Karsten PÅlsson, Pålsson Arkitekter AS„Byggeri+Arkitektur reflects on current

trends – within a broad cross-section of

the building industry. The presentations of

new architecture, designs and products

make it a very relevant magazine for all of

us at the studio.”

Kim HerfortH nielsen, Founder of 3XN „Byggeri+Arkitektur provides insight in

the architecture and building industry. By

focusing on present and future projects,

they shed light on the trends and chal-

lenges the industry is facing.“

estrid elsted, Interior designer, MDD „We benefit greatly from ’Byggeri+Arkitektur’

in our everyday life. The magazine helps us

keep up with information on new products.

The articles on various products accompanied

by fine and detailed interior images inspire

us. Great graphic design and use of colours,

which is also a sign of well executed design.“

- Architects reAd Byggeri+Arkitektur

The ArchiTecTs survey shoWs ThAT:

• 97,1% of architects are acquainted with Byggeri+Arkitektur

• 57,1% of architects respond to advertisements in Byggeri+Arkitektur

• 33,3% of architects use Byggeri+Arkitektur to search for specific information

source: A & B Analyse, Architects survey 2014

testimoniAls

mediA informAtion

reAdershiP figuresHE MAGAZINE VERSION OF BYGGERI+ARKITEKTUR IS PUBLISHED FOR:

DisTriBuTioN iN DANMArK QuANTiTy coverAGe

Architects, MAA’s (Members of the Architects’ Association) 4964 Byggeri+Arkitektur is distributed to 83% of all architects’ private

addresses

Architecture practices 2300 87% of all architecture practices

interior designers 560 90% of all interior designers

consulting engineers 270 Consulting engineers with more than 5 employees

Administrators etc. 330 Administrators of real property, owner-occupied buildings, private and social housing cooperates

The biggest companies in Denmark 330 Domiciles, companies with minimum revenues of DKK ½ billion

Municipalities, technical administrations 98 Municipalities, technical administrations etc.

Banks, insurance companies etc. 257 Financial institutions, insurers, financial holding companies and investment trusts/companies with more than 50 employees

contractors and craftsmen 516 contractors, electrical technicians, plumbers, carpenters and construction companies with more than 20 employees

various 400 Manufacturers of furniture and building materials

Total 10,025

evidently, studies show that a lot of communication is lost in

cyberspace. And there is growing evidence that conventional

media is making a comeback in comparison with digital media

which has been the focus of attention in recent years.

1. efficiently holds the reader’s attention

A recent survey by MarketingProf in the us showed that the

number one priority area for communication and marketing in

2014 was to maintain the reader’s attention. And here, conven-

tional media is exceptional in the way that it more often gets

you immersed in the subject. in addition, you don’t have the

same extremely high communicative noise levels as on digital

media.

2. Changes behaviours – and gets the message through

According to a survey conducted by the Direct Mail Association

Factbook in Germany and the US, 60% of consumers make

purchases as a result of a physical direct mail – which is signifi-

cantly higher than what can be expected of an email campaign.

In addition, 32% of respondents in the survey are able to recall

the actual content of the physical direct mail, whereas only 5%

of email recipients were able to do this.

3. Conventional media is more emotional

it evokes a much higher level of emotion when you are holding

a gorgeous magazine in front of you rather than flipping through

pages on an iPad. And this is exactly the feeling that a lot of

people are beginning to strive for in a time when there is an

increasing need to “unplug” when we are at home. combined

with much better opportunities to stand out with stunning and

extraordinary formats, this enables analogue media to have a

great impact.

(source: Kailow Ltd.)

emphasise the synergy between different platforms

The key is to create impact through synergy between online

and offline media. here, the bottom line is choosing and put-

ting together the right media combination with regard to the

content, target group, context and purpose of communication.

Why is it that conventional media is getting exciting again?

2015The magazine version of Byggeri+Arkitektur is published in Denmark,

Norway and Sweden in a circulation of 10,200 copies, 8 times per

year. The magazine is distributed to builders and architects, as well as

decision-makers with a professional interest in architecture and interior

design, in both the private and public sectors. unless otherwise stated,

images and illustrations are kindly supplied by builders and architects.

The editors welcome requests relating to building projects where

special consideration has been given to aesthetics, function and choice

of materials, as well as news and stories concerning the Danish and

international design industry.

