MERCEDES-BENZ KSA SOCIAL MEDIAMARKETING EXPERIENCE 2011-2015By Yousef Al Dabbagh Managing Partner

w w w . e d e s i g n . c o m . s a

Established in 2008

How to start Mercedes-Benz KSA on Social Networks ?

Youth Line Launch

Utilize Social Media Engage

Picture It Find It A Month Keep it

Online Results

Number of participants: 128

Online Results

Number of participants: 128 Engagement Increased: 300%

Online Results

Number of participants: 128 Engagement Increased: 300% Reach increased: 800%

Business Results

Business Results

Business Results

Business Results

CLA Launch

Awareness & Reach No usual above the line support

Challenge

CLA Interior Exterior -Technicalities

Social Media Results

Social Media Results

Impressions: Facebook 0.99 M Twitter 9.74 M Google & Youtube: 53.13 M

Social Media Results

Impressions: Facebook 0.99 M Twitter 9.74 M Google & Youtube: 53.13 M

Reach Facebook 4.35 M Twitter 4.50 M Google & Youtube 5.30 M Estimated

Social Media Results We had # _ trending for 2 Days The day we posted 24 hours

Social Media Results We had # _ trending for 2 Days The day we posted 24 hours

-Engagement Rate increased 300%

Business Results

Website visitors during the campaign increased by 658 %

Test drives increased by: 228 %

Sold out

Up to date results Things to remember

Its a the whole company effort not just Marketing

Consistency is Key

Changing & updating your strategy, should be part of your strategy

Be a servant & get out of the office, to create a content as a King

Balance Effort with Awards

Presenting your reports elevates understanding

2014 Digital Campaign Winner Middle East

Slide Number 1Slide Number 2Slide Number 3Slide Number 4Slide Number 5Slide Number 6Slide Number 7Slide Number 8Slide Number 9How to start Mercedes-Benz KSA on Social Networks ? Slide Number 11Slide Number 13Youth Line Launch Picture It Find It A Month Keep it Slide Number 16Slide Number 17Slide Number 18Slide Number 19Slide Number 20Slide Number 21Online Results Online Results Online Results Business Results Business Results Business Results Business Results CLA Launch Challenge Slide Number 31Slide Number 32Slide Number 33Slide Number 34Slide Number 35CLA Interior Exterior - TechnicalitiesSocial Media Results Social Media Results Social Media Results Social Media Results Social Media Results Business Results Website visitors during the campaign increased by 658 %Test drives increased by: 228 % Sold outUp to date results Things to remember Its a the whole company effort not just MarketingConsistency is Key Changing & updating your strategy, should be part of your strategyBe a servant & get out of the office, to create a content as a King Balance Effort with Awards Presenting your reports elevates understanding 2014 Digital Campaign Winner Middle East Slide Number 59