איך יוצרים חוויית משתמש מנצחת בעולם ה-big data - עודד קלימר
TRANSCRIPT
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.1
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
GlobalHead of UX,HP Software
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
15,000 employees
Customers
$3,000,000,000 net revenue
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
BIG DATA
1SECURITY
2APLICATION
DELIVERY
MANAGEMENT
3IT OPERATIONMANAGEMENT
4
SOFTWARE
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Prof. Norman Shwalem
User Experience Is All About Storytelling”
”
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2007The year is:
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.Image source: http://techreport.com/r.x/12701_Opera_takes_a_jab_at_the_iPhone/operamini.jpg
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June 29, 2007
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THE FIRST GENERATION OF IPHONE
Image source: http://www.yourgadgetguide.net/wp-content/themes/algarida/timthumb.php?src=http://www.yourgadgetguide.net/wp-content/uploads/2013/05/Picture-2.png&w=1200&a=c
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The technology was there!Apple just came and told the Story…
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2015Today…The year is:
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BIG DATA CHANGES EVERYTHING
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Samsung S4http://http://blog.laptopmag.com/use-smart-scroll-pause-galaxy-s4
Samsung S4http://www.bluebugle.org/2013/03/new-sensors-on-galaxy-s4-smartphone.html
XBOX Kinecthttp://www.digitaltrends.com/gaming/rumored-specs-for-kinect-2-describe-a-far-more-precise-motion-controller-for-xbox-720/
INTERACTION IS LIMITLESS
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Microsoft Car OS http://cdn0.vox-cdn.com/entry_photo_images/10090595/wkzy36l1_verge_super_wide.png
Nest learning thermostat https://nest.com/
JAWBONE wrist bandhttps://jawbone.com/up
THE WORLD AROUND US…
MOTO 360http://gizmodo.com/one-of-these-10-designs-will-become-an-actual-moto-360-1593086121
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A Good User Experience Is When We
CONNECT THE DOTS
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DATADEVICESVALUE
Into ONE Story
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STORIES THAT MAKE OUR LIVES EASY!
Image source: http://sxates.com/wp-content/uploads/2010/10/elevator-perspective.jpg
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To Get:
WHAT I WANTWHEN I NEED IT IN MY IMMEDIATE CONTEXT!
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CONSUMER space solutions
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NOW
+
Image source: http://forums.androidcentral.com/ambassador-guides-tips-how-tos/300182-guide-google-now.html
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Image source: http://www.cnet.com/news/how-walmart-is-going-all-out-with-mobile/http://www.barcode-test.com/wp-content/uploads/2013/03/Walmart-App-onSmartphone.png
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First Steps we are doing at HP
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Video describing world of the future. Oded making some changes
SAFE CITY – Vision ProductThe way cities will be managed in the near future
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Key to remember:
Tell a good STORY
Focus on THE END USER
Convey VALUE
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Its Time To Let
USER EXPERIENCE Change Big Data!
Thank you!