Отношение рекламодателей к рынку btl услуг 2011 год

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  • 1. BTL 2011
    ()
    ()
    1

2.
3.
BTL- ;
, ;
BTL- :
- BTL- .
- BTL- ( 7):

  • Directmarketing

4. ConsumerPromotion 5. Trademarketing 6. Eventmarketing 7. POSM & In-StoreVisualCommunications , 8. Digitalmarketing 9. *:

10. 11. 12. * ,
.
13.
:
- ( 125 ):
14.

708
15. 82% BTL 3- .
54% , 43% 7% .
16.
17. BTL-
Q1-Q7. BTL- /
2-3 ?
18.
19. BTL- (1)
Q10. BTL- , ?
20. BTL- (2)
Q10. BTL- , ?
21. BTL- (1)
Q11. , ?
22. BTL- (2)
Q11. , ?
23. BTL- (1)

3
Q12. 3 ?
Q13. ?
24. BTL- (2)

3
Q12. 3 ?
Q13. ?
25.
.
15(25%)
.
, 6 (10%)
= 23,7%
D.
-28(47%)
(% )
.
, 11 (18%)
(% )
26.
27. POS-Materials

28. POS-Materials (2)
29. POS-Materials (3)
, 1-4%
Elefante
A.R.M.I.
GlobalPoint
Grey Group Russia
Immedia
ItellaConnexions
Leo Burnett
Poster One
Praktika
TVIN IMC
TomatoMomentum
30. Consumer Promotion

31. Consumer Promotion (2)
32. Consumer Promotion (3)
, 1-4%
ONYX Marketing communications
IMAGENCY
TWIGA
DIVERSITY
Draftfcb Moscow
Grey Group Russia
Immedia
Leader Team
Leo Burnett
Milk
RUSINFO

Advant
ABC group
AD POWER BrandI
COMWAY GROUP
Elefante
ItellaConnexions
NMT
SPN Ogilvy
Vitrina A

33. Trade Marketing

34. Trade Marketing (2)
35. Trade Marketing (3)
, 1-4%
Avrora
Brandnew
Brands' Division
Coral Promotion
Draftfcb Moscow
Global Point
IMAGENCY
Market Group
Milk
ONYX Marketing communications
TWIGA
Vitrina A
Index
36. Event Marketing

37. Event Marketing (2)
38. Event Marketing (3)
, 1-3%
Art-Com WP
Avrora
Leo Burnett
Brands' Division
Coral Promotion
Bounty
DIVERSITY
IMPACTO
LBL
NMT
Praktika

39. Digital Marketing

40. Digital Marketing (2)
41.

42. (2)
43. (3)
, 1-4%
ArkConnect
Art-Com WP
Brands' Division
DraftfcbMoscow
Grey Group Russia
ItellaConnexions
ITM
LBL
Leo Burnett
Praktika
44. Direct Marketing

45. Direct Marketing2
46. Direct Marketing3
OPEN
Brandnew
Brands' Division
DIVERSITY
DM Basis
Action
Leader Team
Leo Burnett
Market Group
NMT
SPN Ogilvy
RUSINFO
TVIN
ITM
A.R.M.I.
Grey Group Russia
IMAGENCY
BE!MA
Ogilvy
, 1-3%
47.
48.
BTL-,
Q10. 7 ?
Q11,
49.
Year
50.
51. BTL-



1,4
1
2,4
2
2,4
3
3,8
4
8. , BTL-. 1- ? - 2- ? , 4- .
52.
53. (top30)


Q14. BTL- ?
Q15 / 12- ?
54. BTL
,








55. BTL (top10)