Интерактивный case interview workshop
TRANSCRIPT
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Обо мне
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Почему консалтинг привлекательнее IB
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– Вы можете сменить индустрию, если она вам надоела
– Вы – не просиживаете штаны в офисе, если хотите
– Вы создаете value и можете повлиять на целую отрасль вашей страны
– Вы любите свою работу
– Вы быстро и разносторонне развиваетесь
– Вы можете стать консультантом с любым предыдущим опытом
– Вы работаете с удивительными людьми
– Вы намного меньше подвержены колебаниям нашей экономики
– Вы не боретесь с вашими коллегами, кто из вас получит бонус
– Вам платят достаточно, чтобы вы могли думать о работе, а не о заработке
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Со временем вы научитесь работать меньше
Hours per week
ILLUSTRATIVE
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Improve mindset
Use functional tips
Leverage firm better
Leverage client better
Manage upwards effectively
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Best practice time spent at work
Average time currently spent at work
Source: Adapted from “Maintaining a work/life balance,” Joseph Tesvic and Brendan Lee
|SOURCE: Tricks of the Trade – The Ultimate New Associate/BA Survival Guide (2007)
Вы можете влиять на выбор проекта, зная заранее его сложность
Scoring system
Points
> 100
75-100
45-75
15-45
<15
Rating
“Kiss you’re a** goodbye”
“This blows”
“Starting to blow”
“Not too terrible”
“No problem”
Lifestyle red flag Points1
1 “01” study 5
New EM 82
High performing client 33
No EM 104
Single EM with no relationship, cat, family, etc.
85
McKinsey alum client 56
More than 2 MGMs involved 57
ED or AP with reputation for working weekends
108
ED or AP in “election window” 59
“High priority” client 510
Travel hardship (e.g., connecting flight) 511
Project is described as “broad”, “far reaching”, or “ambitious”
1012
Only 1 associate/BA 513
Turnaround/“Performance Transformation” 1014
In progress study 515
Private equity, M&A 1516
Study length of less than 4 weeks 1317
1 Illustrative example, varies based on personal preferences
Potential sources of input forlifestyle-o-meter▪ BAs▪ Friends ▪ Your intuition▪ Colleagues ▪ DGL ▪ Professional development
manager (PDM)
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Почему консалтинговые проекты бывают неудачные?В чем роль консультанта?
In the early 1980s AT&T asked McKinsey to estimate how many cellular phones would be in use in the world at the turn of the century.
The consultancy noted all the problems with the new devices—the handsets were absurdly heavy, the batteries kept running out, the coverage was patchy and the cost per minute was exorbitant—and concluded that the total market would be about 900,000. At the time this persuaded AT&T to pull out of the market, although it changed its mind later.
These days 900,000 new subscribers join the world's mobile-phone services every three days.
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Apply everywhere if you want to get into consulting
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Консалт.бутики
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Apply everywhere if you want to get into consulting
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Опыт, который любят HR-ы (примеры)
Внутренний консалтинг
PhD MBA Зарубежная магистратура
С этим опытом вам придется убедить HR, что у вас есть достижения
– Семейный бизнес– Стартап в коворкинге– Фрилансер– Программист
– Бизнес, где не было менеджерской / аналитической работы
ExtracurricularActivities
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Роли
Leadership (Младший партнер / Партнер / Директор)
Менеджер проекта
Post-MBA(Associate / Старший консультант)
Fellow Associate
Pre-MBA (Аналитик / Старший аналитик / Консультант / Associate)
Стажер
Temporary workers
Research & analytics
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Опыт работы 5 лет (а лучше – больше) / MBA
Уже не аналитик, но не дотянул до Post-MBAPhD?
1-3 года опыта работы
Последний курс в бакалавриате / магистр., Выпускник с опытом работы full-time < 1 года
Студенты 3-4 курс
Требуемый уровень
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Презентации компаний / пробные (mock) интервью, networking, кейс-чемпионаты▪ Mock interview with company could be NOT a risk-free environment – they judge you▪ Networking и рекомендации важны, если у вас не очень сильное CV▪ Кейс-чемпионаты не очень полезны, если вы не в списке победителей, но помогают найти
единомышленников
CV-screening▪ Неправильно: process-oriented резюме. Правильно: result-oriented резюме.▪ Referral от сотрудника компании может помочь вам. А может и не помочь.▪ Это непросто, но результат скрининга можно оспорить
Тест▪ К тесту нужно очень серьезно подготовиться, особенно кандидатам, которые давно закончили вуз▪ У вас не будет теста в MBB, если вы MBA-студент▪ У вас не будет теста в Bain, если у вас хороший referral▪ http://www.caseinterview.com/mckinsey-problem-solving-test
~6 интервью▪ На стажера у вас будет всего ~3 интервью▪ Ошибка: недооценить важность fit / behavioral интервью▪ Don’t speak fast to look more senior▪ Be aware of body language, record yourself on camera▪ История должна быть запоминающейся▪ История должна быть структурированной▪ Use mirror technique▪ Send “Thank you” letter after interview
Кейсы▪ The goal is not to crack the case, the goal is
to show the way how to do that▪ It matters what’s on your face when you fail▪ If interviewer says you are wrong, defend
yourself, if you can▪ Recognize your mistake if you see it▪ Think out loud▪ Ask, ask, ask, listen, listen, listen
Стадии отбора
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Рекрутинг в любую фирму может растянуться на 3 месяца
Если вам дадут offer, может пройти еще полгода до момента вашего выхода на работу
Look at growing economies (Dubai?)
