吳佳虹 元智大學國際企業學群 a better way to conceive creativity
TRANSCRIPT
![Page 1: 吳佳虹 元智大學國際企業學群 A better way to conceive creativity](https://reader033.vdocuments.mx/reader033/viewer/2022061610/5697bfbd1a28abf838ca21f0/html5/thumbnails/1.jpg)
Remix
吳佳虹元智大學國際企業學群
A better way to conceive creativity
![Page 2: 吳佳虹 元智大學國際企業學群 A better way to conceive creativity](https://reader033.vdocuments.mx/reader033/viewer/2022061610/5697bfbd1a28abf838ca21f0/html5/thumbnails/2.jpg)
原曲 : 野玫瑰 by 舒伯特
作為電影主題曲夠創意嗎 ?
2008 年上映
![Page 3: 吳佳虹 元智大學國際企業學群 A better way to conceive creativity](https://reader033.vdocuments.mx/reader033/viewer/2022061610/5697bfbd1a28abf838ca21f0/html5/thumbnails/3.jpg)
Copy
Transform
CombineOriginal source: Embracing the remix, Kirby Ferguson @ TED https://www.youtube.com/watch?v=zd-dqUuvLk4&list=PL2RIaiiAc0X_xSs6N6uQxGw0gsaZ9TVZt&index=12
![Page 4: 吳佳虹 元智大學國際企業學群 A better way to conceive creativity](https://reader033.vdocuments.mx/reader033/viewer/2022061610/5697bfbd1a28abf838ca21f0/html5/thumbnails/4.jpg)
New enterprises are created through recombination of existing resource
New innovations are created through recombination of
existing things
~Schumpeter, 1934
![Page 5: 吳佳虹 元智大學國際企業學群 A better way to conceive creativity](https://reader033.vdocuments.mx/reader033/viewer/2022061610/5697bfbd1a28abf838ca21f0/html5/thumbnails/5.jpg)
COPY
![Page 6: 吳佳虹 元智大學國際企業學群 A better way to conceive creativity](https://reader033.vdocuments.mx/reader033/viewer/2022061610/5697bfbd1a28abf838ca21f0/html5/thumbnails/6.jpg)
Recognize an element can be allied into different
setting for different purpose (IDEO)
Searching scope
Networking
Conscious vs. unconscious
Copy – What Elements ?
![Page 8: 吳佳虹 元智大學國際企業學群 A better way to conceive creativity](https://reader033.vdocuments.mx/reader033/viewer/2022061610/5697bfbd1a28abf838ca21f0/html5/thumbnails/8.jpg)
![Page 9: 吳佳虹 元智大學國際企業學群 A better way to conceive creativity](https://reader033.vdocuments.mx/reader033/viewer/2022061610/5697bfbd1a28abf838ca21f0/html5/thumbnails/9.jpg)
![Page 10: 吳佳虹 元智大學國際企業學群 A better way to conceive creativity](https://reader033.vdocuments.mx/reader033/viewer/2022061610/5697bfbd1a28abf838ca21f0/html5/thumbnails/10.jpg)
TRANSFORM
![Page 11: 吳佳虹 元智大學國際企業學群 A better way to conceive creativity](https://reader033.vdocuments.mx/reader033/viewer/2022061610/5697bfbd1a28abf838ca21f0/html5/thumbnails/11.jpg)
Transform – for what Purpose?
UserCustomer
Audience
Problem Function
![Page 12: 吳佳虹 元智大學國際企業學群 A better way to conceive creativity](https://reader033.vdocuments.mx/reader033/viewer/2022061610/5697bfbd1a28abf838ca21f0/html5/thumbnails/12.jpg)
What is the fundamental technology of the augmented vending machines?
Dance for Cokes Machine
![Page 13: 吳佳虹 元智大學國際企業學群 A better way to conceive creativity](https://reader033.vdocuments.mx/reader033/viewer/2022061610/5697bfbd1a28abf838ca21f0/html5/thumbnails/13.jpg)
Kinect for Window
Element : 3D Image Sensor
A single color camera for image recognition, and two monochrome cameras placed a few inches apart to determine where you are in a three-dimensional space
![Page 14: 吳佳虹 元智大學國際企業學群 A better way to conceive creativity](https://reader033.vdocuments.mx/reader033/viewer/2022061610/5697bfbd1a28abf838ca21f0/html5/thumbnails/14.jpg)
HP Envy 17 Leap Motion SE Ultrabook
![Page 15: 吳佳虹 元智大學國際企業學群 A better way to conceive creativity](https://reader033.vdocuments.mx/reader033/viewer/2022061610/5697bfbd1a28abf838ca21f0/html5/thumbnails/15.jpg)
UserCustomer
Audience
Problem Function
類比Analogy
![Page 16: 吳佳虹 元智大學國際企業學群 A better way to conceive creativity](https://reader033.vdocuments.mx/reader033/viewer/2022061610/5697bfbd1a28abf838ca21f0/html5/thumbnails/16.jpg)
How many parodies ofPSY’s Gangnam Style have you ever seen?
