1. BTL 2012 () ()

2. 3 BTL 9 11 BTL 21 43 BTL 46 48 2

3. btl- ; , ; BTL- : - BTL- . - BTL- ( 7): Direct marketing Consumer Promotion Trade marketing Event marketing POSM & In-Store Visual Communications , Digital marketing *: * , . 3

4. on-line . - ( TOP-150 125 ): FMCG-Food 22 12 FMCG-Non Food 10 9 / 6 / 6 , 6 5 4 4 3 1 1 Luxury 1 9 4

5. 839 5

6. -AMD Mareven food The Walt Disney Company 3 Mars UCB Pharma Bacardi Maxxium Russia Unilever BAT Mercedes-Benz Velux Beeline Metro CC Visa Beiersdorf Michelin Volkswagen Group Rus BMW RT Microsoft Western Union BORK Natur Produkt International Wimm-Bill-Dann Cheil Rus Nestle Wrigley Coca-Cola Nissan Yota Danone Nokia Efes Novartis Ferrero NUTRICIA FiNN FLARE Olympus Harley-Davidson Oriflame Heineken Pepsico Heinz Pernod Ricard Rouss Henekel Philip Morris 24 Hewlett-Packard Procter&Gamble IKEA Reckitt Benckiser - Johnson&Johnson Royal Canin JT Intarnational SABMiller Kimberly-Clark SC Johnson Kraft Foods SCA KT&G Sharp Electronics Levis Sony LG Sony Mobile LG Electronics Suninbev LOreal The Coca-Cola Company 6

7. , 3- 2- 3- 81 46 19 47 781% BTL 3- . 57% , 46% 7% . 7

8. 3 BTL 9 11 BTL 21 43 BTL 46 48 8

9. BTL- POS-materials 74 17 9 Consumer Promotion 60 30 11 Trade Marketing 58 22 20 Event Marketing 48 35 17 Digital marketing 47 31 22 45 36 19 Direct Marketing 22 39 39Q1-Q7. BTL- / 2-3 ? 9

10. 3 BTL 9 11 BTL 21 43 BTL 46 48 10

11. BTL- (1) Orange 26 SPN Ogilvy 6 Progression 21 InBrief 6 ACTION! 18 OPEN 6 TMA-Draft 16 IMAGENCY 5 e:mg 14 IMPACTO 5 TVIN IMC 13 INDEX 5 ITM 11 TWIGA 5 Seven 10 DRIVE adv 4 BeeTL 9 Global Point 4 Ark Connect 9 Point Passat 4 Brandnew 9 Draft FCB Moscow 4 9 GOROD L 4 RUSINFO 8 ICON 4 Tomato Momentum 8 DIVERSITY 3 BE!MA 6 Praktika 3Q9. BTL- , ? 11

12. BTL- (2) - 3 Market Group 1 Active8 3 NMT 1 Intown Promotion 3 1 Leader Team 3 1 ONYX 3 National Pro 1 Art-Com WP 1 A.R.M.I. 2 Grey/G2 1 ADVANT 2 Poster One 1 Coral Promotion 2 BARRACUDA >1 Bounty 2 Leo Burnett >1 Brands Division 2 Simple Communications >1 Immedia 2 >1 BrandI 1 >1 BTL Full Service 1 >1 Clever Group 1 5Q9. BTL- , ? 12

13. BTL- (1) Orange 70 ICON 26 ACTION! 56 TVIN IMC 26 SPN Ogilvy 55 IMPACTO 25 Progression 49 Clever Group 23 Leo Burnett 48 LBL 23 TWIGA 44 Coral Promotion 22 TMA-Draft 40 InBrief 22 e:mg 39 Praktika 22 Global Point 38 Poster One 22 Ark Connect 34 22 Grey/G2 34 Milk 20 ITM 34 OPEN 20 A.R.M.I. 33 INDEX 20 33 Point Passat 20 Brandnew 32 - 19 BeeTL 31 Vitrina A 18 Tomato Momentum 30 Brands Division 17 BE!MA 27 Simple Communications 17 Bounty 26 Immedia 17 Seven 26 Market Group 17Q10. , ? 13

14. BTL- (2) ONYX 17 8 Leader Team 16 Active8 8 GOROD L 16 AD POWER 8 Draft FCB Moscow 14 RUSINFO 8 IMAGENCY 14 8 DIVERSITY 13 M- 7 13 EuroContact 7 BARRACUDA 12 COMWAY GROUP 6 Eventum premo 12 Elefante 6 Intensive 12 ... 6 DRIVE adv 11 AVENUE-Promotion 5 11 BTL Full Service 5 ADVANT 11 Art-Com WP 5 Intown Promotion 10 Region Service (LMC) 4 Ace Target 10 BTLSTUDY 3 BrandI 9 3 NMT 9 ABC group 3 9 National Pro 3 Citymetria 8 Itella Connexions 2 Global Service 8 Sales Support Group 2Q10. , ? 14

15. BTL- (1) 3 Orange 1 21 BE!MA 1 9 ACTION! 3 19 Praktika 2 8 e:mg 5 17 OPEN 1 7 Progression 3 17 TWIGA 1 7 TMA-Draft 3 15 DRIVE adv 3 7 Ark Connect 6 14 INDEX 2 7 SPN Ogilvy 3 14 Market Group 2 7 Global Point