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What is branding? It can mean different things to different people. But in its simplest form is answers the questions:

What are we here to do?What is it that makes us, us?

And how do we better communicate both of those things.If we have been successful, many of you will feel that what I am about to present today is not new. It is just expressed in a more clear and understandable way.

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The brand is in the minds of everyone who has a relationship with a company or a product. In our case the Oriflame brand exists in the minds if our customers, consultants, employees, partners, share owners, society. Everything we do has influence on our brand. 34

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You are the Oriflame brand ambassadors. Our brand is made up by you. That is why its very important for you to understand our brand and how do we work together.What values we would like to communicate to external world and how we want to be perceived.35

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38Our core values:

TogethernessSpirit Passion

These values are at the heart of Oriflame and are equally valid for our employees and for you, our Leaders & Consultants.

Our ambition is to start using these three positive attributes, to give meaning to the phrase Created in Sweden.

As of June all of our products now have Created in Sweden on them.

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Accessible or Accesibility.

What does this mean

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The second attribute is Trustworthy.

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The third attribute is Respectful of Nature42

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