![Page 17: 吳佳虹 元智大學國際企業學群 A better way to conceive creativity](https://reader033.vdocuments.mx/reader033/viewer/2022061610/5697bfbd1a28abf838ca21f0/html5/thumbnails/17.jpg)
Key elements are ???
![Page 18: 吳佳虹 元智大學國際企業學群 A better way to conceive creativity](https://reader033.vdocuments.mx/reader033/viewer/2022061610/5697bfbd1a28abf838ca21f0/html5/thumbnails/18.jpg)
Title Air date Views
PSY official MV 2012/07/15 1,812,728,919
學尬乾那塞 2012/08/27 3,610,941
The Oregon Duck 2012/08/30 6,723,383
Cornell University: Flash Mob 2012/09/14 2,300,079
Obama Style 2012/09/21 9,164,595
Obama Gangnam Style 2012/09/27 15,510,785
Ohio University Marching 110 2012/09/27 5,463,533
Oregon Marching Band 2012/09/24 6,056,141
GANGNAM STYLE ( 강남스타일 ) ft. TRANSFORMERS
2012/10/19 8,846,902
NASA Johnson Style 2012/12/15 76,330
![Page 19: 吳佳虹 元智大學國際企業學群 A better way to conceive creativity](https://reader033.vdocuments.mx/reader033/viewer/2022061610/5697bfbd1a28abf838ca21f0/html5/thumbnails/19.jpg)
1. Original music, copy action in different
setting
2. Original music, copy action with special
characters
3. Original music, similar action, new lyric
4. New way to perform music
![Page 20: 吳佳虹 元智大學國際企業學群 A better way to conceive creativity](https://reader033.vdocuments.mx/reader033/viewer/2022061610/5697bfbd1a28abf838ca21f0/html5/thumbnails/20.jpg)
選擇一個最有創意的版本並討論 :
• What makes you think this parody is the
most creative one?
• How these elements be transformed?
![Page 21: 吳佳虹 元智大學國際企業學群 A better way to conceive creativity](https://reader033.vdocuments.mx/reader033/viewer/2022061610/5697bfbd1a28abf838ca21f0/html5/thumbnails/21.jpg)
COMBINE
![Page 22: 吳佳虹 元智大學國際企業學群 A better way to conceive creativity](https://reader033.vdocuments.mx/reader033/viewer/2022061610/5697bfbd1a28abf838ca21f0/html5/thumbnails/22.jpg)
Interaction among transformed elements and other elements
Other elements need some adjustment to coordinate with the transformed elements
Combine –how to interact?
![Page 23: 吳佳虹 元智大學國際企業學群 A better way to conceive creativity](https://reader033.vdocuments.mx/reader033/viewer/2022061610/5697bfbd1a28abf838ca21f0/html5/thumbnails/23.jpg)
vs.
![Page 24: 吳佳虹 元智大學國際企業學群 A better way to conceive creativity](https://reader033.vdocuments.mx/reader033/viewer/2022061610/5697bfbd1a28abf838ca21f0/html5/thumbnails/24.jpg)
BBC CBS
稱謂 Sherlock Holmes
國籍 英國人 英國人
職業 Consulting detective Consulting detective
時代 21 世紀 21 世紀
興趣 小提琴連續謀殺案
小提琴連續謀殺案
空間 倫敦 紐約
公寓地址 221B Baker Street Brown Stone / Father’ property
合作單位 Scotland Yard( 倫敦警察廳 )Lastrade
NYPDCaptain Gregson
交通方式 計程車 地鐵
金主 擔任內閣高級官員的哥哥 超有錢從不出面的父親
上癮症 戒菸,尼古丁貼片 戒毒, 24h 戒毒看護
死對頭 Moriarty Moriarty = Irene Adler
![Page 25: 吳佳虹 元智大學國際企業學群 A better way to conceive creativity](https://reader033.vdocuments.mx/reader033/viewer/2022061610/5697bfbd1a28abf838ca21f0/html5/thumbnails/25.jpg)
BBC CBS
稱謂 John Watson Joan Watson
身分 阿富汗退役軍醫 手術失誤離職之外科醫生
性別 男性 女性
關係 室友 戒毒看護
案件記錄方式 Blog 高階諮商師
![Page 26: 吳佳虹 元智大學國際企業學群 A better way to conceive creativity](https://reader033.vdocuments.mx/reader033/viewer/2022061610/5697bfbd1a28abf838ca21f0/html5/thumbnails/26.jpg)
Creativity & innovation emerges when
individuals/firms
make incremental adjustments to improve existing ideas,
discover new applications of existing ideas,
or invent new combinations of existing ideas.
![Page 27: 吳佳虹 元智大學國際企業學群 A better way to conceive creativity](https://reader033.vdocuments.mx/reader033/viewer/2022061610/5697bfbd1a28abf838ca21f0/html5/thumbnails/27.jpg)
Something newSomething oldSomething borrowed Something blue