+

BWFP Spring CelebrationFundraising Reception & Auction

May 24, 2012

+ About UsThe BWFP College, Career, and Goal Achievement Program serves public high school students seeking to maximize and realize their potential.  Programming begins for students in their freshman year of high school and continues through high school graduation.We work with students via weekly sessions, providing mentoring and programming through their senior year.  The first year culminates with a solid "High School to College Road Map" that is then implemented and enacted throughout the balance of their high school years.  Mentors are also assigned in the student's freshman year.

+Our Mission

To teach at-risk youth how to be successful students, successful adults.

Our Goals

• Decrease high school dropout rates / increase graduation rates

• Increase the number of at-risk students attending & completing college, with a purpose

• Encourage BWFP program participants & college graduates to return to help revitalize their communities

+Working primarily in an afterschool setting

• The Road Map includes: How to set & accomplish meaningful goals Identifying interests / potential career

interests Understanding college entry requirements Developing Leadership & Life Skills Exploring Civic Engagement Identifying where to get help when needed

+Key Program Pillars

• Holistic• Inclusive• Introduces human agency• Meets kids where they are• Instills mutual respect• Self-reflection• Community in practice• Civic engagement• Peer influenced• Teaches personal accountability

+The BWFP Spring Celebration is an annual event to benefit the BWFP, beginning on May 24, 2012

We will reach out to celebrities, musicians, comedians, and film and TV stars to attend, support and endorse.

Sponsors will receive massive media exposure throughout the campaign through online ads, social media, contests, mobile platform, tweets, meetups and at the event itself.

Content will be fully integrated with web, social media, mobile platforms to share sponsor messages and generate donations.

100% of donations will go to the BWFP.

Summary

+ Our TeamWhy we will succeed

William (Bill) WeeksFounder, Executive Director

Dana Okeson Head of High School, St. Ann’s

School

Jodie RuckAssistant Principal, Validus

Preparatory Academy

William R. (Bill) Weeks, is the former founder and CEO of a Top 15 healthcare management consulting firm focused on start up and performance improvement of provider business units. Upon selling that organization in 2007 he spent two years as a full time volunteer with a youth services organization that worked in the social entrepreneurial sector.

Concurrently, he volunteered with a similar program assisting adults with challenges they were facing in their existing community based organizations. More recently he assisted an environmental organization developing a youth entrepreneur program with their strategic plan. Mr. Weeks is the father of three children and graduated from The Pennsylvania State University in 1980.

Dana Okeson is the Head of High School at Saint Ann’s School, Brooklyn, NY. Previously she was the Chair of the Science Department at Saint Ann’s. Dana began her tenure at Saint Ann’s in 1990 as a member of the Science Department .

Dana received her B.S. from the University of Scranton, and her M.S. from Villanova University. She was a graduate fellow at Columbia University College of Physicians and Surgeons, and a Woodrow Wilson Fellow Teaching Fellowship in Science at Princeton University.

Jodie is currently the assistant principal at Validus Preparatory Academy, an expeditionary learning school located in the Bronx, NY.

She is dedicated to supporting students as they grow intellectually and become thoughtful young citizens who are committed to taking active roles in their communities.

Sheila ButlerMarketing Executive

Kene Turner EpiLife Consulting, Inc.

Sabeen PiraniFEGS Health and Human

Services

Sheila has spent most of her career developing and executing marketing strategies that deepen customer engagement with well-known brands.

The scope of her work has included branding, marketing strategy & execution, product development & innovation, market research, business development and customer experience.

Kene has over 15 years of non-profit experience in both training and program development services, providing leadership, management, and coordination. He has provided training on various professional developments on Community Engagement, Environmental & Social Entrepreneurship, Green Job training, Work Force Development, and Entrepreneurship Training Programs throughout New York City.

Prior to EpiLife Consulting Inc., Kene managed all Entrepreneurial programs for the YMCA of Greater New York area. Kene is a Certified Entrepreneurship Teacher Instructor with the Network for Teaching Entrepreneurship,.

Sabeen Pirani has been working at FEGS Health and Human Services System since April 2008.

