card for Prospective Visits. Online for admitted visits. Evaluation of tour directly following the tour, and then survey sent to families from President to be returnedEmailed survey they have to send back via emailQ&A on tour- email feedback
Utilization of Feedback Received
Use to make judgments to further enhance the program.
Director of Student Recruitment collects information.
Share with admissions office staff.
To adapt tour to better suit visitors' needs/expectations.
Utilization of Feedback: Campus Visit Program within
Office of Admissions S4 Institution
Utilization of Feedback: Campus Visit Program within
Office of Admissions M2 Institution
Utilization of Feedback: Campus Visit Program within
Office of Admissions M4 Institution
Utilization of Feedback: Campus Visit Program within
Office of Admissions L4 Institution
SizeRange of #
guidesAverage per institution
L2 8 to 10 9L4 5 to 150 49M2 30 30M4 12 to 200 54S4 10 to 50 22
Average Tour Guides per Institution
Paid Volunteer Both
Visitor Center (stand alone) 75% 25%
Visitor Center within Admissions 56% 19% 25%Admissions 52% 40% 8%
Other 60% 40%
Provide Training Once Each Semester/Quarter
Visitor Center (stand alone) 4
Visitor Center within Admissions 7
Admissions 11Other (Orientation and VS w/in
Enrollment)2
Research proved that formal training was effective. Informal coaching, however, was the most effective…
Exceptions to dress codeNo flip-flops/open-toed shoes 11.11%No shorts 1.85%No hats 3.70%No sunglasses 3.70%No visible Greek affiliations 3.70%