KOLARZ axali eqskluziuri koleqcia

saaxalwlo aqciaaxali naTebis maRaziaTa qselSi

ganaTebis siaxleebi 2012

LIGHT CARDS axali naTebis

dagrovebis baraTebi

LIGHTING NEWS2012

2 - redaqtris gverdi

3 - saaxalwlo aqcia

axali naTebis maRaziTa

qselSi

3/5 - momsaxurebis

xarisxis kvleva, interviu

daviT CikvaiZesTan.

gamarjvebulebis

dajildoeba

6 - aqcia "leikemia

ikurneba" - angariSi

7 - mantra, espanuri

brendi

8 - ganaTebulia axali

naTebis mier - rabaTi

9/10 - Light Cards axali

naTebis dagrovebis

baraTebi

11/12 - Philips saofise

ganaTeba

12 - hongkon ganaTebis

gamofena

13 – Kolarz axali

eqskluziuri koleqcia

14/15 - damzadebulia

axali naTebis mier

LIGHTING NEWS2012

mogesalmebiT,

2013 weli karze mogvdgomia, axali naTeba ki yovelTvis gan-sakuTrebiT emzadeba saaxalwlo sezonisaTvis. daviwyoT imiT, rom es aris wlis yvelaze gamorCeuli saojaxo dResaswauli da yvela adamians surs Sexvdes mas ganaTebul, galaRebul garemo-Si. amitom axali naTeba yovelTvis zrunavs amaze da mosaxleo-bas sTavazobs saaxalwlo koleqciebs, saaxalwlo ganaTebebs da ra Tqma unda saukeTeso winasaaxalwlo aqciebs.

2012 wels ki axali naTeba 13 wlis gaxda …

axali naTeba bazarze mxolod produqtis gayidviT ar Semosu-la, axalma naTebam jer ganaTebis kultura Semoitana, danerga, Secvala adamianTa cnobiereba ganaTebis av-kargianobis mxriv da mxolod amis mere gaxda warmatebuli kompania. radgan ukve ar-sebobdnen adamianebi romlebmac dainaxes da daafases es Sroma.

13 wlis manZilze kompaniam miaRwia udides warmatebas, 13 wlis kompania ukve 14 maRaziis mflobelia, hyavs 100-ze meti dasaqme-buli da bazarze inarCunebs lideris poziciebs.

bolo 3 Tvis manZilze kompaniam 2 axali brendi Semoiyvana saqarT-veloSi, orive maTgani aris espanuri, umaRlesi xarisxis produq-ciis mwarmoebeli kompania.

Zalux – aris teqnikuri sanaTebis mwarmoebeli espanuri brendi, misi produqcia warmodgenilia axali naTebis TiTqmis yvela maRa-ziaSi. es aris luminescenturi ganaTeba, romelic gamoiyeneba ro-gorc saofise farTebisaTvis, aseve specialuri daniSnulebis saT-avsoebisaTvis (sawyobebi da ase Semdeg) da savaWro centrebisaTvis.

Mantra – aris dekoratiuli sanaTebis mwarmoebeli espanuri bren-di. mantras sanaTebi koncentrirebuli aris axali naTebis cen-tralur sagamofeno pavilionSi, sadac am brendis 2 tipis sanaTebi aris warmodgenili. gare ganaTebis dekoratiuli sanaTebi (manaTo-beli savarZlebi, magidebi) da interieris dekoratiuli sanaTebi, romelic gamoirCeva originaluri dizainiT da gadawyvetilia kla-sikur Sav-TeTr ferebSi..

***

bolo niusleTeris gamosvlidan kompaniaSi uamravi siaxle ganxor-cielda, rasac am nomerSi SeityobT.

axali naTebis niusleTerebis upirvelesi mizani ganaTebis sferoSi mimdinare siaxleebisa da ganaTebis tendenciebis gacnobaa. arc am-jerad vRalatobT am tradicias da am nomerSi gvaqvs CarTva CineTis udidesi gamofenidan, romelic yovelwliurad Semodgomaze honkong-Si tardeba da mTlianad ganaTebas eZRvneba. am gamofenaze monawileo-ben kompaniebi mTeli msoflios masStabiT. es aris wlis erT erTi yvelaze mniSvnelovani RonisZieba ganaTebis sferoSi da axali naTebis TanamSromlebic Sesabamisad yovelTvis eswrebian am gamofenas.

momaval niusleTeramde!

TaTa morCilaZe

axali naTebis sazogadoebasTan urTierTobis menejeri

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interviutreningebisa da momsaxurebis xarisxis kvlevis menejeri

daviT CikvaiZesTan

rubrikisaTvis “interviu” dRes avirCieT treningebisa da momsaxurebis xarisxis kvlevis menejeri daviT CikvaiZe, romelic miuxedavad misi ukve sakmaod warmatebuli da mravalferovani rezumesi, mxolod 28 wlisaa.

daviT mogesalmebiT, mogviyeviT Tqvens Sesaxeb

mogesalmebiT, pirvel rigSi did madlobas mogaxsenebT mowvevisaTvis, CemTvis Zalian sainteresoa Tqvens kompaniasTan urTierToba.