Februar 2014 – 12. årgang #56

Magasinet for bygherrer

projekter

og Design

56

Skolebyggeri - Skillevægge, lofter og akuStik - offentlige byggeprojekter - M

øbler & interiør - StockholM furniture fair

CECI N’EST PAS

UNE OEUVRE D’ART

Med Parafon Creo får du et komplet system

af vægabsorbenter, designet til a

t give din

kreativitet fuld frihed. Skab lyddæmpning

som smelter ind og matcher omgivelsern

e.

Lad stilheden tale, m

ed farve og form.

Vi har systemet, du afgør hvor stort et kunstværk

din lyddæmpning skal være. Mere in

fo på

paroc.dk

b+a#56_cover.indd 1

14/02/14 11.50

April 2014 – 12. årgang #57Magasinet for bygherrer

projekter og Design

Maj 2014 – 12. årgang #58Magasinet for bygherrer

projekter og Design

58

DOMICILBYGGERI RENOVERINGSPROJEKTER INDRET.DK

www.unoform.dk

København | Lyngby | Hillerød | Næstved | Odense | Aarhus | Aalborg | Vejle | Esbjerg | Holstebro | Hjørring | Aabenrå | Rønne

Dansk byggeri og arkitektur er anerkendt verden over, for dets unikke

udtryk samt høje kvalitet, og kræver et interiør af tilsvarende karat.

Over 45 års erfaring i design, produktion, montage og logistisk styring,

placerer uno form som én af de mest foretrukne inventarleverandører i

eksklusive byggerier. Med introduktionen af Avantgarde, sætter vi nye standarder, for både

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attraktivt prisniveau.Kontakt vore erfarne projektrådgivere i dit lokale uno form Studio,

og hør mere om Avantgarde.

uno form Avantgarde sætter nye standarder

DK_byggeri_arkitektur_230x297_403197.indd 1

11-04-2014 08:45:18

Juli 2014 – 12. årgang #59Magasinet for bygherrer

projekter og Design

September 2014 – 12. årgang #60Magasinet for bygherrer

projekter og Design

NO. PUBLICATION DATE

DEADLINE PROJECTS PRODUCTS

63 27 February 13 February

school building project Partitions, ceilings and acoustics

Public building projects Furniture & interior (stockholm Furniture Fair / iMM cologne)

iNDreT.DK

64 8 April 20 March

Domicile projects Flooring & Coatings (Domotex 2015)

renovation projects roofing & roofing underlay

iNDreT.DK

65 18 May 30 April

Landscape & urban space Lighting

education centres Furniture & interior (salone internazionale del Mobile)

iNDreT.DK Facing & solar screening

66 29 June 8 June

social housing projects sustainable concrete (The in-situ award)

industrial building projects ventilation & indoor climate

iNDreT.DK

67 7 September 17 August

renovation projects (The renover award)

energy-efficient building materials and projects (Buildingreen)

school building project Doors & Windows

iNDreT.DK

iNDreT.DK 5 October 18 September Byggeri+Arkitektur special edition – interior design

68 9 November 23 October

hotel & conferences Urban space, park and town square projects

shopping malls Lighting (follow-up to The Day of Light)

iNDreT.DK

69 7 December 20 November

institutions ventilation & indoor climate

Gazebo building projects insulation

iNDreT.DK

rAtes And formAts

Delivery of aDvertisementsAdvertisements are supplied in CMYK, 300 dpi.

Fonts in vector-based illustrations are converted to curves. Press-ready PDF with fonts included.

Advertisements to edge + 5 mm for cropping plus cropping marks.

remember to indicate the media and publication number.

Delivery by email:info@byggeri-arkitektur.dk

PaPer tyPe: Cover: 300 g Galerie Silk Contents: 100 g Arctic Volume highwhite

bulk Discounts:

Print volume:10.200 copiesDistribution volume: 10,005 copies

Byggeri+Arkitektur is a member of The Danish Audit Bureau of circulation.

