’

CHINA STRATEGY自然出版集团在中国的策略

Felix Cheung 张文浩 Editor of Nature China 《自然中国》编辑

On behalf of David Swinbanks, CEO of NPG Nature Asia-Pacific谨代表自然出版集团亚太区分公司首席执行官 David Swinbanks 先生所作的演讲

• Output of scientific papers from China has soared in the past few years, now surpassing Japan and is likely to surpass UK

Source: ISI Web of Science

Total ISI

Papers

Year

100,000

50,000

1990

Japan

UK

China

Korea

Singapore

Output of scientific papersChina growth

2000 2007

India

Taiwan

• Japan publishes the most high citation papers from Asia- Pacific, but China is fast catching up

Source: ISI Web of Science

Numberof

Papers

Citations

3,000

2,000

20 - 50

Impact of scientific papers

1,000

50 - 99 100+

JAP

UK

CHI

IND JAP

UK

CHI IND JAP UKCHI IND

Numberof

Papers

1,000

500

2003 2006

China growth

• China’s key strength is chemistry, publishing more high citation papers than the UK and Japan.

Number of High

Citation Papers1,200

600

Key strengths

Chem

istry

Physic

s

Med

ical

Life

Scienc

e

Pharm

acolo

gy

Mat

erial

s

Astron

omy

Earth

&

Enviro

nmen

t

China growth

*Sept 2008 analysis of ISI registered papers published in 2006# High citation papers = papers with >20 cites in two years

• Chemistry is China’s strongest field by far -- 37% of high citation papers are in Chemistry

Source: ISI Web of Science

40%

20%

Key strengths

Chem

istry

Physic

s

Med

ical

Life

Scienc

e

Pharm

acolo

gy

Mat

erial

s

Astron

omy

Earth

&

Enviro

nmen

t

China growth

*Sept 2008 analysis of ISI registered papers published in 2006# High citation papers = papers with >20 cites in two years

Percentage of

High Citation Papers

Nature and its sister journalsNPG worldwide

Since 1869…

From 1991 to 2000…

From 2001 to 2008…

Launching in 2009…

• Apart from Nature, NPG publishes Nature research journals, Nature Reviews, Nature Clinical Practice and a range of prestigious journals including society-owned publications

…

Ai Lin Chun 庄爱琳Associate EditorNature Nanotechnology(Based in Tokyo)

• Chinese-speaking editors have been appointed in our Tokyo office because of the rapidly growing strength of industrial and academic research in China

Rachel Pei Chin Won 温佩君Associate Editor

Nature Photonics(Based in Tokyo)

NPG in the Asia-Pacific

Nature and its sister journals

Oliver GraydonChief Editor

Nature Photonics(Based in Tokyo)

David PileAssociate Editor

Nature Photonics(Based in Tokyo)

Ai Lin Chun 庄爱琳Associate EditorNature Nanotechnology(Based in Tokyo)

Rachel Pei Chin Won 温佩君Associate Editor

Nature Photonics(Based in Tokyo)

NPG in the Asia-Pacific

Nature and its sister journals

Oliver GraydonChief Editor

Nature Photonics(Based in Tokyo)

David PileAssociate Editor

Nature Photonics(Based in Tokyo)

• Core Team of Nature Photonics is based in Tokyo• It is the first time a Nature research journal has ever

been based in Asia -- a key part of our Asia strategy

Asian journal program

In 2006

• Impact factor of Cell Research was raised from 1.9 to 4.2

• It is now the highest ranking journal in China and one of the highest in Asia.

Launching in 2009...