rac Seexeba Cems ganaTlebas, davamTavre iv, javaxiSvilis saxelobis saxelmwifo universiteti, sabunebismetyvelo fakulteti, rac ra Tqma unda Zalian Soria biznesisgan, magram biznesSi movxvdi sadRac 2006 wlidan, rogorc konsultanti kompania “elit eleqtroniqs”-Si. Semdeg moxda Cemi karieruli zrda, damawinaures da gavxdi menejeri, mere gadavedi HR ganyofilebaSi trening menejerad da iqedan vagrZeleb am sferoSi (ramac TqvenTan damakavSira) Cems karierul moRvaweobas.

rac Seexeba sxva mxriv ganaTlebas

gaviare uamravi treningi sxvadasxva saswavlo dawesebulebebSi, rogorc saqarTveloSi aseve sazRvrebs gareTac, magaliTad davamTavre Tavisufali universitetis menejmenti. garda amisa araerT qveyanaSi var namyofi iseTi brendebis treningebze gayidvebis sferoSi, rogorebic iyvnen “samsungi”, “gorenie”, “eleqtroluqsi”. amJamad davamTavre swavla ukrainaSi, trenerebis akademiaSi, sadac ramodenime TveSi erTxel davdiodi seminarebze da Semdeg ukve isev vubrundebodi Cvens qveyanas. amJamad ukve gaxlavarT am akademiis kursdamTavrebuli da ukve me Tavad vatareb masterklasebs, Tumca ara intensiurad.

rac Seexeba gamocdilebas momsaxurebis xarisxis kvlevisa da Semdgom treningebis kuTxiT, amJamad vTanamSromlob iseT brendebTan rogorebicaa “axali naTeba”sadac vmuSaob mistiuri Sesyidvebis kvlevisa da treningebis mimarTulebiT, kazino “aWara” sadac var trening menejeri, kompania “smaili” sadac var HR menejeri , kompania “iuniTi” sadac konsultacias vuwev momsaxurebis da treningebs vatareb. garda amisa sxvadasxva dros sxvadasxva kompaniasTan maqvs ganxorcielebuli araerTi proeqti rogorebisaa: 125 – dacvis policia, GO eleqtroniksi, oqei, galaqsi da ase Semdeg.

mkiTxvelisaTvis zogadad yovelTvis sainteresoa ama Tu im warmatebuli adamianis pirveli nabijebi, Tavisi moRvaweobis sferoSi. modiT Tqvenc mogviyeviT rogor daiwyeT es saqmianoba.

warmatebis formula Cemi azriT

es aris, warumateblobis Semdeg gamarjvebis udidesi survili. rodesac adamians aqvs raRac doneze nebismier saqmianobaSi Tundac mcire marcxi an warumatebloba es yvelaferi aiZulebs mas rom win gadadas nabijebi, anu gadarCes, ufro ganviTardes Tu unda rom im situaciidan gamovides. yvela, ase vTqvaT is nabiji ramac Semaqmnevina es proeqtebi iyos swored is “problemebi” da Seferxebebi cxovrebaSi rac ganvicade ama Tu im mizezis gamo da Sesabamisad es me maZlevda motivacias imisas rom me ufro win wavsuliyavi da ufro ukeTesad ganmeviTarebina CemSi es unarebi.

rodesac Tqven SemogTavazes kompania axal naTebaSi kvlevebis Catareba, rogorc sruliad ucnob da kompaniasTan aranair SexebaSi myof specialists, sainteresoa ras elodiT da ra dagxvdaT?

iciT ra, simarTle giTxraT gansakuTrebuli molodinebi ar mqonda, zogadad qarTul bazarze da ara mxolod qarTul bazarze aramed post sabWoTa qveynebSi kargi momsaxurebis problema dgas, radgan es iyo raRac saerTo sivrce sadac momsaxurebas arasodes ar eqceoda yuradReba, gansxvavebiT evropis qveynebisagan da amerikisgan. aqedan gamomdinare molodinebi gansakuTrebuli ar mqonda, ar vfiqrobdi rom gansakuTrebulad cudi an gansakuTrebulad kargi situacia damxvdeboda, Tumca ramac gadaaWarba molodins es iyo is, rom me Cemda gasakvirad da sasiamovnod axal naTebaSi damxvda Sekruli gundi da erTi ojaxi faqtobrivad, romelTanac sasiamovno iyo muSaoba da

axali naTebis maRaziaTa qselSi saaxalwlo aqcia daiwyo, rac gu-lisxmobs 20%-ian fasdaklebas yvela tipis sanaT saSualebaze.

aqcia vrceldeba 6000-ze meti dasaxelebis produqciaze, maT So-ris 2012 wlis koleqciebzec, romlebic axali naTebis maRaziebSi

yoveldRiurad axldeba

garda amisa momxmarebels tradiciulad SeuZlia SeiZinos aseve saaxalwlo ganaTebebi, naZvis xis mosarTavi manaToblebi, LED girlandebi sxvadasxva ferisa da funqciurobis, saaxalwlo LED fardebi vitrinebis gasaformeblad, saaxalwlo LED milebi gare gamoyenebisaTvis- abrebisa da sxva daniSnulebis dafebis gafor-mebisaTvis.