2/1 sider, 460 x 297 mm. Dkk 40,600

1/1 side, 230 x 297 mm. Dkk 25,300

1/2 side, 98 x 268 mm. Dkk 14,700

1/2 side, 203 x 125 mm. Dkk 14,700

1/4 side, 46 x 268 mm. Dkk 8,200

2 insertions 3 insertions 4 insertions 5 insertions 6 insertions

12 month discount agreement

suPPlements:special placementBack page placement:

Material fees:

5%10%15%20%25%

30%

25%50%

- 2%

Advertising sAles usman Malik

Tel.: +45 31 33 18 57

usman@byggeri-arkitektur.dk

uffe eriksen

Tel.: +45 31 49 41 38

uffe@byggeri-arkitektur.dk

Byggeri+Arkitektur • Bredgade 36, 1. sal, Forhuset, 1260 Copenhagen K

weB

www.byggeri-arkitektur.dk is a powerful online media, each month visited by thousands of decision-makers from the Danish building industry.

We give you the opportunity to showcase your products and news in an editorial online setting targeted at the right decision-makers.

Depending on your requirements, we can help you with, e.g.:

• Implementation of banner campaigns

• Publication of your news and articles online at www.byggeri-arkitektur.dk

• Participation in newsletters

• Production of editorial material

In addition, we are open to any other creative input from you.

MediaXpress A/S is responsible for the layout and managing of your campaigns, so getting started is easy.

WHAT WE OFFER YOU

What are the opportunities to target your specific mes-sage?We offer a wide range of dynamic solutions. If you have any suggestions for an alternative campaign, we are always willing to think outside the box and find the right solution for you.

BANNER FORMATS

We offer the following banner formats:

We are happy to manage the production of your banner. In case MediaXpress A/S is responsible for the production of advertising material, we require a production time of three working days including two proofs. Please contact us for a quote..

HOW TO GET STARTED?

You have probably already invested in a website that provi-des a good description of who you are, your products and services. This investment may well be of use when you ad-vertise on our platform.

LICENCE

Signing a licence agreement for www.byggeri-arkitektur.dk will help you communicate directly with your target group.

Depending on your needs, a license includes one or more of the following:• Company profile incl. 3 products• Company logo• Profile picture• Profile text, allowing for revisions • Contact information• Product images• Product-specific links to own site• Possibility to integrate video etc.• Up to 10 news and products posted at www.byggeri-arkitektur.dK

For additional products, the charge is DKK 500,- each.

All articles will be published on the front page of the website and is subsequently included in the relevant index. This means that your articles are always searchable to our users.

Enhance your online presence and promote product sales and news online to target groups seeking inspiration on the web.

Accepted file formats: GIF, JPEG, SWF and HTML

Animation: Animation and looping is possible. No time limit. Flash-ads must be hardcoded.

URL’s: For GIF/JPEG, URL and ad must be separated.

Audio: Ads with audio can be initiated by mouse over or click only. When it is moused off, the audio must stop.

Deadline: Same day processing is possible for press-ready ads submitted no later than 2. pm.

More information: We follow industry standards from FDIM.

Design: Byggeri-arkitektur.dk reserves the right to reject an ad if the design style differs significantly from our web design, or quality

is not satisfactory.

BANNER SPECIFICATIONS

Top banner Skyscraper Article banner

930 x 180 160 x 600300 x 250

DKK 10,000,- per monthDKK 7,500,- per monthDKK 5,000,- per month

weB

Byggeri+Arkitektur • Bredgade 36, 1. Sal, Forhuset, 1260 Copenhagen K • Phone: 45 3152 7549

We do all the work for you and integrate existing information from your website and add it to the web profile.

Licence - Price: DKK 5,000,-

12-month licence. MediaXpress A/S is responsible for layout and administration.

EXAMPLE:

930x180 px

300x250 px

300x250 px

300x250 px

Front page News posting:

THE NEWSLETTER

The newsletter currently has 3,000 subscribers; buyers and decision-makers in the building industry.

For editorial content, presentations etc. in the newsletter, for non-licence agreement holders, the price is DKK 1,500,- per newsletter issue.

NEWSLETTER BANNER

Formats: 600x180 DKK 1,000,- per issue180x150DKK 1,000,- per issue

Other formats are available by pre-arrangement. NO HTML or Flash content is possible in the newsletter.

ONLINE BANNER

Formats: 930x180 DKK 10.000,- per month 300x250 DKK 5,000,- per month 160x600 (New) DKK 7,500,- per month

Article posting:

160x

600

px

600x180 px

180x150 px