Dangsheng Li 李党生 Deputy Editor-in-chief(Based in Shanghai)

Asian Journal of  Andrology 《亚洲男性学杂志》

Acta Pharmacologica Sinica《中国药理学报》

Cell Research《细胞研究》

NPG in the Asia-Pacific

Asian websites highlighting Chinese science

In 2006

• A-IMBN Research and NPG Asia Materials highlights some of the best research on molecular biology and materials in the Asia-Pacific region, in particular China

In 2007

A-IMBN Research 《 A-IMBN 研究》

NPG Asia Materials 《 NPG 亞洲材料》

NPG in the Asia-Pacific

What is Nature China?Nature China

• Nature China 《自然中国 》 : An online publication highlighting the best research papers from Mainland China and Hong Kong

Overview of Nature China

• One-stop portal for access to the best research from Mainland China and Hong Kong一站式科研咨讯网站

• Articles on Nature China are absolutely free!完全免費 !

• Enjoy free download of Chinese research papers in Nature and its sister journals免费下载《自然》及其系列期刊中，出自中国的论文

• An interactive website that everyone can a part of互动平台

Nature China

Overview

• Research Highlights 研究亮点– 6 articles per week– Each highlight about 200

words– Explains the broad scientific

importance of the papers

Since launch (May 2007)– 638 highlights

638 篇“亮点”文章*updated on 8th

December 2008

– 130 Nature journal papers for free download130 篇《自然》系列论文免费下载

Research highlightNature China

沈钧贤教授中国科学院生物物理研究所

凹耳蛙具有特别的发声和定位技能

研究发现，雌性凹耳蛙具有特别的发声和定位技能，可与海豚、大象和人类相媲美，在求偶期间起关键作用。凹耳蛙可能进化了这种高频超声系统，成为在嘈杂的栖息地进行明确通讯的一种方法

研究论文发表在 Nature 《自然》上。

Research highlightNature China

Overview

• Recommended Papers论文推荐 – Allow users to recommend

papers– Encourage participation with

commenting and voting– non-Nature papers

• Email Alerts & RSS feeds电子邮件提示及阅读器– Alert users to new content

every week

Other featuresNature China

People working for Nature China

Copyeditor – Tokyo编审 – 东京

Editor – Hong Kong编辑 – 香港

Web Production – London网页制作 – 伦敦

Freelance writers – Chinese writers– 李党生 (Molecular & Cell Biology)

– 邱瑾 (Genetics/Biotechnology/Clinical Medicine)

– 张小玲 (Astrophysics)

Western writers– Jasmine Farsarakis (Clinical Medicine)

– John Fox (Clinical Medicine)

– Vicki Cleave (Materials/Chemistry)

– Tim Reid (Physics/Earth Science)

Nature China

What is Nature China?

• International website 国际网站 housed in Nature London office for the international community– www.naturechina.com

• Mirror website 国内分站 housed in Tsinghua University for the Chinese community– www.naturechina.com.cn

• AstraZeneca ( 阿斯利康 ) sponsorship provides free access to Nature China content

• For registered users, free access to all Nature content from Mainland China/Hong Kong via Nature China

Nature China

International exposureNature China

• 85% of the articles came from the top 10 cities within China

• 55% of papers came from the top 10 Chinese institutes

Nature China

Web traffic

• Traffic has grown by 75% in 2008 relative to 2007• Now, monthly page views are about 150,000 -- split

roughly equally between inside and outside China

Nature China

Web traffic

• Audience, both inside and outside China, is growing • Half of the email recipients are inside China and half

outside

Web trafficNature China

• 638 papers have been highlighted *updated on 8th December 2008

• Average number of citations to papers (featured over the last two years) is an impressive 19.125!

Source: ISI Web of Science

Top content and impactNature China

• Shenzhen Spotlight -- 20 pages of content distributed in all copies of Nature (60,000 copies worldwide with a readership of over 500,000)

Regional spotlights… and websitesRegional initiatives

Into the future…

• We will continue to highlight the best of Chinese science through the open access Nature China website

• We will continue to work together with and acquire the best academic journals in China and help raise their quality and impact factor

• We hope to do many more ‘spotlights’ on cities and regions in China

• We hope to create online regional websites for major cities and regions in China that will be regularly updated and will be highlighted under the umbrella of Nature China