saaxalwlo aqcia

am faqtorma bevrad ufro gamiadvila is, rom ganmexorcielebina yvela is cvlilebebi momsaxurebisa da servisis kuTxiT, romlebic grZeldeba dResdReisobiTac da gagrZeldeba kidev raTa ufro da ufro maRal safexurze avideT. axali naTebis rogorc Tbilisis, aseve regionebis maRaziebSi damxvda megobruli garemo, adamianebi romlebic kolegialobiT gamoirCevian erTmaneTis mimarT, pativs scemen erTmaneTs da igrZnoba, rom erTi kompaniisaTvis muSaoben da ara individualurad da calke - mxolod Tavis TavisTvis, maT aqvT raRac mizani da maT guli SestkivaT kompaniisaTvis, rac aris calsaxad Zalian kargi da mec rogorc treners miadvilebs yvelaferi imis danergvas rac me da mmarTvel menejments unda am kompaniaSi.

zogadad rogoria qarTul bazarze momsaxureba? Tqven es savaraudod saukeTesod unda icodeT. da sainteresoa bazarze arsebul situaciasTan SedarebiT axali naTeba sad imyofeba da ra poziciebi aqvs momsaxurebaSi?

rac Seexeba, rogori situaciaa qarTul bazarze momsaxurebis kuTxiT, SedarebiT 10 wlis winandeli poziciisa, ra Tqma unda radikaluri cvlilebebi saxezea, bevrad ufro meti yuradReba eqceva zogadad momsaxurebas, rasac aqvs mxolod erTaderTi mizezi: bazris ganviTareba da konkurencia. Sesabamisad dRes Tu gsurs bazarze gadarCe momxmarebels ar unda SesTavazo mxolod produqti, unda SesTavazo sruli servisi da momxmarebelma unda igrZnos Tavi dafasebul pirovnebad. qarTul bazarze dResac jer momsaxurebis done aris mzardi, ganviTarebadi da ara ganviTarebuli, Tumca es sfero yovelwliurad win miiwevs Tu davakvirdebiT, radgan yovelwlurad izrdebian kompaniebi, Cndeba axali kompaniebi, axali konkurentebi da izrdeba konkurencia… da konkurencia ki Tavis mxriv badebs absoluturad yvelafers, maT Soris momsaxurebis xarisxis gazrdas. am sferoSi iyo bevrad ufro naklebi moTxovnileba, sityvaze 10 wlis ukan, rodesac am Temebze saubari saerTod warmoudgeneli iyo, Tumca axla ukve Zalian moTxovnadia, rasac cxadyofs is proeqtebi da is Zvrebi rac zogadad am sferoSi gaCnda. kompaniebma daiwyes ukve investiciebis Cadeba am sferoSi, rac absoluturad sworia dRevandeli Tanamedrove tendenciebis gaTvaliswinebiT.

axali naTebac imyofeba zustad im ganviTarebis etapze da Zalian kargad uwyobs fexs imas rac xdeba dRes qarTul bazarze momsaxurebis sferoSi. miuxedavad imisa rom jer kidev bevri nabijia gadasadgmeli axali naTebis mxriv am kuTxiT ganviTarebaze, SemiZlia Tamamad vTqva rom Zalian bevri swori nabiji ukve iqna gadadgmuli bolo 6 TveSi: kvleva, treningebi, dajildoeba da ase Semdeg.

kvleva ZiriTadad tardeba imisaTvis

rom gansazRvro problemebi da saWiroebebi da Tu raze unda gamaxvildes yuradReba. rac Seexeba konkretulad axal naTebas, kvlevis dakveTa ar iyo Zalian dagvianebuli, mTavaria axla is kursi rac aviReT gavagrZeloT da bolomde miviyvanoT es dawyebuli saqme raTa axali naTeba gamoirCeodes ara mxolod misi produqciiT da eqskluziurobiT, aramed sasiamovno servisiTac.

piradad Cemze, ara rogorc trenerze aramed rogorc momxmarebelze Zalian kargad moqmedebs rodesac konultanti Tu sxva TanamSromeli kargad flobs gayidvebis teqnikas. dResdReisobiT mosaxleobas ukve aqvs ambicia, rom karg produqtTan erTad miiRos kargi momsaxureba, miTumetes rodesac dRes arsebobs nebismieri nivTis Sesyidvis uamravi alternatiuli wyaro internet maRaziebis CaTvliT, rodesac ar giwevs momsaxure personalTan pirispir urTierToba. aqedan gamomdinare ukve, momsaxure personalze aris Zalian Zalian bevri rame damokidebuli. saerTod yidvis procesi fsiqologiuri faqtoricaa amavdroulad, radgan rodesac Sen raRacas iZen gaqvs molodini, rom “es nivTi Sen odnav ufro bedniers gagxdis vidre iyavi manamade” da aqedan gamomdinare konsultanti valdebulia rom myidvels aCuqos es imedi.

vidre Tqvens konkretul angariSze gadavidode, mainteresebs rogor Seicvala axal naTebaSi momsaxureba pirveli kvlevidan dRemde

cvlileba aSkarad aris, is standartebi rac aris momsaxurebis sabaziso ukve gacilebiT kargad sruldeba, TiToeuli TanamSromeli muSaobs sakuTar Tavze, Tumca Cven viswrafiT kidev srulyofisken da gvsurs mivaRwioT im idealur suraTs, romelzec vocnebobT rogorc me, aseve kompaniis damfuZnebeli da menejmenti.

