« animal watch» media strategy. challenge s awareness pet-shops shelters education of masses
TRANSCRIPT
« Animal Watch» Media Strategy
Challenges
• Awareness• Pet-Shops• Shelters• Education of masses
« What if you were one of them ? »
Idea
Insight & Strategy
Social media is building its hypes on negativity.
How to use this?« reverse psychology »
Create an emotional bond
Boost awareness through generating conversations and engagement by using reverse psychology.
Mid September-4th of October
After 4th of October
Mid September-4th of October«Sokaga At» (Kick «IT» Out) Facebook app or only status updates and Tweets.
«..... sokağa atıyorum çünkü ....» («I kick somebody out; because .....»)
Unfriending Facebook friends to make them feel «worthless»
• Çocuğumu sokağa attım çünkü beni artık eğlendirmiyordu.
• Ev arkadaşımı sokağa attım çünkü yemeğini yerken sağa sola döküyordu.
• Annemi sokağa attım çünkü horluyordu.
How will be the sentences like?
After 4th of October«What if you were one of them, would you give a 2nd chance to humanbeing?»
Re-friend the poeple they unfriended.
Sharing photos on social media via using «#2ndchance» and drawing attention
Letting people to feel «unworthy» in terms of the idea of « what if you were one of them»
Awareness boost for the 2nd phase
Conclusion
Photos with «#2nd chance» on social media
Directing to the shelters for adopting pets Think twice before kicking them out!
Thank you !