بازاریابی محتوایی
TRANSCRIPT
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Content Marketing
بازاریابی محتوایی
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Who am I?
MBABS in Advertising Management
• Public Relations Consultant• Marketing & Branding Strategist• Journalist
Co-Founder, CEOAkhbar Rasmi Media AgencyFirst Content Distribution Platform in IRAN
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روندهای جهانی بازاریابی
روندهای جهانی بازاریابی به کدام سو می رود؟ نقش
بازاریابی محتوا در آینده تجارت چیست؟ ضرورت های
بکارگیری بازاریابی محتوا در چیست؟ ۲۱دهه دوم قرن
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Revolution of Data & Communications
90% of the world’s information today has been created in the last 2 years
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Communication MESS
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Content Marketing Growth
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Paradigm shift in Marketing& IMC
بازاریابی محتوایی یک استراتژی بازاریابی است که به وسیله آن
اطالعاتبا ارزش•مرتبط با خواسته مخاطب•و مداوم•
تولید و توزیع می شودتا مخاطب مشخصی جذب
محصوالت یا خدمات شرکت شود
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Blogging Source:hunspot
The average budget spent on company blogs & social media has nearly tripled in three years.
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BLOGGING Source:hunspot
Businesses that BLOG≥20 times/month get
5X more traffic than those who BLOG≤4 times/month.
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BLOGGING Source:hunspot
Most people read blogs more than once/day.
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Companies that blog have
55% more website visitors.
BLOGGING Source:hunspot
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Content-Oriented website Source:hunspot
Businesses with websites
of 401-1000 PAGES get 6X more leads than those with 51-100 .
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Video Marketing
Video was the fastest growing form of ad format in 2012 & 2013
Each day 100 million internet users watch an online video.
90% of user say that seeing a video about a product is helpful in the decision process.By next year video ad spending will increase from $1.97 billion to $5.71 billion.
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Organic Search
44% of online shoppers begin by using a search engine. Worldwide, 131B searches per month on the web.
PER DAY 4,000,000,000PER HOUR 175,000,000PER MINUTE 2,900,000
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BIG SHIFT
There is BIG SHIFT in paradigm of Marketing:
now it’s time for
CONTENT
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Paradigm shift in Marketing& IMC
»منتشر کن یا از بین Publish orبرو«
Perish
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Businesses Media
How Akhbar Rasmi Works?
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Virtual Public Relations Office
Create News
Distribute News
Publish on AR
Collect Feedbacks
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کسب و کارها رسانه هاآژانس روابط عمومی
تولید خبر•توزیع خبر•با سپاس از توجه انتشار خبر•
شما
[email protected]/in/MajidKasiri