da bolos, ras urCevdiT qarTul kompaniebs momsaxurebis mxriv

radgan Tanamedrove realobaSi vaWroba ukve momsaxurebis gareSe warmoudgenelia, vurCevdi qarTul kompaniebs dauTmon ufro meti dro da yuradReba am sakiTxs, raTa bevri kompaniis msgavsad ar amobrwyindnen da ar Caqrnen maleve. momxmareblis molodins yovelTvis unda gadaaWarbo, rogorc produqciiT aseve momsaxurebiT.

kvlevebis angariSi

kompaniaSi “axali naTeba” momsaxurebis xarisxis kvleva Catarda mis yvela obieqtze Tbilissa da regionebSi. kvlevebi mimdinareobda 3 Tvis manZilze, sul Catarda 3 kvleva. 1 Tve daaxloebiT sWirdeboda am kvlevebs im mizniT rom es kvleva ar yofiliyo SesamCnevi, Semawuxebeli, rom ar yofiliyo Careva samuSao procesSi. TiToeul sakvlev TanamSromelze

ganxorcielda 2 an 3 viziti TiTo kvlevaSi.

kvleva Cautarda maRaziebis menejerebs, konsultantebs da molare – operatorebs.

daskvnebi -zogadi

Cemis azriT kvleva ganxorcielda Zalian didi sizustiT da yovel meore kvlevaze viRebdiT gacilebiT ukeTes Sedegebs. rac mTavaria kompaniis menejmentTan erTad ganvsazRvreT Tu rogor mivdgomodiT da ra mogvemoqmedebina TiToeul TanamSromelTan dakavSirebiT. Sesabamisad Sejamebisas vityodi rom kvleva ar tardeba imisTvis rom vinme an daisajos an wavides samsaxuridan. piriqiT tardeba mxolod imisTvis, rom jer TanamSromelma igrZnos rom mas aucileblad yuradRebas aqcevs kompania da mis mier ganxorcielebul serviss, meore Tu ra mxareebi aqvs Zlieri da ra susti, ra ganaviTaros masSi da raSi daexmaros da Sesabamisad Tu rogor waaxalisos, radgan es aris waxalisebis programasTan Zalian axlos. me gavixseneb seqtembris Tves rodesac axalma naTebam Tavisi TanamSromlebi daajildova zustad am kvlevebis SedegebiT. amis Semdeg me gavesaubre TiToeul am adamians da isini iyvnen saocrad motivirebulni, raSic Zalian didi madloba minda vuTxra kompaniis xelmZRvanelobas, romlebic ara mxolod wamomyvnen am mimarTulebiT, aramed Zalian kargi iniciativiT gamodiodnen Tavis mxriv. rac aris SesaniSnavi, radgan es aris erTi Zlieri gundi da Sesabamisac Sedegebic iyo yovelTvis Zalian kargi.

ra gakeTda mdgomareobis gamosasworeblad

kvlevebis Semdgom, mdgomareobis gamosasworeblad gadaidga Semdegi nabijebi: moxda kvlevebis analizi romlis mixedviTac dadginda Tu ra gvWirdeboda zustad, Catarda treningebi, Semdeg Catarda ganmeorebiTi kvleva imis gasaanalizeblad Tu ra miviReT treningidan da ra sWirdebodaT kidev TanamSromlebs rom ganviTardnen. Catarda dajildoeba rac aseve Zalian kargi faqtori iyo radgan es iyo Zalian kargi motivacia TanamSromlebisaTvis, da gaCnda sindromi imisa, rom Sen Tu iSromeb da Tu kargad moemsaxurebi momxmarebels da Sen Tu iqnebi erTguli aucileblad dajildovdebi Seni kompaniisgan. am mxriv momavlisaTvis igegmeba kidev ufro didi nabijebi, rogoricaa momsaxurebis standartebis saboloo danergva raTa Cven gavutoldeT ukve sakmaod maRali donis Tundac evropul kompaniebs.

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16 seqtembers axali naTebis sruli koleqtivi axalcixes ewvia, axlad gare-montebuli rabaTis sanaxavad, romelic nawilobriv axali naTebis sanaTebiT aris ganaTebuli

garda eqskursiisa es viziti atarebda kidev ufro saintereso datvirTvas, imave dRes unda momxdariyo xarisxis kvlevebis kompaniis mier warmoCenili 6 saukeTeso TanamSromlis dajildoveba.