Подумайте, куда не хотят ехать те, с кем вы конкурируете (Техас в США, Казахстан)
Не бойтесь разговаривать с HR
Узнайте как зовут интервьюера ДО интервью
Отправьте интервьюеру “Thank you” letter
Не сдавайтесь
О зарплате договориться не получится, но...
Прочие советы
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Recommended sources
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Marc Cosentino – Case in Point
▪ The easiest book to start from▪ Was good 15 years ago, but not enough
today▪ It is useful to learn by heart structures given
in the 1-st chapter
Victor Cheng – Look Over My Shoulder
▪ The best tool to get prepared I have seen: http://www.caseinterview.com/look-over-my-shoulder
▪ It is the best way how you can invest $300▪ The challenge is to make sure you are
using Cheng’s advice on your interview▪ Make the check-list with Cheng’s do’s and
don’t’s
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What is important to remember about at the case interview
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▪Prioritize: 80/20
▪Be quantitative
▪Case interview is about asking, listening and reacting on what you heard
▪Try to be MECE
▪Don’t go deeper in your issue tree before you covered the full layer
▪Show your assumptions
▪Each time you get new piece of data – react “What does that mean” immediately
▪Think out loud
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Marketsizing cases Vs Business problem cases
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Marketsizing
Estimate number of gas
stations in London
Estimate what impact has
Movember on razor
producer’s profit
Estimate annual revenue
of British Airways
Business problems
Should we enter the new
market?
What factors are crucial
when we consider buying
company XYZ?
The profits are falling.
Could you help to fix that?
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What is important to remember about at the case interview
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▪Ask, ask, ask
▪Listen, listen, listen
▪Be quantitative
▪Try to be MECE
▪Don’t go deeper in your issue tree before you covered the full layer
▪Show your assumptions
▪Each time you get new piece of data – react “What does that mean” immediately
▪The goal is not to crack the case, the goal is to show the way how to do that
▪It matters what’s on your face when you fail
▪If interviewer says you are wrong, defend yourself, if you can
▪Recognize your mistakes
▪Think out loud
▪Prioritize: 80/20
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Case interview is about asking questions
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Case 1
Your client is an
entertainment park in the
US 1M city. Local
government offers them to
buy 1 km2 of land (just
near their current 2 km2
area) for $100M.
Is it a good idea to buy
this land?
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Case interview is about asking questions
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Case 1
Your client is an
entertainment park in the
US 1M city. Local
government offers them to
buy 1 km2 of land (just
near their current 2 km2
area) for $100M.
Is it a good idea to buy
this land?
Questions to ask____________
– What are the client’s goals? If it is a
profit – do we have any target?
– Before we start, could you tell me a
bit more how exactly the client makes
money? It is a kind of Disneyland,
right?
– Is there a reason why the
government wants to sell land?
– Could you tell me how big is the
requested price ($100M) compared to
client’s annual revenue?
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How to compare options?
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Case 1
Your client is an
entertainment park in the
US 1M city. Local
government offers them to
buy 1 km2 of land (just
near their current 2 km2
area) for $100M.
Is it a good idea to buy
this land?
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How to compare options? – You need criteria!
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Case 1
Your client is an
entertainment park in the
US 1M city. Local
government offers them to
buy 1 km2 of land (just
near their current 2 km2
area) for $100M.
Is it a good idea to buy
this land?
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Case interview is about asking questions
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Case 2
Your friend comes to you:
“Recently there was only
one ROCK radio station in
my home town. But their
management changed and
now they play POP. This is
unique opportunity: I have
$10k and want launch there
my own ROCK radio!”
Is it a good idea?
Questions to ask____________
– What are the client’s goals?
– Is there a reason why that station
switched to POP music?
– Could you tell me how big is the
requested price ($100M) compared to
client’s annual revenue?
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MECE structure via FORMULA approach
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Why train could be late?
How to mine more coal?
How to increase profit?
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MECE structure via EXCLUSION approach
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Why people don’t come to the theater?
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Visualize
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Draw value chain
Draw production lines + everything that can
influence