App marketing

in multi channel world

Presentation document

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A snapshot of multichannel

marketing world

Digital

TV

App

specific

Radio

Press

OOH

Apps marketing development -

beginning

Digital

TV

App

specific

OOH

Radio

Press

Apps marketing development -

Development

Digital

TV

App

specific

OOH

Radio

Press

Apps marketing development –

Future state

Digital

TV

App

specific

OOH

Radio

Press

Every marketing manager

would like to know ROI

Digital

TV

App

specific

Radio

Press

Very Easy to measure

OOH

Every marketing manager

would like to know ROI

Digital

TV

App

specific

Radio

Press

Easy to measure

Very Easy to measure

OOH

Every marketing manager

would like to know ROI

Digital

TV

App

specific

Radio

Press

Easy to measure

Difficult to measure

Very Difficult to measure

Very Easy to measure

OOH

Every marketing manager

would like to know ROI

Digital

TV

App

specific

OOH

Radio

Press

Easy to measure

Difficult to measure

Very Easy to measure

Every marketing manager

would like to know ROI

Digital

TV

App

specific

OOH

Radio

Press

Easy to measure

Difficult to measure

Very Difficult to measure

Very Easy to measure

Questions?

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