dajildovda 4 menejeri da 2 konsul-tanti

“menejerebis dajildoebaSi ZiriTad kriteriumad aRebuli iyo problemuri situaciebis mogvarebis unarebi da aseve Tu rogor iyvnen CarTulni maRaziis gay-idvebSi uSualod,”

nominaciaSi: klientebTan komunikaciisa da gayidvebis procesis warmarTvisas gamovlenili saukeTeso maCveneblebi-saTvis dajildovda axali naTebis 2 menejeri

pirveli adgili, diRmis sagamofeno pa-vilionis menejeri daviT guluaSvili, romelic dajildovda kompania axali naTebis generaluri direqtoris b-ni zurab gabinaSvilis mier da saCuqrad gadaeca sapatio diplomi da sasaCuqre vauCeri - 2 dRe yvarlis tbaze meuRles-Tan erTad

meore adgili, axali naTebis varkeTilis filialis mmarTveli menejeri nino raz-maZe, romelic dajildovda kompania axali naTebis aRmasrulebeli direq-toris b-ni Temur ardotelis mier da saCuqrad gadaeca sapatio diplomi da 300 lariani sasaCuqre vauCeri silama-zis centr nataliSi.

nominaciaSi: gayidvebSi saukeTeso maCveneblebisaTvis dajildovda axali naTebis 2 menejeri

b-ni suliko xavloSvili, axali naTebis baTumis filialis mmarTveli menejeri, romelsac saCuqrad gadaeca sapatio diplomi da Swatch-is saaTi

beqa jibuti, axali naTebis yazbegis gamzirze mdebare filialis mmarTveli menejeri, romelsac saCuqrad gadaeca sapatio diplomi da Swatch-is saaTi

garda menejerebisa dajildovdnen axa-li naTebis 2 konsultanti.

nominaciaSi warmatebuli axalbeda konsultanti dajildovda irakli WinWarauli, axali naTebis qavTaraZis gudvilSi mdebare maRaziis konsul-tanti, romelsac xarisxis kvlevebis kompaniis menejeri ase axasiaTebda:

“CemTvis Zalian didi surprizi iyo axa-li naTebis erTi TanamSromeli, romel-mac faqtobrivad pirveli adgili aiRo kvlevebis mixedviT, miuxedavad imisa rom is iyo axalbeda, sul raRac ram-denime Tvis mosuli, magram saocrad ax-algazrda da motivirebuli, saocrad keTilganwyobili da saocrad zrdadi da ganviTarebaze orientirebuli adami-ani, romelmac gadaaWarba absoluturad yovelgvar molodins. “

iraklis saCuqrad gadaeca sapatio diplomi da Swatch-is saaTi.

da aseve nominaciaSi warmatebuli uxucesi konsultanti, dajildovda TbilisSi, wereTlis gamzirze mdebare axali naTebis konsultanti b-ni kon-stantine bJalava, romelsac saCuqrad gadaeca sapatio diplomi da Swatch-is saaTi.

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gamarjvebulebis

dajildoeba

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kompaniis angariSi: aqcia «leikemia ikurneba»

2012 wlis 15 maiss axal naTebaSi daiwyo saqvelmoqmedo aqcia, saxelwodebiT «leikemia ikurneba» aqcia gagrZelda 1 Tvis manZilze (15 ivnisamde). aqciis farglebSi axali naTe-bis partniori kompaniebis Philips-isa da Opple-s ekonomiuri naTurebis gayidvidan Semosuli Tanxis 10% gadairicxa irma gabinaSvilis saxelobis saqvelmoqmedo fondSi «axali naTe-ba »

Tanxam Seadgina 9964,721 lari

axali naTebisa da saqvelmoqmedo fondis warmomadgenlebma m. iaSvilis sax. bavSvTa centraluri saavadmyofos onko-hematologiuri departamentis warmomadgenlebTan erTad moinaxules daavadebuli bavSvebi, gaecnen departamentis Sida problemebs da miiRes rekomendaciebi Semosuli Tanxe-bis mizanmimarTulad daxarjvasTan dakavSirebiT.

saqarTveloSi m. iaSvilis sax. bavSvTa centraluri saavad-myofos onko-hematologiuri departamenti erTaderTi sa-medicino dawesebulebaa sadac leikemiiTa da limfomabiT

daavadebuli bavSvebi mkurnaloben. Tanamedrove qimio-Te-rapiuli programebis danergviT leikemiiTa da limfombiT daavadebuli pacientebis mkurnalobaSi STambeWdavi Sedege-

bi iqna miRweuli. 15 wlis win, pacientebis 98% sasikvdilod iyo ganwiruli, sadReisod ki am bavSvebis 70% inkurneba, isini sruliad gajansaRebulebi ubrundebian sazogadoebas.

miuxedavad miRweuli warmatebisa seriozul problemad rCeba diagnostikis sakiTxebi. kerZod, simsivnuri ujrede-bis imunofenotipis gansazRvra. es aris savaldebulo kvle-va, romelic saxelmwifo programis farglebSi ar finans-deba, Tanxas pacientis ojaxi ixdis, rac mZime tvirTad awevs ojaxs.

diagnostikisa da mkurnalobis gaumjobesebis mizniT m. iaSvilis bavSvTa centralur saavadmyofoSi Seiqmna imuno-fenotipirebis laboratoria, sadac kvlevebi ZviradRire-buli aparatis, gamdinare citometris saSualebiT keTdeba. xolo kvlevebis Casatareblad Zvirad Rirebuli reagentebia saWiro (erTi kvlevis TviTRirebuleba daaxloebiT 400-450 lars Seadgens) amasTanave mxolod leikemiebis diagnostikis-Tvisaa saWiro.