Currently, she is the Learning to Work Program Coordinator for Brooklyn Bridge Academy and East Brooklyn Access GED at South Shore High School. At FEGS, Sabeen has worked with Out-of-School Youth and Youth Aging Out of Foster Care. Sabeen has a strong interest in youth development and social entrepreneurship.

In her spare time, she volunteers for LIFEbeat: The Music Industry Fights AIDS.

Kemi FashakinAssociate, Skadden, Arps, Slate,

Meagher & Flom, LLP.

Timothy HillertD.M. Roth & Associates

Kemi’s volunteer work experience include the Peter Jay Sharp Foundation Program with the Princeton Review (taught and helped design SAT curriculum for program providing SAT prep courses to underprivileged high school students); represented educational non-profit contracting with New York City Department of Education to take decision-making control of failing school district.

Timothy Hillert is a graduate from the Pennsylvania State University where he received a Bachelor of Science in Financial Services. He is a Career Agent with Financial Marketing Partners, a general agency of Massachusetts Mutual Life Insurance Company (Mass Mutual), a financial services firm, and serving individuals across the Tri-state area.

Tim specializes in financial planning, insurance and risk management, analyzing retirement and employee benefits, and charitable gifting.

+ The Event

• First Annual Fundraising Event held by the BWFP

• Reception & Silent Auction in which all proceeds go to the programs and services of the BWFP

+The Auction

The BWFP will offer luxury items, vacation trips and works of art

Golf Outings Awards Ceremonies Works of Art Jewelry Items International

Vacations Family Vacations Adventure/Sport

Vacations Designer Clothing

+PR & Marketing Outreach

Press Releases Celebrity Endorsements Media Pitches White Papers

YouTube Google Video Yahoo Video

Facebook AOL

Vimeo Lifestyle & Charity

Charity Happenings Metacafe

Zvents Yelp

…and other sites!

Public Relations

Marketing

Our Outreach Will Deliver Your Company

+The Media

Local and National Publications

Lifestyle Publications

Local and National Media Coverage

+Celebrity GuestsThe BWFP will seek and feature local

celebrity guests and supporters

+ Sponsorship Opportunities

Multi-leveled opportunities. Please inquire about tailored partnership levels.

+Diamond Partner (Exclusive)

• Title Sponsorship rights: BWFP Inaugural Reception & Silent Auction Sponsored by (company name)

• check presentation with photo opportunities during the event• company logo prominently featured as Diamond Partner on save-

the-date and event invitation• full–page, four–color, back cover advertisement in event program • listing on partner page of event program • logo featured on the BWFP website at www.thebwfp.org • recognition as Diamond Partner in all media outreach including

press releases, traditional and non-traditional media including social media

• company signage at event• logo projection during event• opportunity to showcase company or product in gift bag

+Platinum Partner

• company logo on save-the-date and event invitation• half–page, black–and–white, inside front cover

advertisement in event program • listing on partner page of event program • logo featured on the BWFP website at www.thebwfp.org • recognition as Platinum Partner in all media outreach

including press releases, traditional and non-traditional media including social media

• company signage at event• logo projection during event • opportunity to showcase company or product in gift

bag

+Gold Partner - Gift Bag

• company logo on  gift bags• logo / signage at gift bag area• half–page, black–and–white advertisement with preferred

placement in event program • listing on partner page of event program • logo featured on the BWFP website at www.thebwfp.org • recognition as Gold Partner in all media outreach including

press releases, traditional and non-traditional media including social media

• company signage at event• opportunity to showcase company or product in gala gift bag

+Additional Partnerships

• Silver Partner – Coat Check or Lobby (Exclusive Opportunity)

• Bronze Partner – Technology (Exclusive Opportunity)

• Believer in the BWFP• Supporter of the BWFP• Friend of the BWFP

+Past and Current Sponsors

The BWFP would like to thank all of our past and current sponsors for their support.

+Questions?

For Questions Regarding Partnership and Event

Participation please contact:

Tammy DomenickO: 212.995.5017C: 646.299.1125

E-mail: tammy@blackstilettopr.com

For Questions Regarding the BWFP Program please

contact:

William WeeksC: 610.909.9292

E-mail: wrweeks@thebwfp.org