2012 wlis agvistoSi laboratorias reagentebis maragi amoewura da departamenti iZulebuli gaxdeboda Seewyvita imunfofenotipuri kvlevebis Catareba.

gadawyda rom saqmelmoqmedo aqciidan Semosuli Tanxis udidesi nawili (9200 lari) moxmardeboda reagentebis Sesy-idvas avstriidan. kompania axali naTebis da saqvelmoqmedo fondis daxmarebiT onko-hematologiur departamentSi Sevsebulia daaxloebiT 1 wlis reagentebis maragi. amiT Cven uzrunvelvyaviT bavSvebisaTvis ufaso diagnostika.

darCenili Tanxis nawili (284.9 lari) daixarja mikroskopis Sesyidvaze, (nawilobriv, radgan safasuris nawili Tavad laboratoriam gadaixada) es mikroskopic gankuTvnilia onko-hematologiuri laboratoriisTvis.Semosuli Tanxidan amJamad fondis angariSze darCenilia 479.8 lari, romelic moxmardeba m. iaSvilis sax. bavSvTa centraluri saavadmyofos onko-hematologiuri departa-mentSi arsebuli bavSvebisaTvis jansaRi sakvebis Sesyidvas, Tanxis srul amowurvamde.

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Mantra –dekoratiuli sanaTebis mwarmoebeli espanuri brendi.

mantras sanaTebi koncentrirebulia axali naTebis centralur sagamofeno pavilionSi, sadac am brendis 2 tipis sanaTebi aris warmodgenili. gare ganaTebis dekoratiuli sanaTebi (manaTobe-li savarZlebi, magidebi) da interieris dekoratiuli sanaTebi, romelic gamoirCeva originaluri dizainiT da gadawyvetilia klasikur Sav-TeTr ferebSi..

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rabaTi

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2012 wlis gazafxulze, axali naTebis dag-rovebis baraTebis rebrendingi ganxorciel-da.

Seicvala baraTis dizaini, qulebis dag-rovebis sistema da baraTi gaxda ufro sa-surveli da meti sargebelis momtani mflo-belisaTvis.

2012 wlis 16 noembers saRamos 19:30, axali naTebis centralur sagamofeno pavilionSi moxda baraTis mflobelebis dasaCuqreba.

baraTebis axali pirobebis mixedviT yvela adamians, romelic daagrovebs 1000 qulaze mets gadaecema saCuqrebi kompania "axali na-Tebisagan"

LIGHT CARDSaxali naTebisdagrovebis baraTebi

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energoefeqtiani saofise da teqnikuri sanaTebi

1. zrunva TanamSromelTa janmrTelo-baze

sinaTlis maRali xarisxi da sanaTebis stabiluri funqcionireba ara mxolod uzrunvelyofs samuSao adgilis optim-alur ganaTebas, aramed dadebiTad mo-qmedebs TanamSromelTa mdgomareobasa da samuSao ganwyobaze. ferTa maqsi-maluri gadmocemis mqone efeqtiani sanaTebis gamoyeneba xels uwyobs Sro-mis nayofierebis zrdas, yuradRebis gaumjobesebas, Secdomebisa da wu-niani nawarmis raodenobis Semcirebas, rac dadasturebulia fsiqologebis mier romlebic akvirdebodnen adamian-ebs, maTi muSaobis unarsa da samuSao

ganwyobas ramdenime mocemuli tipis sinaTleze da aseve specialurad Cat-arebuli kvlevebis mier.

2002 wlidan evropaSi moqmedebs stan-darti EN 12464-1 “samuSao adgilebis ganaTeba”, romelic reglamentirebas axdens sanaTebis ganaTebulobis dones, sinaTlis ganawilebis siTanabres, Sez-Rudvebs aTinaTis donesa da ferTa gad-mocemaze (Ra). normatiuli dokumen-tis Tanaxmad akrZalulia im sanaTebis gamoyeneba, romlebSic ayenia Ra<80 indeqsis mqone naTurebi, ofisebisa da sxva saTavsebis gasanaTeblad, sadac adamianebi muSaoben xangrZlivi drois ganmavlobaSi.

Philips-is saofise sanaTebi SemuSave-bulia yvela im evropuli instruqci-is gaTvaliswinebiT, romlebic adgens eleqtroobis moxmarebis, sinaTlis xarisxisa da ekologiuri usafrTxoe-bis normebs. sanaTebisa da naTurebis Philips-iseuli modelebi Seesabameba EN 12464-1, EuP, EPBD, RoSH, EEL-sa da sxva normativebs. Philips-is san-

aTebis gamoyenebis wyalobiT ganaTeba zrdis Sromis usafrTxoebis dones da uzrunvelyofs vizualur komforts. Philips-is sanaTebi inarCunebs garemos ekologias utilizaciamde da mis Sem-degac ki, radganac SeiZleba xelaxla gadamuSavdes. cnobisaTvis, axali na-Tebis ofisebi ZiriTadad Philips-is sanaTebiT aris ganaTebuli.

2. nanatri alternativa

moZvelebuli teqnologiebis gamoyene-ba mizezia, imisa rom denis gadasaxadis-qviTrebis 40%-s Seadgens saofise ga-naTebis safasuri. amitom evrokavSiris qveynebSi is sanaTebi da naTurebi, rom-lebic ar pasuxobs energoefeqturobis minimalur kriteriumebs, ukve amoRe-bulia warmoebidan.

Philips-is uaxlesi gadawyvetile-bebis mizania maqsimalurad moaxdinos ofisebis ganaTeba ekonomiisa da kom-fortis gasazrdelad. marTvis sis-temebi avtomaturad TiSavs dens, Tu TanamSromlebma datoves Senoba da aregulirebs sanaTebis sikaSkaSes, Tuki

dRisiT saTavsSi kargi xilvadoba uz-runvelyofilia bunebrivi sinaTlis xarjze. saofise sanaTebis gamoyenebi-sas ar Cndeba aTinaTebi da cimcimi, ar icvleba sagnebis feri da formebi, ar xundeba masalebi, rac gansakuTrebiT mniSvnelovania warmoebaSi. Philips-is inovaciur sanaTebs gaaCnia eqsplua-taciis didi vada da ar moiTxovs did xarjebs ganaTebis sistemebis teqmom-saxurebisaTvis. warmoebis daugegmavi mocdena sanaTebSi uecrad gadamwvari naTurebis gamocvlis Sedegad srule-biT gamoricxulia.

3. amocana nomeri erTi

ofisebisa da sawarmoebis ganaTeba da-kavSirebulia naxSirmJava gazis amo-frqvevasTan, romelic matulobs en-ergomoxmarebis maRali donis mqone tradiciuli sanaTebis gamoyenebisas. mosaxleobis zrdasTan, axali savaW-ro centrebisa da sawarmoebis mSene-blobasTan dakavSirebiT ixarjeba sul ufro meti eleqtroenergia, rac zians ayenebs garemos. Philips-is axal sanaTebs ofisis gasanaTeblad aqvs dabali ener-gomoxmareba da Sesabamisad amcirebs atmosferoSi naxSirorJangisa da sxva mavne nivTierebebis amofrqvevis ra-

saofise ganaTeba

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odenobas. ekologiuri viTarebis gaum-jobeseba energoefeqtiani naTurebisa da sanaTebis gamoSvebis xarjze aris Philips-is prioritetuli amocana. swored amitom gTavazobT axali naTeba msgavsi tipis sanaTebis udides arCev-ans. es aris ara mxolod energoefeq-turi ganaTeba, aramed Segnebac imisa, rom amiT Tqven zogavT resurs da xels uSliT garemos dabinZurebas.

4. xarjebis sruli amogeba

Philips-is gadawyvetebi saSualebas

mogcemT moaxdinoT ganaTebis swrafi modernizeba mTels SenobaSi, radganac Philips-is naTurebi SeTavsebadia nebi-smier sanaTebTan. energodamzogveli naTurebis mqone saofise sanaTebis gamoyeneba xels uwyobs sinaTlis wy-aroebidan siTbos gamoyofis Semcire-bas, rac amcirebs kondicirebis xar-jebs. ayenebT ra Philips-is sanaTebsa da ganaTebis marTvis sistemebs, Tqven zogavT yvela saxis resursebs da amci-rebT warmoebuli saqonlis TviTRireb-

ulebas. axla yovel Senobas eniWeba en-ergoefeqtianobis klasi sanaTebisa da sxva Suqteqnikuri aRWurvilobis ener-gomoxmarebis donis mixedviT. Philips-is produqciis gamoyenebis wyalobiT Tqven miiRebT “a” klass da gazrdiT Senobis rentabelobas, misi rogorc aq-tivis Rirebulebas. saofise ganaTebis xarjebi amoigeba sul raRac weliwad-naxevarSi.

hongkongis ganaTebis gamofena tardeba yoveli wlis oqtombris bolos da ra Tqma unda axali naTebis warmomadgen-lebic yovelwliurad stumroben mas.

hongkongis ganaTebis gamofena gaxlavT aziis mimarTulebiT erT erTi yvelaze msxvili gamofena, Tumca mis masSta-bebs Tu gaviTvaliswinebT SegviZlia Tamamad vTqvaT rom es aris msoflios masStabiTac erT erTi udidesi gamofe-na sanaTi saSualebebis sferoSi. es aris aseve adgili sadac formdeba uamravi kontraqti da yalibdeba axali biznes urTierTobebi, adamians romelic bi-znes vizitiT imyofeba am gamofenaze saSualod esaWiroeba 3 dRe imisaTvis rom yvelaferi kargad naxos, detalebs gaecnos da daakvirdes.

am gamofenaze garda aziuri kom-paniebisa da mwarmoeblebisa monawileo-ben aseve evropuli brendebi, radgan es RonisZieba yovelTvis iyo gamor-Ceuli rogorc yvelaze xarisxiani

da teqnologiurad mowinave brende-bis Tavmoyris adgili. axali naTebis partniori qveynebidan aq monawileo-bas iReben kompaniebi: osrami, filipsi, traqsoni, neo neoni. neo neoni gax-lavT LED-ebis mwarmoebeli erT erTi yvelaze cnobili kompania msoflioSi, romelsac dapyrobili aqvs rogorc Ci-neTis aseve amerikis bazari. maTi maRal xarisxiani LED sanaTi aRWurviloba romelic ZiriTadad arqiteqturuli ganaTebisaTvis gamoiyeneba warmodge-nilia aseve axal naTebaSic.

msoflios masStabiT dekoratiuli ga-naTebis tendenciebs milanis gamofena awesebs, hongkongis gamofenaze ki ga-naTebis sferoSi uaxlesi miRwevebisa da teqnologiebis warmoCena xdeba.

bolo wlebSi msoflioSi LED te-qnologiebis Zalian mkveTri ganviTa-reba SeimCneva, rac paralelur re-JimSi aisaxeba gamofenebzec. Tu wina wlebSi msgavsi tipis gamofenebze LED

produqcia da LED naTurebi Seadgenda warmodgenili produqciis naxevars, wels ukve LED-ebi Seadgenda warmoCe-nili produqciis 70-80%-s amasTanave Zalian aqtiurad SeimCneva LED-ebis gamoyeneba dekoratiul sanaTebSi – rogorc WaRebSi aseve brebSi.

LED-ebis awarmoebs ukve uamravi kom-pania, Sesabamisad konkurencia izrde-ba, ixveweba xarisxi, ecema fasebi da ra Tqma unda es aris Zalian kargi radgan amiT sargebels iRebs momxmarebeli. imeds vitovebT rom daaxloebiT 2015 wlisaTvis ukve LED naTurebis fasebi iqneba saSualo Semosavlis mqone mo-saxleobisaTvis xelmisawvdomi.

hongongis ganaTebis gamofena

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ganaTeba xelovnebaa…

isiamovneT ferebiT, CrdilebiT, formebiT da fantaziis usazRvroobiT.

amjerad Zalian amayad warmogidgenT ganaTebis brendis KOLARZ-is dizainerebis mier Seqmnil namdvil Sedevrebs.

dizainerebma romlebmac SeimuSaves es araCveulebrivi koncefcia, STagonebis wyarod isev sinaTlis saocrebebi gamoiyenes, sruliad gaanTavisufles TavianTi warmosaxva gare zemoqmedebisagan da mTeli TavianTi SemoqmedebiTi arsi, fantazia da xelovneba miuZRvnes am araCveulebriv sanaT saSualebebs, romlebic ara mxolod rogorc sanaTebi, aramed rogorc xelovnebis nimuSebic, wardgnen momxmareblis winaSe.

Welcome to the world of light!KOLARZ-is sanaTebis axali seria STagonebulia Gustav Klimt -is cnobili naxatiT “The Kiss”.xelosnebi, romlebic muSaobdnen am sanaTebze Seyvarebuli arian am naxatze da mTeli grZnobiT gadmoscemen im emocias, rac axlavs naxats.sanaTebis seria KOLARZ-ma miuZRvna udidesi mxatvris dabadebidan 150 wlis iubiles da vinc naxavs am sanaTebs darwmundeba rom namdvilad ganumeorebeli saCuqari da samaxsovroa miZRvnili udidesi mxatvrisadmi. sanaTebis 24 karatiani oqroTi mopirkeTebul korpusze xeliT aris datanili detalebi gustav klimtis naxatidan, rac kidev ufro sasurvels, sainteresos da Zvirfass qmnis am serias.

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[axali koleqcia]

I-CC1183/4 WHITE I-CC1183/4 ORANGE C1007-400

X9053E/7 CH

MP5392/450 YELLO MP5391/450 YELLOW

X9053E/7 FG

C9051 WHITE C9051 NATURAL

MP5392/450 BLACK MP5391/450 BLACK

LS-PE 364

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MD1101807-6C 8542/500 8601/400 ICC1082X4

5390Y-1 5390K-1

B020/40W

T 9057 COFFEE

ML69224

MT 69224 MT30436 PL MT 30450 PL

TC 9065

T 9057 WHITE

4423-9

centraluri sagamofeno pavilioni (ofisi):

aRmaSeneblis xeivani me-12 km.tel:(+995 32) 2 596595 (+995 32) 2 596596 faqsi:(+995 32) 2 596 599info@newlight.ge

maRazia salonebi TbilisSial. yazbegis 25atel:(+995 32) 2 311708 (+995 32) 2 391867 faqsi:(+995 32) 2 311611

didubis q.6tel/faqsi:(+995 32)2 34 85 30

aglaZis #7 (eliavas bazroba)tel: (+ 995 32) 2 34 47 66

a.wereTlis gamziri #116tel:(+995 32) 2 506 596

wulukiZis q. #11 varkeTilitel: (+995 32) 2 45 55 22

SeSeliZis q. # 45tel: (+995 32) 247 91 90

Philips & Massive brend maRaziaqavTaraZis #1, hipermarket gudvilis teritoriazetel: (+995 32) 2614 914

maRazia – salonebi regionebSi

gori cxinvalis gzatkecili #6tel:(+995 370) 27 35 90

quTaisi ,aRmaSeneblis #7tel:(+995 431) 23 40 19faqsi:(+995 431) 23 40 18

baTumi,WavWavaZis #21tel/faqsi: (+995 8422) 27 99 86

foTi, farnavaz mefis #1 tel/faqsi: (+995 493)22 22 14

marneuli, rusTavelis q #65atel: (+995 357) 22 01 33

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